Attash Durrani
Encyclopedia
Dr. Attash Durrani T.I., (born January 22, 1952) is a Linguist, Scholar, terminologist, translatologist, educationist, theorist, language/ Knowledge Manager/ Engineer, and Pakistani author. He is Chairman of INKSOFT Inc., Islamabad, Pakistan, (Pakistan's first and only Software Localization Company) for the Localization for Urdu, Pakistani, Persian
Persian language
Persian is an Iranian language within the Indo-Iranian branch of the Indo-European languages. It is primarily spoken in Iran, Afghanistan, Tajikistan and countries which historically came under Persian influence...

, Dari and Arabic languages. He is also serving as Director Multimedia (Urdu Medium) E. course-ware and Informatics, Allama Iqbal Open University, Islamabad, Pakistan.

He has also served as Project Director, Center of Excellence for Urdu Informatics, National Language Authority
National Language Authority
The National Language Authority is an autonomous regulatory institution established in 1979 to support the advancement and promotion of Urdu which is the national language of Pakistan. Initially it was aimed at creating a synergy between national and provincial governments and institutions for...

, Pakistan
Pakistan
Pakistan , officially the Islamic Republic of Pakistan is a sovereign state in South Asia. It has a coastline along the Arabian Sea and the Gulf of Oman in the south and is bordered by Afghanistan and Iran in the west, India in the east and China in the far northeast. In the north, Tajikistan...

. He is author of more than 150 books , 300 papers and 100 teaching units in English and Urdu.

His publications are in the fields of Urdu
Urdu
Urdu is a register of the Hindustani language that is identified with Muslims in South Asia. It belongs to the Indo-European family. Urdu is the national language and lingua franca of Pakistan. It is also widely spoken in some regions of India, where it is one of the 22 scheduled languages and an...

 Language and Literature, Linguistics, Education, Literacy, Urdu Informatics, e-Learning, Research, Dictionaries and Terminologies, Bibliographies and Encyclopedias, Iqbal Studies, Pakistan Studies, History, History and Philosophy of Science, Library and Information Science, Media and Communication, Language Planning/ Knowledge Management/Engineering, etc. He has been listed in INTERNATIONAL WHO'S WHO in Translation and Terminology (1995), published by: Union Latine; Infoterm; INTERNATIONAL Where + How; and Praetorius;and he is also listed in the LINGUIST List
Linguist List
The LINGUIST List is a major online resource for the academic field of linguistics. It was founded by Anthony Aristar in early 1990 at the University of Western Australia, and is used as a reference by the National Science Foundation in the United States...

. His credentials as an Expert in Multilingualism are mentioned in International Directory of Multilingualism, Union Latine, Paris (2007). A thesis of M.Phil. level is written by Mussarat Khan Zahidi on the contributions of Dr. Attash Durrani ,in the Department of Urdu, University of Peshawar in 2007. Another Study of M.Phil. (Urdu) is being conducted by Khalid Mehmood in the University of Sargodha
University of Sargodha
The University of Sargodha was established in 2002 by an ordinance of the Government of Pakistan Formerly, it was called the Government College, Sargodha...

 on the linguistic contributions of Dr. Attash Durrani in 2011.Two M.A. level theses on his literary contributions are developed in the Education University, and FCC University, Lahore.

Dr. Attash Durrani did his Ph.D. in Urdu Terminology in 1991 from the University Oriental College, University of the Punjab, Lahore. His major contributions include development of Research and Localization Style guides, Curricula, Glossaries and other standard tools, Urdu Code Plate and Keyboard, Urdu Informatics Linguistic Aspects, Localization and Transliteration for Computers, M.T. formula and Ghost Characters Theory. He is also known as Localization Guru of Pakistan. This is also highlighted in the Weekly "Technology Times ",Islamabad. He is a Curriculum Specialist for Urdu, Literacy and Urdu Informatics for UNESCO
UNESCO
The United Nations Educational, Scientific and Cultural Organization is a specialized agency of the United Nations...

, Islamabad, Pakistan and Curriculum Wing, Ministry of Education, and Higher Education Commission of Pakistan (HEC).

He also earned Certifications in Statistics
Statistics
Statistics is the study of the collection, organization, analysis, and interpretation of data. It deals with all aspects of this, including the planning of data collection in terms of the design of surveys and experiments....

, Journalism
Journalism
Journalism is the practice of investigation and reporting of events, issues and trends to a broad audience in a timely fashion. Though there are many variations of journalism, the ideal is to inform the intended audience. Along with covering organizations and institutions such as government and...

