Radio Norwich is a fictional radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 in Norwich, England, in the television series I'm Alan Partridge

I'm Alan Partridge

I'm Alan Partridge is a BBC situation comedy starring Steve Coogan, of which two series of six episodes each were produced — the first in 1997 and the second in 2002...

. It contains elements from both BBC Local Radio

BBC Local Radio

BBC Local Radio is the BBC's regional radio service for England and the Channel Islands, consisting of 40 stations. They cover a variety of areas with some serving a city and surrounding areas, for example BBC Radio Manchester; a county, for example BBC Radio Norfolk; an administrative region for...

 and Independent Local Radio

Independent Local Radio

Independent Local Radio is the collective name given to commercial radio stations in the United Kingdom. The same name is used for Independent Local Radio in Ireland.-Development of ILR:...

; it is unclear precisely what it is supposed to be, but the BBC

BBC

The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...

 is never referred to in the station's logo, jingle

Jingle

A jingle is a short tune used in advertising and for other commercial uses. The jingle contains one or more hooks and lyrics that explicitly promote the product being advertised, usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television...

s or idents.

The title character

Alan Partridge

Alan Gordon Partridge is a fictional radio and television presenter portrayed by English comedian Steve Coogan and invented by Coogan, Armando Iannucci, Stewart Lee and Richard Herring for the BBC Radio 4 programme On The Hour...

, played by Steve Coogan

Steve Coogan

Stephen John "Steve" Coogan is a British comedian, actor, writer and producer. Born in Manchester, he began his career as a standup comedian and impressionist, working as a voice artist throughout the 1980s on satirical puppet show Spitting Image. In the early nineties, Coogan began creating...

, can be seen on-air at the beginning of several episodes, usually hosting phone in

Phone in

In broadcasting, a phone-in or call-in is a programme format in which viewers or listeners are invited to air their live comments by telephone, usually in respect of a specific topic selected for discussion on the day of the broadcast. On radio , it is common for an entire programme to be dedicated...

s on various inane topics (for example: "Which is the best Lord: Lord of the Rings

The Lord of the Rings

The Lord of the Rings is a high fantasy epic written by English philologist and University of Oxford professor J. R. R. Tolkien. The story began as a sequel to Tolkien's earlier, less complex children's fantasy novel The Hobbit , but eventually developed into a much larger work. It was written in...

, Lord of the Dance

Lord of the Dance

Lord of the Dance may refer to:Personalities* Nataraja, Shiva in his dancing posture* Lord of the Dance, a title given to Jesus Christ in some musical adaptationsLiterature* Lord of the Dance , a 1984 novel by Father Andrew GreeleyMusic...

, or Lord of the Flies

Lord of the Flies

Lord of the Flies is a novel by Nobel Prize-winning author William Golding about a group of British boys stuck on a deserted island who try to govern themselves, with disastrous results...

?") Partridge can also often be seen bickering with D.J Dave Clifton (played by Phil Cornwell

Phil Cornwell

Phil Cornwell is an English comedian, actor, impressionist and writer. He is probably best known as being part of the Dead Ringers television and radio series...

), who takes the slots after his own in both series of the show.

There is a strong implication that any radio station that would employ Alan Partridge must be pretty insignificant.

In reality Norwich and its surrounding county are served by BBC Radio Norfolk

BBC Radio Norfolk

BBC Radio Norfolk is the BBC Local Radio service for the English county of Norfolk, broadcasting since 11 September 1980. It broadcasts from the studios of BBC East in The Forum, Norwich on 95.1 FM , 104.4 FM , 95.6 FM , 855 kHz AM/MW , 873 kHz AM/MW BBC Radio Norfolk is the BBC Local...

, and the two names are often confused. Ironically, on 29 June 2006, a new radio station for Norwich, owned by the Tindle Radio Group, launched under the name of 99.9 Radio Norwich

99.9 Radio Norwich

Norwich 99.9 is a British radio station in Norwich, Norfolk.-History:The station is part of Tindle Radio Group, owner of neighbouring North Norfolk Radio and 103.4 The Beach...

.

Radio Shows

The radio shows on Radio Norwich included:

• Up with the Partridge (Series 1)
• Norfolk Nights with Alan Partridge (10pm–1am)
• Super Talk (brought to you, by Ginster's Pasties)
• Alan's Deep Bath (brought to you by Dettol)
• Dave Clifton's Nightclub (1–4am)
• The Dave Clifton Breakfast Show (Series 1)
• The Nesbitt Sisters
• Danny Franchetti's Jazz Box