Berli Jucker
Encyclopedia
Berli Jucker is a major Thai
Thai people
The Thai people, or Siamese, are the main ethnic group of Thailand and are part of the larger Tai ethnolinguistic peoples found in Thailand and adjacent countries in Southeast Asia as well as southern China. Their language is the Thai language, which is classified as part of the Kradai family of...

 import
Import
The term import is derived from the conceptual meaning as to bring in the goods and services into the port of a country. The buyer of such goods and services is referred to an "importer" who is based in the country of import whereas the overseas based seller is referred to as an "exporter". Thus...

 and export
Export
The term export is derived from the conceptual meaning as to ship the goods and services out of the port of a country. The seller of such goods and services is referred to as an "exporter" who is based in the country of export whereas the overseas based buyer is referred to as an "importer"...

 firm, based in Bangkok
Bangkok
Bangkok is the capital and largest urban area city in Thailand. It is known in Thai as Krung Thep Maha Nakhon or simply Krung Thep , meaning "city of angels." The full name of Bangkok is Krung Thep Mahanakhon Amon Rattanakosin Mahintharayutthaya Mahadilok Phop Noppharat Ratchathani Burirom...

. Chairman of the Board of Directors in 2010 was Charoen Sirivadhanabhakdi.

History

The history of Berli Jucker dates back to 1882, when the Swiss Albert Jucker from Winterthur
Winterthur
Winterthur is a city in the canton of Zurich in northern Switzerland. It has the country's sixth largest population with an estimate of more than 100,000 people. In the local dialect and by its inhabitants, it is usually abbreviated to Winti...

 and later his cousin Henry Sigg established the company under the name “Jucker, Sigg & Co.” This partnership led to one of the Siam's earliest and most successful trading companies. Albert Jucker died of cholera
Cholera
Cholera is an infection of the small intestine that is caused by the bacterium Vibrio cholerae. The main symptoms are profuse watery diarrhea and vomiting. Transmission occurs primarily by drinking or eating water or food that has been contaminated by the diarrhea of an infected person or the feces...

 in Bangkok in 1885 and left behind his wife Paula and five children. She departed with her children for Switzerland, where they were raised and educated. In 1889, Swiss entrepreneur Albert Berli took over the company. In 1901 the sons of Jucker returned to Thailand and became partners of Berli. In 1924, the company’s name changed to “Berli Jucker & Co.”

The company originally engaged in rice milling, mining
Mining
Mining is the extraction of valuable minerals or other geological materials from the earth, from an ore body, vein or seam. The term also includes the removal of soil. Materials recovered by mining include base metals, precious metals, iron, uranium, coal, diamonds, limestone, oil shale, rock...

, timber
Timber
Timber may refer to:* Timber, a term common in the United Kingdom and Australia for wood materials * Timber, Oregon, an unincorporated community in the U.S...

, shipping
Shipping
Shipping has multiple meanings. It can be a physical process of transporting commodities and merchandise goods and cargo, by land, air, and sea. It also can describe the movement of objects by ship.Land or "ground" shipping can be by train or by truck...

, importing, and other activities. Over the year it continuously growed to become a major Thai import and export firm. After World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...

, Berli Jucker diversified its operations into manufacturing, packaging, and distribution.

In 1965, the company was changed into a majority-owned Thai Limited Company
Limited company
A limited company is a company in which the liability of the members or subscribers of the company is limited to what they have invested or guaranteed to the company. Limited companies may be limited by shares or by guarantee. And the former of these, a limited company limited by shares, may be...

. Due to its services, King Bhumibol Adulyadej
Bhumibol Adulyadej
Bhumibol Adulyadej is the current King of Thailand. He is known as Rama IX...

 granted the Royal Warrant in 1967, allowing the company to use the royal Garuda
Garuda
The Garuda is a large mythical bird or bird-like creature that appears in both Hindu and Buddhist mythology.From an Indian perspective, Garuda is the Hindu name for the constellation Aquila and...

 emblem. Berli Jucker Co. Ltd. was one of the first seven companies to be listed on the Stock Exchange of Thailand
Stock Exchange of Thailand
The Stock Exchange of Thailand is the national stock exchange of Thailand. It is located in Bangkok. As of 31 December 2007, the Stock Exchange of Thailand had 541 listed companies with a combined market capitalization of $280 billion. The indices of the stock exchange are SET Index, SET50 Index...

 in 1975.

In 1993, the company changed its status into a Public Company
Public company
This is not the same as a Government-owned corporation.A public company or publicly traded company is a limited liability company that offers its securities for sale to the general public, typically through a stock exchange, or through market makers operating in over the counter markets...

 Limited. Thai Charoen Corporation Group (TCC Group), one of Thailand's largest conglomerates engaging in alcohol beverage and related businesses, commercial trading, industrial production, property and financial services, became in effect the majority shareholder in Berli Jucker in 2001.

Berli Jucker continued to grow, increasing its BJC Cellox capacity up to 45,000 tons per year by 2006, thus becoming the largest producer of tissue in Thailand. With more capital, it also acquired in 2007 a 50% stake in Thai Beverage Can Co., Ltd., Thailand’s leading manufacturer of aluminium
Aluminium
Aluminium or aluminum is a silvery white member of the boron group of chemical elements. It has the symbol Al, and its atomic number is 13. It is not soluble in water under normal circumstances....

 cans and can ends, and in the next year also acquired a 100% stake in Jacy Foods Snd Bhd, a Malaysian manufacturer and distributor of potato chips and extruded snacks both in its domestic market and other Asian countries, including Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...

, Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...

, Philippines
Philippines
The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...

 and Brunei
Brunei
Brunei , officially the State of Brunei Darussalam or the Nation of Brunei, the Abode of Peace , is a sovereign state located on the north coast of the island of Borneo, in Southeast Asia...

. By mid-2008, the company was also able to increase its production capacity of glass bottles by constructing a new furnace capable of producing 434 tons per day.

Company profile

Berli Jucker in the year 2010 had a staff of over 5,000 and produced its own brands such as: Tasto potato chips, Dozo rice crackers, Cellox tissue paper products, and Parrot soap products. BJC also represented numerous brands from third parties. Berli Jucker is one of the leading providers of marketing, sales, and distribution services in Thailand and manages several manufacturing operations in Asia.
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