Barbie Shanghai was the first Mattel

Mattel

Mattel, Inc. is the world's largest toy company based on revenue. The products it produces include Fisher Price, Barbie dolls, Hot Wheels and Matchbox toys, Masters of the Universe, American Girl dolls, board games, and, in the early 1980s, video game consoles. The company's name is derived from...

 Barbie

Barbie

Barbie is a fashion doll manufactured by the American toy-company Mattel, Inc. and launched in March 1959. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration....

 flagship store in the world. Located in Shanghai

Shanghai

Shanghai is the largest city by population in China and the largest city proper in the world. It is one of the four province-level municipalities in the People's Republic of China, with a total population of over 23 million as of 2010...

, China

China

Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...

, this 35000 square feet (3,251.6 m²) store held the world's largest and most comprehensive collection of Barbie dolls and licensed Barbie products.
It ceased activities in March 2011.

Construction

Mattel worked with BIG, the branding and design division of Ogilvy & Mather

Ogilvy & Mather

Ogilvy & Mather is an international advertising, marketing and public relations agency based in Manhattan and owned by the WPP Group. The company operates 497 offices in 125 countries with approximately 16,000 employees.-History:...

, to develop creative concept, identify project location, explore featured activities and identify creative partners. Slade Architecture

Slade Architecture

Slade Architecture is a New York City based architecture and design firm founded in 2002 by Hayes and James Slade.The firm has completed a diverse range of domestic and international projects. Their work has been exhibited and published widely. The Architectural League of New York selected Slade...

 led the design including the exterior, interior, fixtures, and furnishings.

Services

Spa

Spa

The term spa is associated with water treatment which is also known as balneotherapy. Spa towns or spa resorts typically offer various health treatments. The belief in the curative powers of mineral waters goes back to prehistoric times. Such practices have been popular worldwide, but are...

 treatments, hair and nail services, and skincare products were available. The Design Center allowed girls to become a fashion designer in a 30 minute experience of the steps of the design process (inspiration, concept, prototypes, fabrics etc.). In the end, girls could sit down at a PC to create their very own doll. In the Fashion Runway, Girls could experience a real runway show by getting dressed in fashions from world-renowned designers. The Barbie Cafe were a collaboration with Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

n celebrity chef David Laris. The bar had karaoke

Karaoke

is a form of interactive entertainment or video game in which amateur singers sing along with recorded music using a microphone and public address system. The music is typically a well-known pop song minus the lead vocal. Lyrics are usually displayed on a video screen, along with a moving symbol,...

, a DJ, and pink martini

Martini

Martini may refer to:* Martini , a popular cocktail* Martini , a brand of vermouth* Martini , a Swiss automobile company* Martini , a French manufacturer of racing cars...

s, known as Barbietinis. Barbie chocolate

Chocolate

Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...

s were available, also created by the Australian celebrity chef

Celebrity chef

A celebrity chef is a kitchen chef who has become famous and well known. Today celebrity chefs often become celebrities by presenting cookery advice and demonstrations via mass media, especially television. Historically, celebrity chefs have included Antoine Carême and Martino da Como.-External...

David Laris.