Avatar Reality is a Honolulu-based game studio founded by Henk B. Rogers and Kazuyuki Hashimoto in December 2006. Rogers with Alexy Pajitnov is known for creating Tetris

Tetris

Tetris is a puzzle video game originally designed and programmed by Alexey Pajitnov in the Soviet Union. It was released on June 6, 1984, while he was working for the Dorodnicyn Computing Centre of the Academy of Science of the USSR in Moscow, Russian Soviet Federative Socialist Republic...

and introducing it to the world and especially to US markets, and Kazuyuki is best known for developing the game Final Fantasy VII

Final Fantasy VII

is a role-playing video game developed by Square and published by Sony Computer Entertainment as the seventh installment in the Final Fantasy series. It was originally released in 1997 for the Sony PlayStation and was re-released in 1998 for Microsoft Windows-based personal computers and in 2009...

and the film Final Fantasy: The Spirits Within

Final Fantasy: The Spirits Within

Final Fantasy: The Spirits Within is a 2001 Japanese-American computer animated science fiction film directed by Hironobu Sakaguchi, creator of the Final Fantasy series of role-playing video games. It was the first photorealistic computer animated feature film and also holds the record for the most...

. Avatar Reality is one of FiReStarter companies at the 2009 Future In Review Conference. Minoru Arakawa

Minoru Arakawa

was the founder and first president of Nintendo of America from 1980 to 2002.Born in Kyoto, Japan, he attended Kyoto University and the Massachusetts Institute of Technology. In 1972, he was hired by Japanese conglomerate Marubeni as part of their international staff, with the responsibility of...

, former CEO of Nintendo of America, is an advisor to the company. The company is led by CEO Jim Sink.

In 2010 the company announced a 4.2 million dollar investment.

Currently the company is working on Crytek

Crytek

Crytek is a German video game company founded in 1999 by three Turkish brothers: Cevat, Avni and Faruk Yerli. Crytek's main headquarters are in Frankfurt, Germany, with five other studios in Kiev, Budapest, Nottingham, Sofia and Seoul. The company is best known for developing the game Far Cry and...

's middleware CryEngine 2-based game Blue Mars

Blue Mars (video game)

Blue Mars is a 3D massively multiplayer virtual world platform currently in open beta. It falls in the general category of social virtual worlds allowing user-created content....

. Avatar Reality's goal is to create a next-generation platform for high definition interactive 3D content. Similar to other 3D worlds like EVE Online

EVE Online

Eve Online is a video game by CCP Games. It is a player-driven, persistent-world MMORPG set in a science fiction space setting. Characters pilot customizable ships through a galaxy of over 7,500 star systems. Most star systems are connected to one or more other star systems by means of stargates...

, the Blue Mars platform will be able to support thousands of simultaneous users per region by using shard servers, capable of handling 10,000 users each.

In March 2009, the firm released the SDK for its game content developers. It also added partners for the 3D party content developing program – Virtual Space Entertainment (VSE) and e Frontier

E Frontier

was founded in 1999 and is a major developer and publisher of graphic design and consumer entertainment titles. E Frontier is based in Tokyo, Japan. E Frontier develops Shade 3D, a modeling, rendering and animation software on Windows and Mac OS X....

, which will create homes and 3D models.

This game is the studio's first attempt to make a unique and massive world with state-of-the-art graphics, gameplay and social engagement opportunities, dedicated to bringing people together on a massive scale for entertainment and educational purposes, and allowing them to create personalized characters (avatars), in a beautiful environment.