Loot is one of the United Kingdom's leading free classified advertising publishers, distributing its products via print, internet, interactive television

Interactive television

Interactive television describes a number of techniques that allow viewers to interact with television content as they view it.- Definitions :...

 and Wireless Application Protocol

Wireless Application Protocol

Wireless Application Protocol is a technical standard for accessing information over a mobile wireless network.A WAP browser is a web browser for mobile devices such as mobile phones that uses the protocol.Before the introduction of WAP, mobile service providers had limited opportunities to offer...

 (WAP). Loot was founded in 1984 and launched its first publication, the London edition of Loot, in 1985.

The paper was launched as a means ‘to buy, sell or exchange absolutely anything', and published every Thursday containing only 16 pages of ads. At one point, Loot's free-ads publication was published in 20 editions per week across the UK with a weekly circulation of approximately 180,000 copies. As of April 2009, Loot is published thrice weekly in London and Manchester and weekly in Liverpool; two specialist papers, 'recruits' and 'jobs week' are also published weekly in the London area. Its website, Loot.com, generates approximately 24 million monthly page impressions and had 557,000 unique users, based on a March ABC audit.

In 2001, Loot was bought by DMGT from Scoot.com plc and became a division of Associated New Ventures. Featuring private and business advertisements in over 600 classifications. In 2010 it was bought by Printing Investments Ltd.

Loot previously owned the Irish classifieds listing magazine Buy&Sell

Buy&Sell

Buy & Sell is an Irish classifieds magazine, launched in 1990, which is published four times a week in the Republic of Ireland and once a week in Northern Ireland....

. Founded in 1990, Buy&Sell is published in Northern Ireland and the Republic of Ireland.