Bazooka Joe is a comic strip

Comic strip

A comic strip is a sequence of drawings arranged in interrelated panels to display brief humor or form a narrative, often serialized, with text in balloons and captions....

 character, featured on small comics included inside individually-wrapped pieces of Bazooka

Bazooka (chewing gum)

Bazooka is a brand of bubble gum.It was first marketed shortly after World War II in the U.S. by the Topps Company of Brooklyn, New York. The gum was packaged in a patriotic red, white, and blue color scheme. Beginning in 1953, Topps changed the packaging to include small comic strips with the gum,...

 bubblegum

Bubblegum

Bubblegum is a type of elastic chewing gum, designed to be blown out of the mouth as a bubble.-History:In 1928, Walter Diemer, an accountant for the Fleer Chewing Gum Company in Philadelphia, was experimenting with new gum recipes. One recipe was found to be less sticky than regular chewing gum,...

. He wears a black eyepatch

Eyepatch

An eyepatch or eye pad is a small patch that is worn in front of one eye. It may be a cloth patch attached around the head by an elastic band or by a string, or an adhesive bandage. It is often worn by people to cover a lost or injured eye, but it also has a therapeutic use in children for the...

, lending him a distinctive appearance. He is one of the more recognizable American advertising characters of the 20th century, due to worldwide distribution, and one of the few identifiable ones associated with a candy.
Bazooka Joe is joined in his various misadventures by a motley crew of characters, who came from the tradition of syndicated kid gang comic strip

Daily strip

A daily strip is a newspaper comic strip format, appearing on weekdays, Monday through Saturday, as contrasted with a Sunday strip, which typically only appears on Sundays....

s such as Gene Byrnes

Gene Byrnes

Eugene Francis Byrnes created the long running comic strip Reg'lar Fellers, which he signed Gene Byrnes...

' Reg'lar Fellers

Reg'lar Fellers

Reg'lar Fellers was a long-run newspaper comic strip adapted into a feature film, a radio series on NBC and an animated cartoon. Created by Gene Byrnes , the comic strip offered a humorous look at a gang of suburban children...

and Ad Carter

Ad Carter

August Daniel Carter was an American comic strip cartoonist who created the long-running Just Kids strip. He was known as Ad Carter, the signature he used on his strips....

's Just Kids.