Barista Lavazza is a chain of espresso

Espresso

Espresso is a concentrated beverage brewed by forcing a small amount of nearly boiling water under pressure through finely ground coffee. Espresso is widely known throughout the world....

 bars in India

India

India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

. Headquartered in Noida

Noida

Noida , short for the New Okhla Industrial Development Area, is an area in India under the management of the New Okhla Industrial Development Authority . Noida came into administrative existence on 17 April 1976 and celebrates 17 April as "Noida Day". It was set up as part of an urbanization...

, Barista currently has espresso bars across India, Sri Lanka

Sri Lanka

Sri Lanka, officially the Democratic Socialist Republic of Sri Lanka is a country off the southern coast of the Indian subcontinent. Known until 1972 as Ceylon , Sri Lanka is an island surrounded by the Indian Ocean, the Gulf of Mannar and the Palk Strait, and lies in the vicinity of India and the...

, Bangladesh

Bangladesh

Bangladesh , officially the People's Republic of Bangladesh is a sovereign state located in South Asia. It is bordered by India on all sides except for a small border with Burma to the far southeast and by the Bay of Bengal to the south...

 and the Middle East

Middle East

The Middle East is a region that encompasses Western Asia and Northern Africa. It is often used as a synonym for Near East, in opposition to Far East...

. It was founded in 1997 by Amit Judge and was part of his group of companies. He sold part of the equity to first Tata Coffee. Then after he and Tata Coffee fell apart, Sterling Sivasankaran then bought over the firm. In 2007, Sterling divested all their stake to Lavazza

Lavazza

Luigi Lavazza S.p.A. is an Italian manufacturer of coffee products. Founded in Turin in 1895 by Luigi Lavazza, it was initially run from a small grocery store at Via San Tommaso 10. The business of Lavazza S.p.A. is currently administered by the third and fourth generation of the Lavazza family.-...

. Barista Lavazza is currently owned by Lavazza, Italy

Italy

Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...

’s largest coffee company. Coffee is supplied by the Indian roaster Fresh and Honest, headquartered in Chennai

Chennai

Chennai , formerly known as Madras or Madarasapatinam , is the capital city of the Indian state of Tamil Nadu, located on the Coromandel Coast off the Bay of Bengal. Chennai is the fourth most populous metropolitan area and the sixth most populous city in India...

. The latter is also owned by Lavazza.
, the chain has 200 stores in India, with an estimated annual revenue of Rs 200 crores.

Barista was the fastest brand to make it to the list of super brand's and is ranked among the top 50 phenomenons that changed India.

Philosophy

To make every guests feel comfortable and welcome. Taking pride of their Italian roots and guarding them zealously, ensuring that the espresso bars reflects the warmth and character of traditional coffee house. The aim is to become a globally competitive organization, driven by insatiable thirst for excellence, passionately delivering highest level of experiential services, consistency in serving highest quality product.

History

• The first Barista Lavazza was opened at Basant Lok, New Delhi in Feb 2000. Lavazza traces its origin back to 1895.
• Lavazza is the sixth largest coffee roaster in the world. Operating in over 80 countries, it has a 46.5% share in the Italian retail market.
• Barista Lavazza is known as a pioneer of Indian Cafe Culture.

Experience@Espresso Bar

At Barista Lavazza, the guests are believed to be the brand ambassador and its success is highly dependent on the word of mouth publicity done through them. Barista Lavazza is committed to offer a 3 dimensional brand experience and focuses on store ambience, food and beverages and marketing activity within the store topped with warm and friendly service.
In order to increase the customer's brand experience, Barista Lavazza concentrates on numerous touch points such as the design of the service, the rank of its service, the value of its goods and the quality of its products. It also focuses on themes and paths that harmonize coffee like guitar, scrabble, chess, songs, arts and books, some outlets also provide Wi-Fi connectivity to the internet users.

Competitors

• Cafe Coffee day - Coffee shops are expanding their market through brand extension. There is always a fierce competition between Barista Lavazza and Cafe Coffee day. CCD launches its mineral water, cookies, chips, t-shirts, mugs etc. Barista is adding a new range of beverages and eatables, mugs, jewel sippers, candles and soft toys etc. Since CCD has 460 cafes in 80 cities thus is more accessible to the customers as compared to Barista's 230 coffee retail outlet. Currently CCD has tapped the coffee shop industry in India, out of 1400 coffee shop retail outlets registered in India, 1016 belong to CCD. In order to increase CCD's market presence in India and abroad, Coffee Day Holdings, the parent company of CCD, secured investments totaling US $125 million from UK based firm Standard Chartered Private Equity Limited and US based private equity and venture capital firm New Silk Route Partners. While competitors like Barista Lavazza and Costa Coffee mostly focus on the top 20 percent who are able to afford over US $3 per espressso drink, CCD caters to all except the lowest 25 percent of the Indian consumers.

• Costa Coffee - With only 40 outlets operational across the country, Barista Lavazza is facing stiff competition from Costa Coffee. It is located only in metros as Costa is an urban format and location plays a crucial role. Although it made a few mistakes when it came to India in 2005 like replicating the same UK model in India and opening stores at wrong locations, it has managed to bounce back. Their most profitable venture till now is from the off premise business where they are setting up kiosks in marriages, seminars and meetings. In the last quarter of 2009, Costa has seen a profitable 24 percent growth.

Tie-ups

• LiveMedia and Barista Coffee Company have a strategic alliance through which 200 Barista Lavazza outlets all across the country will have LiveMedia screen on their premises.
• Barista Lavazza has tie-up with Visa to allow withdrawal of cash upto Rs.1000 in a day in all its outlets without any charges levied on the cardholders or any obligation to make purchases to get cash. As a part of this association, Barista Lavazza also offers 30 percent discounts on customized meal deals on all visa debit card transactions.
• Virgin has partnered with Barista and contest2win.com for an interactive SMS contest. Having a cuppa across 50 Barista outlets in Delhi, Mumbai and Bangalore, one stands a chance to win free return tickets for two to London on Virgin Atlantic Airlines as well as goodies while chatting with friends.
• ABN AMRO and Barista Coffee Company have jointly launched a credit card, "ABN AMRO Barista Credit Card", in which customers can avail discounts at its outlets.
• Barista Lavazza has formed an association with Mattel Toys (India) Private Limited for the launch of the first edition of Barista Lavazza Cafe Scrabble 2010.
• Barista Lavazza continued their association with eDynamic for end-to-end Web branding, customer acquisition & engagement solution.

Bean-o-holic

Barista is the first coffee retailer in India to start a loyalty programme, Bean-o-holic. This programme was launched to attract more customers and retain the old ones.

Awards

Barista Lavazza's pioneering efforts at providing truly Italian coffee house experience has been met with tremendous appreciation.

• Most Admired Retail Leisure Chain 2011-Awards for shoppers and consumer insights
• Times Food Guide 2008-Best Coffee Bar Award
• IMAGES Retail Award 2007-'Most admired retailer of the year:Catering Outlets'
• Super Brand 2006-2007
• HT Food Guide 2000-Best place to have coffee
• TOPS award for Specialty Coffee Excellence by the Specialty Coffee Association of America(SCAA)
• Times Group and Business Standard recognizes Barista Lavazza as the 'Brand of the year' in 2002

External links

• Official site of Barista Lavazza
• http://www.barista.co.in/users/experienceatespressobar.aspx