BiFi is a German brand of sausage-based snacks manufactured by Unilever Germany

Unilever

Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....

. In the original version, it is a thin, jerky-like salami

Salami

Salami is cured sausage, fermented and air-dried meat, originating from one of a variety of animals. Historically, salami has been popular among Southern European peasants because it can be stored at room temperature for periods of up to 10 years, supplementing a possibly meager or inconsistent...

; variations include a poultry-based salami, a salami wrapped in a white or wheat roll (BiFi Roll and BiFi Roll Korn), a roll filled with beef

Beef

Beef is the culinary name for meat from bovines, especially domestic cattle. Beef can be harvested from cows, bulls, heifers or steers. It is one of the principal meats used in the cuisine of the Middle East , Australia, Argentina, Brazil, Europe and the United States, and is also important in...

, beans and bacon

Bacon

Bacon is a cured meat prepared from a pig. It is first cured using large quantities of salt, either in a brine or in a dry packing; the result is fresh bacon . Fresh bacon may then be further dried for weeks or months in cold air, boiled, or smoked. Fresh and dried bacon must be cooked before eating...

 (Ranger), and a roll filled with salami, cheese, and pizza sauce

Tomato sauce

A tomato sauce is any of a very large number of sauces made primarily from tomatoes, usually to be served as part of a dish...

 (BiFi Carazza). Larger versions of several of these products, distinguished by the ending "XXL," are available; these include the original BiFi, BiFi Roll, and BiFi Carazza.

In the United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 and indeed other parts of Germany

Germany

Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

, another snack called Peperami

Peperami

Peperami is a pork sausage snack manufactured by Unilever in Germany and Britain. According to Unilever, it was first shipped to the UK by accident in a container which was supposed to be carrying pâté. The company decided to attempt to sell the shipment to the UK market under the brand name...

 is sold, also by Unilever. It is currently made of pork following their decision to stop making the snack out of beef.

Types

There are various types of BiFi, and a lot more than counterpart Peperami

Peperami

Peperami is a pork sausage snack manufactured by Unilever in Germany and Britain. According to Unilever, it was first shipped to the UK by accident in a container which was supposed to be carrying pâté. The company decided to attempt to sell the shipment to the UK market under the brand name...

.

Type	Notes	German Name
Original	These are quite small but additionally, these can be bought in packs of five.
Original XXL	A wider version of the original stick, with size and shape coming close to Peperami Peperami Peperami is a pork sausage snack manufactured by Unilever in Germany and Britain. According to Unilever, it was first shipped to the UK by accident in a container which was supposed to be carrying pâté. The company decided to attempt to sell the shipment to the UK market under the brand name...	XXL
Peperoni	A new version of the stick, this time made of pepperoni. Highly identical to the Peperami Peperami Peperami is a pork sausage snack manufactured by Unilever in Germany and Britain. According to Unilever, it was first shipped to the UK by accident in a container which was supposed to be carrying pâté. The company decided to attempt to sell the shipment to the UK market under the brand name... .	Peperoni
Poultry	Made of Salami and Turkey. Is also very smoked. Also additionally sold in packs of four.	Geflügel
Roll	Salami in a coat of white bread. Quite similar to Peperoni Roll and Peperami Peperami Peperami is a pork sausage snack manufactured by Unilever in Germany and Britain. According to Unilever, it was first shipped to the UK by accident in a container which was supposed to be carrying pâté. The company decided to attempt to sell the shipment to the UK market under the brand name...  Canniballs.	Roll
Roll XXL	Wider versions of the BiFi Roll.	Roll XXL
Peperoni Roll	Peperoni in a coat of white bread. Almost the same as the discontinued Peperami Peperami Peperami is a pork sausage snack manufactured by Unilever in Germany and Britain. According to Unilever, it was first shipped to the UK by accident in a container which was supposed to be carrying pâté. The company decided to attempt to sell the shipment to the UK market under the brand name...  Canniballs.	Roll Peperoni
Grain Roll	Mini-sausage stored inside a grain roll. Similar to 'Roll', 'Roll XXL' and 'Peperoni Roll'.	Roll Korn
Minis	A bag of very small original BiFis, whilst the regular original stick is small but bigger.	Minis
Carazza	A square of sausage, and another square of cheese; inside pizza-like bread. Similar to Peperami Peperami Peperami is a pork sausage snack manufactured by Unilever in Germany and Britain. According to Unilever, it was first shipped to the UK by accident in a container which was supposed to be carrying pâté. The company decided to attempt to sell the shipment to the UK market under the brand name...  Sarni.	Carazza
Carazza XL	A wider version of Carazza XL. Size is closer to the discontinued Peperami Peperami Peperami is a pork sausage snack manufactured by Unilever in Germany and Britain. According to Unilever, it was first shipped to the UK by accident in a container which was supposed to be carrying pâté. The company decided to attempt to sell the shipment to the UK market under the brand name...  Sarni.	Carazza XL
Ranger	Smoked sausage, kidney beans and bacon in a roll. Does not carry the 'BiFi' name, however.	Ranger
BiFi on Bread	Packets of slices of different salamis. 'Original' and 'hot' (Scharf) versions are sold.	BiFi auf's Brot
Energy	A flavoured version of the original.	Energy
Back Snack	Contains BiFi in a tomato sauce wrapped in a crispy bread.	Back Snack

Advertising

Like Peperami, BiFi's television advertising is humorous.

In the 1990s, BiFi copied the advertisements at the time for Peperami

Peperami

Peperami is a pork sausage snack manufactured by Unilever in Germany and Britain. According to Unilever, it was first shipped to the UK by accident in a container which was supposed to be carrying pâté. The company decided to attempt to sell the shipment to the UK market under the brand name...

, featuring the "Animal". However, Ade Edmonson's english voice (for the Animal) was overdubbed with the German translations for the words, and the ending consequenty features a BiFi packet, not a Peperami packet.

In 2001, BiFi "debuted" an advertising campaign featuring a supermarket/office area called Zomtec. There were 10 adverts in the series, lasting even into 2003. They feature numerous characters and their "mishaps" with BiFi. One of the more famous ones (in English-language) featured a man "reach" for a BiFi, but someone else reaches for it first. Upset, other people offer him a BiFi, but it turns out to be a joke as one of the people offering him a BiFi licks the BiFi.