Art Meets Matter
Encyclopedia
Art Meets Matter is a design collective exploring the relationship between cultural iconography and objects and materials.

Created by Royal College of Art
Royal College of Art
The Royal College of Art is an art school located in London, United Kingdom. It is the world’s only wholly postgraduate university of art and design, offering the degrees of Master of Arts , Master of Philosophy and Doctor of Philosophy...

 graduate Tony Davis the company has explored iconic sources as diverse at the London Underground Diagram or Tube map
Tube map
The Tube map is a schematic transit map representing the lines and stations of London's rapid transit railway systems, namely the London Underground , the Docklands Light Railway and London Overground....

, London's A-Z Map and the original book cover designs of Penguin Paperbacks from the 1930s. They have also pioneered a philosophy of eco-friendly design and recycling.

One of their major design projects was to link the iconography and original design of the Penguin Books
Penguin Books
Penguin Books is a publisher founded in 1935 by Sir Allen Lane and V.K. Krishna Menon. Penguin revolutionised publishing in the 1930s through its high quality, inexpensive paperbacks, sold through Woolworths and other high street stores for sixpence. Penguin's success demonstrated that large...

 from the 1930s to prosaic objects like mug
Mug
A mug is a sturdily built type of cup often used for drinking hot beverages, such as coffee, tea, or hot chocolate. Mugs, by definition, have handles and often hold a larger amount of fluid than other types of cup. Usually a mug holds approximately 12 fluid ounces of liquid; double a tea cup...

s and deckchairs. Art Meets Matter explores the relationship between use and context. For example, they create a utilitarian object like a deckchair which visual references an original Penguin Book but is also relevant to the use of the object when reading
Reading (process)
Reading is a complex cognitive process of decoding symbols for the intention of constructing or deriving meaning . It is a means of language acquisition, of communication, and of sharing information and ideas...

.

They are also publisher of Bookchase, the book-based board game
Board game
A board game is a game which involves counters or pieces being moved on a pre-marked surface or "board", according to a set of rules. Games may be based on pure strategy, chance or a mixture of the two, and usually have a goal which a player aims to achieve...

.
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK