Beer, also known as The Selling of America, is a 1985 comedy film produced by Orion Pictures

Orion Pictures

Orion Pictures Corporation was an American independent production company that produced movies from 1978 until 1998. It was formed in 1978 as a joint venture between Warner Bros. and three former top-level executives of United Artists. Although it was never a large motion picture producer, Orion...

 that satirizes

Satire

Satire is primarily a literary genre or form, although in practice it can also be found in the graphic and performing arts. In satire, vices, follies, abuses, and shortcomings are held up to ridicule, ideally with the intent of shaming individuals, and society itself, into improvement...

 the advertising

Advertising

Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 industry, specifically the TV commercial

Television advertisement

A television advertisement or television commercial, often just commercial, advert, ad, or ad-film – is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product...

 industry.

Plot

Cynical ad executive B. D. Tucker (Loretta Swit

Loretta Swit

Loretta Swit is an American stage and television actress known for her character roles. Swit is best-known for her portrayal of Major Margaret "Hot Lips" Houlihan on M*A*S*H.-Early life:...

) is desperate not to lose the account of the financially ailing Norbecker Brewery. When three losers (David Alan Grier

David Alan Grier

David Alan Grier , also known as "D.A.G." , is an American actor and comedian known for his work on the sketch comedy television show In Living Color.-Early life:...

, William Russ

William Russ

William Russ is an American actor, best known for his role as Alan Matthews on Boy Meets World.-Early life:Russ was born in Portsmouth, Virginia, and is the son of a naval officer...

, and Saul Stein) inadvertently prevent a robbery in a bar, Tucker and her minions give them a macho image and center an entire ad campaign around them.