, Project Management
Project management
Project management is the discipline of planning, organizing, securing, and managing resources to achieve specific goals. A project is a temporary endeavor with a defined beginning and end , undertaken to meet unique goals and objectives, typically to bring about beneficial change or added value...

 and Research Methodology courses offered by the University of the Punjab, Institute of Education and Research, Lahore; Pakistan Planning and Management Institute (PPMI), Islamabad, University of Bradford
University of Bradford
The University of Bradford is a British university located in the city of Bradford, West Yorkshire, England. The University received its Royal Charter in 1966, making it the 40th University to be created in Britain, but its origins date back to the early 1800s...

 (United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

); COMSATS Institute of Information Technology
COMSATS Institute of Information Technology
COMSATS University of Science and Technology or CUST is a public sector university in Pakistan. It comes under the umbrella of Commission on Science and Technology for Sustainable Development in the South or COMSATS, an international inter-governmental organization.COMSATS Institute of...

, Islamabad, Pakistan; Project Management Institute
Project Management Institute
The Project Management Institute is a not-for-profit professional organization for the project management profession with the purpose of advancing project management.- Overview :...

 (PMI) (USA); and National University of Science and Technology
National University of Science and Technology
National University of Sciences and Technology, or NUST, is a public university that was founded by the government of Pakistan in 1981 to train members of the Pakistani Armed Forces after merging established military institutes and colleges....

 (NUST), Islamabad, Pakistan . He supervised a number of M.Phil, M.S., PhD. students on Urdu
Urdu
Urdu is a register of the Hindustani language that is identified with Muslims in South Asia. It belongs to the Indo-European family. Urdu is the national language and lingua franca of Pakistan. It is also widely spoken in some regions of India, where it is one of the 22 scheduled languages and an...

, Punjabi
Punjabi language
Punjabi is an Indo-Aryan language spoken by inhabitants of the historical Punjab region . For Sikhs, the Punjabi language stands as the official language in which all ceremonies take place. In Pakistan, Punjabi is the most widely spoken language...

, Iqbaliat, Linguistics, Translatology, Informatics
Informatics (academic field)
Informatics is the science of information, the practice of information processing, and the engineering of information systems. Informatics studies the structure, algorithms, behavior, and interactions of natural and artificial systems that store, process, access and communicate information...

, and Computer Science
Computer science
Computer science or computing science is the study of the theoretical foundations of information and computation and of practical techniques for their implementation and application in computer systems...

 projects/theses.

He was the first in-charge of Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...

 Local Language Program for Urdu Language. He was also Head of Bureau of Translations, Dictionaries& Terminologies at the National Language Authority
National Language Authority
The National Language Authority is an autonomous regulatory institution established in 1979 to support the advancement and promotion of Urdu which is the national language of Pakistan. Initially it was aimed at creating a synergy between national and provincial governments and institutions for...

,Pakistan.

His Project of Urdu Informatics revealed an Institute for Urdu Informatics, related with Urdu language research and development for its use on computers.
During his early career he was editor of different journals, e.g. "Kitab" ,"Maloomat" ,"Sayyarah Digest" ,"Urdu Nama" ,"Taleem-i-Musalsal" and "Akhbar-i-Urdu".

The President of Pakistan
President of Pakistan
The President of Pakistan is the head of state, as well as figurehead, of the Islamic Republic of Pakistan. Recently passed an XVIII Amendment , Pakistan has a parliamentary democratic system of government. According to the Constitution, the President is chosen by the Electoral College to serve a...

 conferred upon him the National Civil Award: "Tamgha-i-Imtiaz" on his contributions in the fields of Literature
Literature
Literature is the art of written works, and is not bound to published sources...

 and Urdu Informatics
Urdu Informatics
Urdu Informatics relates to the research and contributions in bringing the utilities and usage of Urdu to the modern information and communication technologies in education and business. National Language Authority in Pakistan has been at the forefront in introducing Urdu Informatics as a tool for...

, on 14th Aug. 2010 and decorated him on 23 March 2011. His Books "Iqbal ka Incyklopadia" and "Pakistani Urdu" received appreciations from various Presidents of Pakistan. He is deriving a hypothesis on Pakistani
Urdu
Urdu is a register of the Hindustani language that is identified with Muslims in South Asia. It belongs to the Indo-European family. Urdu is the national language and lingua franca of Pakistan. It is also widely spoken in some regions of India, where it is one of the 22 scheduled languages and an...

 as a language on e-world , a theory against Hindustani
Hindustani language
Hindi-Urdu is an Indo-Aryan language and the lingua franca of North India and Pakistan. It is also known as Hindustani , and historically, as Hindavi or Rekhta...

.He is the flag-career linguist of Language Planning, Development,and Policy for Urdu.

See also

  • Nastaʿlīq script
  • Urdu Informatics
    Urdu Informatics
    Urdu Informatics relates to the research and contributions in bringing the utilities and usage of Urdu to the modern information and communication technologies in education and business. National Language Authority in Pakistan has been at the forefront in introducing Urdu Informatics as a tool for...

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