Badger or Bust
Encyclopedia
Badger or Bust was a British reality television
series in which Ruth Badger
helped to turn failing businesses into successful companies. The series was produced by Diverse Production for Sky One
the series premiered on 8 May 2007
Ruth Badger
is a business consultant with 13 years experience in sales. In the show she analysed the practices of struggling businesses and attempted to address their issues in order to revive sales. She offered leadership advice, training and sales guidance to try to bring success.
In the first episode, Ruth visited Redseven, a Stag and Hen weekend party planning operator based in Brighton
. Red Seven were receiving one thousand leads a week but only converted 12% into deals.
Badger focussed on new members of the sales team and highlighted a knowledge gap with those new members, set "apprentice" like tasks to improve their confidence and created low strategy competitions to test the productivity.
In the second episode, Badger travelled to Dereham
to help improve the caravan sales of Greentrees Adventure Store. Badger had to deal with an MD who didn't know the day of the week and a lazy, squabbling, three man, sales team.
In the third episode, Ruth travelled to Bradford
to help improve the sales at Rooms with a View a company who sold windows, doors and conservatories.
Ruth's ideas had such an impact that when she returned she discovered the firm had been wound up and closed.
Badger assists Estate Agent Kilostate in Norwood. Manager, Dal's branch deals with sales and lettings, they do about two sales a month and around ten lettings. They have 15 properties on their books compared to over 100 in rival agents. Badger suggested sales training, leaflets to attract business, better communication and sales targets.
Ruth visited Mayhem in London to help sell a small portable bicycle. Ruth ran into problems with the boss and a sales floor which resembled a funeral parlour.
Badger in this final episode of the season visits Camberley Curtains, in her home town of Wolverhampton
, and tries to establish them with one of the UK's largest interior design companies in the country, Inside Right Ltd.
Reality television
Reality television is a genre of television programming that presents purportedly unscripted dramatic or humorous situations, documents actual events, and usually features ordinary people instead of professional actors, sometimes in a contest or other situation where a prize is awarded...
series in which Ruth Badger
Ruth Badger
Ruth Badger is a British businesswoman, best known as the 2006 runner-up in the second series of the UK version of reality TV show The Apprentice, in which contestants compete for a £100,000-a-year job working for British business magnate Sir Alan Sugar...
helped to turn failing businesses into successful companies. The series was produced by Diverse Production for Sky One
Sky One
Sky1 is the flagship BSkyB entertainment channel available in the United Kingdom and Ireland.The channel first launched on 26 April 1982 as Satellite Television, and is the fourth-oldest TV channel in the United Kingdom, behind BBC One , ITV and BBC Two...
the series premiered on 8 May 2007
Ruth Badger
Ruth Badger
Ruth Badger is a British businesswoman, best known as the 2006 runner-up in the second series of the UK version of reality TV show The Apprentice, in which contestants compete for a £100,000-a-year job working for British business magnate Sir Alan Sugar...
is a business consultant with 13 years experience in sales. In the show she analysed the practices of struggling businesses and attempted to address their issues in order to revive sales. She offered leadership advice, training and sales guidance to try to bring success.
Episode 1
- First broadcast 8 May 2007
In the first episode, Ruth visited Redseven, a Stag and Hen weekend party planning operator based in Brighton
Brighton
Brighton is the major part of the city of Brighton and Hove in East Sussex, England on the south coast of Great Britain...
. Red Seven were receiving one thousand leads a week but only converted 12% into deals.
Badger focussed on new members of the sales team and highlighted a knowledge gap with those new members, set "apprentice" like tasks to improve their confidence and created low strategy competitions to test the productivity.
Episode 2
- First broadcast 15 May 2007
In the second episode, Badger travelled to Dereham
Dereham
Dereham, also known as East Dereham, is a town and civil parish in the English county of Norfolk. It is situated on the A47 road, some 15 miles west of the city of Norwich and 25 miles east of King's Lynn. The civil parish has an area of and in the 2001 census had a population of...
to help improve the caravan sales of Greentrees Adventure Store. Badger had to deal with an MD who didn't know the day of the week and a lazy, squabbling, three man, sales team.
Episode 3
- First broadcast 23 May 2007
In the third episode, Ruth travelled to Bradford
Bradford
Bradford lies at the heart of the City of Bradford, a metropolitan borough of West Yorkshire, in Northern England. It is situated in the foothills of the Pennines, west of Leeds, and northwest of Wakefield. Bradford became a municipal borough in 1847, and received its charter as a city in 1897...
to help improve the sales at Rooms with a View a company who sold windows, doors and conservatories.
Ruth's ideas had such an impact that when she returned she discovered the firm had been wound up and closed.
Episode 4
- First broadcast 30 May 2007
Badger assists Estate Agent Kilostate in Norwood. Manager, Dal's branch deals with sales and lettings, they do about two sales a month and around ten lettings. They have 15 properties on their books compared to over 100 in rival agents. Badger suggested sales training, leaflets to attract business, better communication and sales targets.
Episode 5
- First broadcast 6 June 2007
Ruth visited Mayhem in London to help sell a small portable bicycle. Ruth ran into problems with the boss and a sales floor which resembled a funeral parlour.
Episode 6
- First broadcast 13 June 2007
Badger in this final episode of the season visits Camberley Curtains, in her home town of Wolverhampton
Wolverhampton
Wolverhampton is a city and metropolitan borough in the West Midlands, England. For Eurostat purposes Walsall and Wolverhampton is a NUTS 3 region and is one of five boroughs or unitary districts that comprise the "West Midlands" NUTS 2 region...
, and tries to establish them with one of the UK's largest interior design companies in the country, Inside Right Ltd.