Bilz y Pap
Encyclopedia
Bilz y Pap is the combined marketing
name of the two most popular and highest selling domestically-produced soft drink
s in Chile
.
Although the names are often often used in conjunction as part of their advertising strategy, Bilz and Pap are the marketing names of two distinct flavors of soda produced by the Chilean Compañia de Cervecerias Unidas, S.A. (CCU) beverage corporation. Bilz is an artificially flavored red colored fantasy soft drink, and Pap is its papaya
flavored counterpart.
The corporation also produces a third flavor of pineapple soda known as Kem. In recent years, CCU is also marketing zero calorie
diet versions of Bilz and Pap, better known as Bilz Light, and Pap Light.
Bilz y Pap also refers to the extraterrestrial red and yellow characters, "Bily Bilz" and "Maik Pap" used in commercials, print advertising, and on the Internet to promote the soft drinks.
Recently they have introduced an extra flavour to the market called "Pop", another soft drink with artificial grape flavour.
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
name of the two most popular and highest selling domestically-produced soft drink
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...
s in Chile
Chile
Chile ,officially the Republic of Chile , is a country in South America occupying a long, narrow coastal strip between the Andes mountains to the east and the Pacific Ocean to the west. It borders Peru to the north, Bolivia to the northeast, Argentina to the east, and the Drake Passage in the far...
.
Although the names are often often used in conjunction as part of their advertising strategy, Bilz and Pap are the marketing names of two distinct flavors of soda produced by the Chilean Compañia de Cervecerias Unidas, S.A. (CCU) beverage corporation. Bilz is an artificially flavored red colored fantasy soft drink, and Pap is its papaya
Papaya
The papaya , papaw, or pawpaw is the fruit of the plant Carica papaya, the sole species in the genus Carica of the plant family Caricaceae...
flavored counterpart.
The corporation also produces a third flavor of pineapple soda known as Kem. In recent years, CCU is also marketing zero calorie
Calorie
The calorie is a pre-SI metric unit of energy. It was first defined by Nicolas Clément in 1824 as a unit of heat, entering French and English dictionaries between 1841 and 1867. In most fields its use is archaic, having been replaced by the SI unit of energy, the joule...
diet versions of Bilz and Pap, better known as Bilz Light, and Pap Light.
Bilz y Pap also refers to the extraterrestrial red and yellow characters, "Bily Bilz" and "Maik Pap" used in commercials, print advertising, and on the Internet to promote the soft drinks.
Recently they have introduced an extra flavour to the market called "Pop", another soft drink with artificial grape flavour.