Baconator
Encyclopedia
The Baconator sandwich is a hamburger
sold by the international fast-food restaurant chain Wendy's
. It is one of their late-teen–to–young-adult, male-oriented products.
, six strips of bacon
, mayonnaise
, and ketchup
on a bun. The sandwich was layered so that there were three strips of bacon on top of each patty. In 2009 Wendy's began offering three different varieties of the Baconator- the Baconator Single (one patty), the Baconator Double (the same as the original), and the Baconator Triple (three patties). At various times Wendy's has offered special limited-time only Baconators such as the Spicy Baconator, which added pepperjack cheese
, jalapeno peppers, and "Chipotle Ranch" sauce.
.
and internationally. On June 17, 2008, Baconator became a registered federal trademark.
The name was created by Strategic Name Development
.
in a black and white world, wearing the pigtails
of the Wendy's logo, which are colored in red—the only area of color in the scene. A TV jingle with the lyrics "Bacon bacon beef, bacon beef" was composed and performed by songwriter Sean Altman. A later commercial involved a man eating with a lady, ascribing to be a "meatetarian" (a play on the word vegetarian with a meaning similar to carnivore
).
As a cross promotion with the Canadian Football League
, the Baconator has been named the official burger of the league. They held a promotion running from April–May 2009 in which special scratch tickets shaped like bacon were given out with each purchase. In addition to being able to enter a draw to win an Xbox 360 by texting the number, the person could enter the numbers on the internet to win a chance to compete in a halftime CFL contest to build a giant baconator, with the winner getting $25,000. This was termed the 'Baconator Boot Camp'. During the promotion, the store workers wore t-shirts advertising the contest. On August 14, 2009, Pete Richardson from Halifax, Nova Scotia won the contest and the prize of $25,000, in front of a capacity crowd of 24,754 at the Rogers Centre
.
Hamburger
A hamburger is a sandwich consisting of a cooked patty of ground meat usually placed inside a sliced bread roll...
sold by the international fast-food restaurant chain Wendy's
Wendy's
Wendy's is an international fast food chain restaurant founded by Dave Thomas on November 15, 1969, in Columbus, Ohio, United States. The company decided to move its headquarters to Dublin, Ohio, on January 29, 2006. It has been owned by Triarc since 2008...
. It is one of their late-teen–to–young-adult, male-oriented products.
Product description
When it was introduced, the hamburger consisted of two 4oz. beef patties, two slices of American cheeseAmerican cheese
American cheese is a processed cheese. It is orange, yellow, or white in color and mild in flavor, with a medium-firm consistency, and melts easily. American cheese was originally only white, but is usually now modified to yellow. In the past it was made from a blend of cheeses, most often Colby...
, six strips of bacon
Bacon
Bacon is a cured meat prepared from a pig. It is first cured using large quantities of salt, either in a brine or in a dry packing; the result is fresh bacon . Fresh bacon may then be further dried for weeks or months in cold air, boiled, or smoked. Fresh and dried bacon must be cooked before eating...
, mayonnaise
Mayonnaise
Mayonnaise, , often abbreviated as mayo, is a sauce. It is a stable emulsion of oil, egg yolk and either vinegar or lemon juice, with many options for embellishment with other herbs and spices. Lecithin in the egg yolk is the emulsifier. Mayonnaise varies in color but is often white, cream, or pale...
, and ketchup
Ketchup
Ketchup is a sweet-and-tangy condiment typically made from tomatoes, vinegar, sugar or high-fructose corn syrup and an assortment of...
on a bun. The sandwich was layered so that there were three strips of bacon on top of each patty. In 2009 Wendy's began offering three different varieties of the Baconator- the Baconator Single (one patty), the Baconator Double (the same as the original), and the Baconator Triple (three patties). At various times Wendy's has offered special limited-time only Baconators such as the Spicy Baconator, which added pepperjack cheese
Pepperjack cheese
Pepper jack cheese is a derivative of Monterey Jack that includes spicy hot peppers for flavor. Spicy, delicate and buttery, pepper jack cheese is semi-soft and open textured with a slightly tart flavor....
, jalapeno peppers, and "Chipotle Ranch" sauce.
History
The Baconator was introduced in April 2007 as part of a "back to basics" reorganization by Wendy's new CEO Kerri Anderson. The addition of the product is part of a push to add menu items that appeal to 18-34 year old demographic and expand late night sales. This product and others, coupled with a new advertising program, contributed to an increase in store sales of approximately 11% during the period of five fiscal quarters ending in October 2007. The inspiration of the name came from the blockbuster film The TerminatorThe Terminator
The Terminator is a 1984 science fiction action film directed by James Cameron, co-written by Cameron and William Wisher Jr., and starring Arnold Schwarzenegger, Michael Biehn, and Linda Hamilton. The film was produced by Hemdale Film Corporation and distributed by Orion Pictures, and filmed in Los...
.
Naming and trademarks
The name Baconator is a federal and international trademark of Wendy's International, for use in the USUnited States trademark law
Trademarks were traditionally protected in the United States only under State common law, growing out of the tort of unfair competition. As early as 1791, Thomas Jefferson proposed that the marks of sailcloth makers could be protected under the Commerce Clause, but it was not until 1870 that...
and internationally. On June 17, 2008, Baconator became a registered federal trademark.
The name was created by Strategic Name Development
Strategic Name Development
Strategic Name Development is a naming company co-founded in 1992 by William Lozito and Diane Prange. The company’s work spans from naming and nomenclature systems to brand architecture and brand name research....
.
Advertising
Commercials for the Baconator feature a middle-aged manMan
The term man is used for an adult human male . However, man is sometimes used to refer to humanity as a whole...
in a black and white world, wearing the pigtails
Pigtails
In the context of hairstyles, the usage of the term pigtail shows considerable variation. According to most dictionaries, a pigtail is a braid of tightly woven hair. The name is based on the short, thin and kinked tail of a pig, referring to the way a short, tight braid may stand out from the...
of the Wendy's logo, which are colored in red—the only area of color in the scene. A TV jingle with the lyrics "Bacon bacon beef, bacon beef" was composed and performed by songwriter Sean Altman. A later commercial involved a man eating with a lady, ascribing to be a "meatetarian" (a play on the word vegetarian with a meaning similar to carnivore
Carnivore
A carnivore meaning 'meat eater' is an organism that derives its energy and nutrient requirements from a diet consisting mainly or exclusively of animal tissue, whether through predation or scavenging...
).
As a cross promotion with the Canadian Football League
Canadian Football League
The Canadian Football League or CFL is a professional sports league located in Canada. The CFL is the highest level of competition in Canadian football, a form of gridiron football closely related to American football....
, the Baconator has been named the official burger of the league. They held a promotion running from April–May 2009 in which special scratch tickets shaped like bacon were given out with each purchase. In addition to being able to enter a draw to win an Xbox 360 by texting the number, the person could enter the numbers on the internet to win a chance to compete in a halftime CFL contest to build a giant baconator, with the winner getting $25,000. This was termed the 'Baconator Boot Camp'. During the promotion, the store workers wore t-shirts advertising the contest. On August 14, 2009, Pete Richardson from Halifax, Nova Scotia won the contest and the prize of $25,000, in front of a capacity crowd of 24,754 at the Rogers Centre
Rogers Centre
Rogers Centre is a multi-purpose stadium, in Downtown Toronto, Ontario, Canada, situated next to the CN Tower, near the shores of Lake Ontario. Opened in 1989, it is home to the Toronto Blue Jays of Major League Baseball and the Toronto Argonauts of the Canadian Football League...
.