Bandiera arancione
Encyclopedia
The Bandiera Arancione is a recognition of quality awarded by the Touring Club Italiano
to small towns (population 15,000 or less) in Italy
for excellency in tourism, hospitality and the environment.
This recognition was established in 1998 in Liguria
, in response to a regional institution's demand to foster and promote the Italian hinterland. The Touring Club Italiano (TCI) developed an analytical model to identify the first towns recognized with the 'Bandiera Arancione'. Later the recognition was adopted on nation-wide scale to identify sites of excellence in all regions of Italy.
This is the only Italian project of its kind to be listed by the World Tourism Organization
among successful programs for the sustainable development of tourism around the world.
Touring Club Italiano
The Touring Club Italiano is the major Italian national tourist organization.The Touring Club Ciclistico Italiano was founded on November 8, 1894 by a group of bicyclists to promote the values of cycling and travel; its founding president was Luigi Vittorio Bertarelli. It published its first...
to small towns (population 15,000 or less) in Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
for excellency in tourism, hospitality and the environment.
This recognition was established in 1998 in Liguria
Liguria
Liguria is a coastal region of north-western Italy, the third smallest of the Italian regions. Its capital is Genoa. It is a popular region with tourists for its beautiful beaches, picturesque little towns, and good food.-Geography:...
, in response to a regional institution's demand to foster and promote the Italian hinterland. The Touring Club Italiano (TCI) developed an analytical model to identify the first towns recognized with the 'Bandiera Arancione'. Later the recognition was adopted on nation-wide scale to identify sites of excellence in all regions of Italy.
This is the only Italian project of its kind to be listed by the World Tourism Organization
World Tourism Organization
The World Tourism Organization , based in Madrid, Spain, is a United Nations agency dealing with questions relating to tourism. It compiles the World Tourism rankings. The World Tourism Organization is a significant global body, concerned with the collection and collation of statistical information...
among successful programs for the sustainable development of tourism around the world.
Objectives
The main assessment criteria evaluated by the TCI for the award of the Bandiera Arancione are:- use of local resources;
- culture of hospitality;
- fostering crafts and local products;
- encouraging local entrepreneurship;
- strengthening territorial identity.