George Bassett & Co. simply known as Bassett's was a former British confectionery company and is now used as a brand of Cadbury UK, owned by Kraft Foods

Kraft Foods

Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...

.George Bassett

George Bassett

George Bassett was the founder of a confectionery firm in Sheffield in 1842. The company introduced Liquorice allsorts. He went on to become Mayor of Sheffield . Whilst Mayor, he had US President Ulysses S. Grant as a house guest. He was born in Ashover, Derbyshire, and married Sarah Ann Hague:...

 founded the company in Sheffield

Sheffield

Sheffield is a city and metropolitan borough of South Yorkshire, England. Its name derives from the River Sheaf, which runs through the city. Historically a part of the West Riding of Yorkshire, and with some of its southern suburbs annexed from Derbyshire, the city has grown from its largely...

 in 1842, perhaps the company's best known sweets, the Liquorice Allsorts

Liquorice allsorts

Liquorice allsorts consist of a variety of liquorice sold as a mixture. These confections are made of liquorice, sugar, coconut, aniseed jelly, fruit flavourings, and gelatine. They were first produced in Sheffield, England, by Geo...

 were created by accident in 1899 and in 1926 the mascot of Bassett's, Bertie Bassett

Bertie Bassett

Bertie Bassett is a mascot for the Bassett's brand of Liquorice Allsorts. He is a man made of liquorice, his bodyparts all being Allsorts in various colours...

 was created and still continues to represent the modern brand today.
In 1989, the company was acquired by the then united Cadbury-Schweppes, brands that use the Bassett's name today include:

• Liquorice allsorts
  Liquorice allsorts
  Liquorice allsorts consist of a variety of liquorice sold as a mixture. These confections are made of liquorice, sugar, coconut, aniseed jelly, fruit flavourings, and gelatine. They were first produced in Sheffield, England, by Geo...
  
  
  • Fruit Allsorts
  • Desert Allsorts
  • Sports Mixture
• Jelly Babies
  Jelly baby
  Jelly babies are a type of soft confectionery that look like little babies in a variety of colours. There are currently several brands of jelly babies, most predominantly Trebor Bassett , Rowntree , Norfolk Manor, and Haribo.Jelly babies were launched by Bassett's in 1918 in Sheffield...
  
  
  • Milky Babies
  • Fruity Babies
  • Party Babies
• Sherbet lemons
• Fruit Bonbons
  • Lemon Bonbons
• Pear Drops
• Dolly mixture
  Dolly mixture
  Dolly mixture is a British confection, consisting of a variety of multi-coloured fondant shapes, such as cubes and cylinders, with subtle flavourings. The mixtures also include hard-coated fondants in "round edged cube" shapes and sugar coated jellies. They are sold together, in a mixture in a...
  
  
• Sweetshop Favourites
• Assorted Toffees
  Toffee
  Toffee is a confection made by caramelizing sugar or molasses along with butter, and occasionally flour. The mixture is heated until its temperature reaches the hard crack stage of 300 to 310 °F...
  
  
• Murray Mints
• Mint Creams
• Mint Favourites
• Imperials
  Mint (candy)
  A mint is a candy characterized by the presence of mint flavoring or real mint oil, whether it be peppermint oil, spearmint oil, or another natural or artificial source...
  
  
  • Imperials Spearmint
• Everton Mints
• Animal Mix
• Snakes
• Sour Squirms