Bertie Bassett is a mascot for the Bassett's brand of Liquorice Allsorts

Liquorice allsorts

Liquorice allsorts consist of a variety of liquorice sold as a mixture. These confections are made of liquorice, sugar, coconut, aniseed jelly, fruit flavourings, and gelatine. They were first produced in Sheffield, England, by Geo...

. He is a man made of liquorice, his bodyparts all being Allsorts in various colours. Bertie, a jovial, smiling character in a tophat, is somewhat similar to characters created by both Lurpak

Lurpak

Lurpak is a Danish brand of butter owned by the Danish Dairy Board. It is sold in over 80 countries worldwide and is best known for its distinct silver packaging...

 (for its butter

Butter

Butter is a dairy product made by churning fresh or fermented cream or milk. It is generally used as a spread and a condiment, as well as in cooking applications, such as baking, sauce making, and pan frying...

) and Pillsbury (which has used a 'Dough Boy') in that he is made out of an edible product as an anthroporphic spokesman used to market it to consmers.
The Ghostbusters

Ghostbusters

Ghostbusters is a 1984 American science fiction comedy film directed by Ivan Reitman and written by Dan Aykroyd and Harold Ramis. The film stars Bill Murray, Dan Aykroyd, Sigourney Weaver, Harold Ramis, and Rick Moranis and follows three eccentric parapsychologists in New York City, who start a...

character, the Stay Puft Marshmallow Man (a sailor-esque character made of marshmallow

Marshmallow

The marshmallow is a confection that, in its modern form, typically consists of sugar, corn syrup, water, gelatin that has been softened in hot water, dextrose, vanilla flavourings, and sometimes colouring, whipped to a spongy consistency. Some marshmallow recipes call for egg whites...

) and especially the Doctor Who

Doctor Who

Doctor Who is a British science fiction television programme produced by the BBC. The programme depicts the adventures of a time-travelling humanoid alien known as the Doctor who explores the universe in a sentient time machine called the TARDIS that flies through time and space, whose exterior...

character The Kandyman (not jovial but a deadly villain, made of various sweets) are similar concepts from the worlds of fiction.

Bertie Bassett is a a very famous figure in the UK, his image being used on the brand of products, TV commercials and on vending machines etc..