Beatties
Encyclopedia
Beatties is a British
department store
group with 7 stores located primarily in the Midlands
of England
. In 2005 James Beattie was acquired by House of Fraser
, then having 12 stores. On (14 January 2006), the Birmingham
store closed, due to the uneconomical aspects of having two similar House of Fraser owned stores competing with each other. In August 2007, the Telford
store was rebranded, along with the Solihull
and Sutton Coldfield
stores. The group is gradually rebranding all its stores under the House of Fraser name. In January 2010 the Dudley
store was closed.
Beatties was founded in 1877 and had grown from a small family drapery business in Wolverhampton to a department store with an excellent reputation for Customer Service. The Company Policy (known as the Four Corners of Responsibility)stated that the responsibility to the customer was
On joining Beatties, each member of staff (known as a "Member") was presented with a "Members' Guide" to provide members with information about the company and its policies, the condition of service offered, the facilities available and the rules to be followed.
General Manager (GM),
Assistant General Manager (AGM),
Personnel Manager (PM),
Department Sales Manager (DSM),
Assistant Sales Manager (ASM),
Loss Prevention Officer (Plain Clothes Security),
Sales Assistants,
Deck Service Personnel (Warehouse and Delivery),
Catering Personnel (for Staff and Customer Restaurant)
Managers at Department level and above were known as Grade 1 members.
Managers at Assistant Manager level were known as Grade 2 members.
As well as Beatties own staff the store also employed concession managers and staff. The majority of these were in Perfumery and Ladies fashions but there were also a number of Jewellery concessions.
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
department store
Department store
A department store is a retail establishment which satisfies a wide range of the consumer's personal and residential durable goods product needs; and at the same time offering the consumer a choice of multiple merchandise lines, at variable price points, in all product categories...
group with 7 stores located primarily in the Midlands
English Midlands
The Midlands, or the English Midlands, is the traditional name for the area comprising central England that broadly corresponds to the early medieval Kingdom of Mercia. It borders Southern England, Northern England, East Anglia and Wales. Its largest city is Birmingham, and it was an important...
of England
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...
. In 2005 James Beattie was acquired by House of Fraser
House of Fraser
House of Fraser is a British department store group with over 60 stores across the United Kingdom and Ireland. It was established in Glasgow, Scotland in 1849 as Arthur and Fraser. By 1891 it was known as Fraser & Sons. The company grew steadily during the early 20th century, but after the Second...
, then having 12 stores. On (14 January 2006), the Birmingham
Birmingham
Birmingham is a city and metropolitan borough in the West Midlands of England. It is the most populous British city outside the capital London, with a population of 1,036,900 , and lies at the heart of the West Midlands conurbation, the second most populous urban area in the United Kingdom with a...
store closed, due to the uneconomical aspects of having two similar House of Fraser owned stores competing with each other. In August 2007, the Telford
Telford
Telford is a large new town in the borough of Telford and Wrekin and ceremonial county of Shropshire, England, approximately east of Shrewsbury, and west of Birmingham...
store was rebranded, along with the Solihull
Solihull
Solihull is a town in the West Midlands of England with a population of 94,753. It is a part of the West Midlands conurbation and is located 9 miles southeast of Birmingham city centre...
and Sutton Coldfield
Sutton Coldfield
Sutton Coldfield is a suburb of Birmingham, in the West Midlands of England. Sutton is located about from central Birmingham but has borders with Erdington and Kingstanding. Sutton is in the northeast of Birmingham, with a population of 105,000 recorded in the 2001 census...
stores. The group is gradually rebranding all its stores under the House of Fraser name. In January 2010 the Dudley
Dudley
Dudley is a large town in the West Midlands county of England. At the 2001 census , the Dudley Urban Sub Area had a population of 194,919, making it the 26th largest settlement in England, the second largest town in the United Kingdom behind Reading, and the largest settlement in the UK without...
store was closed.
