Beer School: Bottling Success At The Brooklyn Brewery is a book about entrepreneurship

Business

A business is an organization engaged in the trade of goods, services, or both to consumers. Businesses are predominant in capitalist economies, where most of them are privately owned and administered to earn profit to increase the wealth of their owners. Businesses may also be not-for-profit...

 and beer brewing. It was published in September 2005 in Hardcover

Hardcover

A hardcover, hardback or hardbound is a book bound with rigid protective covers...

 and later released in February 2007 as a Paperback

Paperback

Paperback, softback or softcover describe and refer to a book by the nature of its binding. The covers of such books are usually made of paper or paperboard, and are usually held together with glue rather than stitches or staples...

.

This book is a business narrative written by the co-founders of the Brooklyn Brewery

Brooklyn Brewery

Brooklyn Brewery was started in 1987 by former Associated Press correspondent Steve Hindy and former Chemical Bank lending officer Tom Potter. Hindy learned to brew beer during a six year stay in various Middle Eastern nations such as Saudi Arabia and Syria, where possession and consumption of...

, Steve Hindy and Tom Potter.

Overview

Steve Hindy was a former Middle East

Middle East

The Middle East is a region that encompasses Western Asia and Northern Africa. It is often used as a synonym for Near East, in opposition to Far East...

 correspondent for the Associated Press

Associated Press

The Associated Press is an American news agency. The AP is a cooperative owned by its contributing newspapers, radio and television stations in the United States, which both contribute stories to the AP and use material written by its staff journalists...

, when he met Tom Potter, an assistant vice president at Chemical Bank. Having both graduated from Cornell and Yale

YALE

RapidMiner, formerly YALE , is an environment for machine learning, data mining, text mining, predictive analytics, and business analytics. It is used for research, education, training, rapid prototyping, application development, and industrial applications...

 respectively, Hindy and Potter bonded over Hindy’s hobby of homebrewing

Homebrewing

Homebrewing is the brewing of beer, wine, sake, mead, cider, perry and other beverages through fermentation on a small scale as a hobby for personal consumption, free distribution at social gatherings, amateur brewing competitions or other non-commercial reasons...

 beer

Beer

Beer is the world's most widely consumed andprobably oldest alcoholic beverage; it is the third most popular drink overall, after water and tea. It is produced by the brewing and fermentation of sugars, mainly derived from malted cereal grains, most commonly malted barley and malted wheat...

 and decided to start the Brooklyn Brewery

Brooklyn Brewery

Brooklyn Brewery was started in 1987 by former Associated Press correspondent Steve Hindy and former Chemical Bank lending officer Tom Potter. Hindy learned to brew beer during a six year stay in various Middle Eastern nations such as Saudi Arabia and Syria, where possession and consumption of...

 in 1987.

The book covers topics such as:

• Choosing partners
• Building teams
• Creating business plans
• Raising money
• Mission statements
• Motivating employees
• Guerilla marketing and publicity
• Networking
• Hiring and firing
• Cashing out
• Determining if you're entrepreneurial material

Each chapter is written around a theme in the brewery's history and alternates between the perspective of Hindy and Potter.

Hindy is currently still President of Brooklyn Brewery

Brooklyn Brewery

Brooklyn Brewery was started in 1987 by former Associated Press correspondent Steve Hindy and former Chemical Bank lending officer Tom Potter. Hindy learned to brew beer during a six year stay in various Middle Eastern nations such as Saudi Arabia and Syria, where possession and consumption of...

, while Tom Potter retired his CEO position of the company in 2004.

Michael R. Bloomberg, the former mayor of New York City

New York City

New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

, wrote the forward to the book.