Associated Northcliffe Digital
Encyclopedia
Associated Northcliffe Digital (AND) was the digital consumer division of Daily Mail and General Trust
Daily Mail and General Trust
Daily Mail and General Trust plc is a British media conglomerate, one of the largest in Europe. In the UK, it has interests in national and regional newspapers, television and radio. The company has extensive activities based outside the UK, through Northcliffe Media, DMG Radio Australia, DMG World...

 which operated the digital assets of Associated Newspapers
Associated Newspapers
Associated Newspapers is a large national newspaper publisher in the UK, which is a subsidiary of the Daily Mail and General Trust. The group was established in 1905 and is currently based at Northcliffe House in Kensington...

 and Northcliffe Newspapers Group from its formation in 2006 until it was announced that the division was to be folded back into Associated Newspapers
Associated Newspapers
Associated Newspapers is a large national newspaper publisher in the UK, which is a subsidiary of the Daily Mail and General Trust. The group was established in 1905 and is currently based at Northcliffe House in Kensington...

 on 9 July 2010 .

AND was formed in mid-2006 from Associated New Media, Associated New Ventures and Northcliffe Electronic Publishing. It published websites including jobsite, motors.co.uk, the Digital property group including Findaproperty
FindaProperty
FindaProperty.com is a commercial sales and lettings listings website for the UK consumer residential housing market. It has offices in London and Brighton and lists approximately 800,000 properties uploaded by estate agents for a monthly fee....

 & Primelocation
Primelocation
Founded in 2001 by a group of 200 UK estate agents, Primelocation is a UK property portal which lists upmarket properties in the UK and abroad...

, online dating aggregator Allegran (sold March 2010 ), Teletext Ltd, Mail Online
Mail Online
Mail Online is the name of the website of the Daily Mail, a newspaper in the United Kingdom. It contains almost all the stories from the Daily Mail and includes a large archive of main stories...

 for the Daily Mail
Daily Mail
The Daily Mail is a British daily middle-market tabloid newspaper owned by the Daily Mail and General Trust. First published in 1896 by Lord Northcliffe, it is the United Kingdom's second biggest-selling daily newspaper after The Sun. Its sister paper The Mail on Sunday was launched in 1982...

 and Mail on Sunday newspapers, Loot
Loot (magazine)
Loot is one of the United Kingdom's leading free classified advertising publishers, distributing its products via print, internet, interactive television and Wireless Application Protocol...

, and a variety of digital publications including This is Money, for Financial Mail on Sunday, business and financial news, and This is London. AND's digital travel businesses included Teletext Holidays, This is Travel, and Villarenters.com. In April 2009, Richard D. Titus
Richard D. Titus
Richard D. Titus, FRSA is an entrepreneur and film producer. He was born on March 23, 1968 in Anaheim to Richard G. Titus, an executive at defense contractor Rockwell International and later Boeing and Susan Titus Osborn, a conservative Christian author....

 was named as CEO and his departure was announced in July 2010 when the division was folded back into Associated Newspapers
Associated Newspapers
Associated Newspapers is a large national newspaper publisher in the UK, which is a subsidiary of the Daily Mail and General Trust. The group was established in 1905 and is currently based at Northcliffe House in Kensington...

.

Projects and Successes

On 1 July 2009, AND launched its hyperlocal project, LocalPeople. The pilot project across an initial 50 websites is led by AND and sees the creation of a series of community sites targeted at small towns and neighbourhoods. Each site offers a wealth of local information, such as news and local classifieds, but also allows local groups to be formed by residents who participate in discussion forums, publish their own stories and connect with people nearby.

Shortly after its formation in 2006, AND won the AOP's Online Publisher of the Year award. According to the Daily Mail and General Trust's preliminary annual results on 23 November 2006, AND generates annualized revenues of £90 million with a profit margin of approximately 20%. A comprehensive review of AND's strategy was presented to Lehman Brothers on 12 July 2006 and can be seen here(pdf).

In May 2007, AND's new product development division launched Lasting Tribute, an online memorials website which includes all the death and in memoriam notices published in its sister regional newspapers. Later that year, a series of white-label Lasting Tribute portals were rolled out enabling every Northcliffe-owned newspaper website to have its own version of the site. In October 2008, Lasting Tribute won the Gold awards for Digital Innovation and Niche Website of the Year at the Newspaper Society Advertising and Digital Media Awards. The AND team that devised, designed and created Lasting Tribute was named as Digital Team of the Year at the same event In the same month, Lasting Tribute also scooped two top accolades from the Data Publishers Association - Consumer Product Development of the Year and Consumer Outstanding Achievement Award.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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