History
"To provide the customer with a good range of well chosen, good value merchandise. To offer this to the public in attractive surroundings, backed by pleasant and effective service, and in an atmosphere of complete integrity and responsibility. To demonstrate at all times a genuine desire to please".
On joining Beatties, each member of staff (known as a "Member") was presented with a "Members' Guide" to provide members with information about the company and its policies, the condition of service offered, the facilities available and the rules to be followed.
Staff Structure
Assistant General Manager (AGM),
Personnel Manager (PM),
Department Sales Manager (DSM),
Assistant Sales Manager (ASM),
Loss Prevention Officer (Plain Clothes Security),
Sales Assistants,
Deck Service Personnel (Warehouse and Delivery),
Catering Personnel (for Staff and Customer Restaurant)
Managers at Department level and above were known as Grade 1 members.
Managers at Assistant Manager level were known as Grade 2 members.
As well as Beatties own staff the store also employed concession managers and staff. The majority of these were in Perfumery and Ladies fashions but there were also a number of Jewellery concessions.
Department store locations
- AylesburyAylesburyAylesbury is the county town of Buckinghamshire in South East England. However the town also falls into a geographical region known as the South Midlands an area that ecompasses the north of the South East, and the southern extremities of the East Midlands...
, BuckinghamshireBuckinghamshireBuckinghamshire is a ceremonial and non-metropolitan home county in South East England. The county town is Aylesbury, the largest town in the ceremonial county is Milton Keynes and largest town in the non-metropolitan county is High Wycombe....
- renamed House Of Fraser in 2009 - BirkenheadBirkenheadBirkenhead is a town within the Metropolitan Borough of Wirral in Merseyside, England. It is on the Wirral Peninsula, along the west bank of the River Mersey, opposite the city of Liverpool...
, MerseysideMerseysideMerseyside is a metropolitan county in North West England, with a population of 1,365,900. It encompasses the metropolitan area centred on both banks of the lower reaches of the Mersey Estuary, and comprises five metropolitan boroughs: Knowsley, St Helens, Sefton, Wirral, and the city of Liverpool... - BirminghamBirminghamBirmingham is a city and metropolitan borough in the West Midlands of England. It is the most populous British city outside the capital London, with a population of 1,036,900 , and lies at the heart of the West Midlands conurbation, the second most populous urban area in the United Kingdom with a...
, West MidlandsWest Midlands (county)The West Midlands is a metropolitan county in western central England with a 2009 estimated population of 2,638,700. It came into existence as a metropolitan county in 1974 after the passage of the Local Government Act 1972, formed from parts of Staffordshire, Worcestershire and Warwickshire. The...
- closed January 2006 - Burton upon TrentBurton upon TrentBurton upon Trent, also known as Burton-on-Trent or simply Burton, is a town straddling the River Trent in the east of Staffordshire, England. Its associated adjective is "Burtonian"....
, StaffordshireStaffordshireStaffordshire is a landlocked county in the West Midlands region of England. For Eurostat purposes, the county is a NUTS 3 region and is one of four counties or unitary districts that comprise the "Shropshire and Staffordshire" NUTS 2 region. Part of the National Forest lies within its borders... - DudleyDudleyDudley is a large town in the West Midlands county of England. At the 2001 census , the Dudley Urban Sub Area had a population of 194,919, making it the 26th largest settlement in England, the second largest town in the United Kingdom behind Reading, and the largest settlement in the UK without...
, West MidlandsWest Midlands (county)The West Midlands is a metropolitan county in western central England with a 2009 estimated population of 2,638,700. It came into existence as a metropolitan county in 1974 after the passage of the Local Government Act 1972, formed from parts of Staffordshire, Worcestershire and Warwickshire. The...
- closed January 2010 - HuddersfieldHuddersfieldHuddersfield is a large market town within the Metropolitan Borough of Kirklees, in West Yorkshire, England, situated halfway between Leeds and Manchester. It lies north of London, and south of Bradford, the nearest city....
, West YorkshireWest YorkshireWest Yorkshire is a metropolitan county within the Yorkshire and the Humber region of England with a population of 2.2 million. West Yorkshire came into existence as a metropolitan county in 1974 after the passage of the Local Government Act 1972....
- renamed House of Fraser, (8 May 2008) - NorthamptonNorthamptonNorthampton is a large market town and local government district in the East Midlands region of England. Situated about north-west of London and around south-east of Birmingham, Northampton lies on the River Nene and is the county town of Northamptonshire. The demonym of Northampton is...
, NorthamptonshireNorthamptonshireNorthamptonshire is a landlocked county in the English East Midlands, with a population of 629,676 as at the 2001 census. It has boundaries with the ceremonial counties of Warwickshire to the west, Leicestershire and Rutland to the north, Cambridgeshire to the east, Bedfordshire to the south-east,...
- renamed House of Fraser - SolihullSolihullSolihull is a town in the West Midlands of England with a population of 94,753. It is a part of the West Midlands conurbation and is located 9 miles southeast of Birmingham city centre...
, West MidlandsWest Midlands (county)The West Midlands is a metropolitan county in western central England with a 2009 estimated population of 2,638,700. It came into existence as a metropolitan county in 1974 after the passage of the Local Government Act 1972, formed from parts of Staffordshire, Worcestershire and Warwickshire. The...
- renamed House of Fraser - Sutton ColdfieldSutton ColdfieldSutton Coldfield is a suburb of Birmingham, in the West Midlands of England. Sutton is located about from central Birmingham but has borders with Erdington and Kingstanding. Sutton is in the northeast of Birmingham, with a population of 105,000 recorded in the 2001 census...
, West MidlandsWest Midlands (county)The West Midlands is a metropolitan county in western central England with a 2009 estimated population of 2,638,700. It came into existence as a metropolitan county in 1974 after the passage of the Local Government Act 1972, formed from parts of Staffordshire, Worcestershire and Warwickshire. The...
- renamed House of Fraser - TelfordTelfordTelford is a large new town in the borough of Telford and Wrekin and ceremonial county of Shropshire, England, approximately east of Shrewsbury, and west of Birmingham...
, ShropshireShropshireShropshire is a county in the West Midlands region of England. For Eurostat purposes, the county is a NUTS 3 region and is one of four counties or unitary districts that comprise the "Shropshire and Staffordshire" NUTS 2 region. It borders Wales to the west...
(Telford Shopping CentreTelford Shopping CentreTelford Shopping Centre is a indoor super-regional shopping centre in Telford, Shropshire, England. It is located in the geographical and economic centre of the new town, on land which was previously undeveloped. It is the largest shopping area in the ceremonial county of Shropshire, being located...
) - renamed House of Fraser in August 2007 - WolverhamptonWolverhamptonWolverhampton is a city and metropolitan borough in the West Midlands, England. For Eurostat purposes Walsall and Wolverhampton is a NUTS 3 region and is one of five boroughs or unitary districts that comprise the "West Midlands" NUTS 2 region...
, West MidlandsWest Midlands (county)The West Midlands is a metropolitan county in western central England with a 2009 estimated population of 2,638,700. It came into existence as a metropolitan county in 1974 after the passage of the Local Government Act 1972, formed from parts of Staffordshire, Worcestershire and Warwickshire. The...
(previously Head Office) - WorcesterWorcesterThe City of Worcester, commonly known as Worcester, , is a city and county town of Worcestershire in the West Midlands of England. Worcester is situated some southwest of Birmingham and north of Gloucester, and has an approximate population of 94,000 people. The River Severn runs through the...
, WorcestershireWorcestershireWorcestershire is a non-metropolitan county, established in antiquity, located in the West Midlands region of England. For Eurostat purposes it is a NUTS 3 region and is one of three counties that comprise the "Herefordshire, Worcestershire and Warwickshire" NUTS 2 region...
- renamed House of Fraser