Aptech
Encyclopedia
Aptech Limited is a global retail and corporate training company with headquarters in Mumbai
Mumbai
Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...

, India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

. The company commenced its IT training business in 1986 and has trained over 5 million students.<

In 1993, Aptech became the first IT training organization in Asia to receive the ISO 9001 quality certification for Education Support Services. The company has grown and diversified into various education-related businesses and its stock is listed on the BSE
Bombay Stock Exchange
The Bombay Stock Exchange is a stock exchange located on Dalal Street, Mumbai and is the oldest stock exchange in Asia. The equity market capitalization of the companies listed on the BSE was 1.63 trillion as of December 2010, making it the 4th largest stock exchange in Asia and the 8th largest...

 and the NSE
National Stock Exchange of India
The National Stock Exchange is a stock exchange located at Mumbai, Maharashtra, India. It is the 9th largest stock exchange in the world by market capitalization and largest in India by daily turnover and number of trades, for both equities and derivative trading. NSE has a market capitalization...

.

It was also featured in the '2009 Global Top 20 IT Training organizations' list.

Corporate social responsibility

Aptech is associated with "Project Saraswati" for IT Literacy and "Project Srishti" for Multimedia Training. Under these two projects, Aptech provides free-of-cost training to underprivileged children at various Aptech and Arena centres.

Aptech’s N-Power Hardware & Networking training brand, meanwhile, conducts training for deaf children. Arena organizes Graphic Designing and Personality Development programs for underprivileged children.

Aptech Computer Education, the flagship brand of Aptech Ltd., has entered into an alliance with Middlesex University
Middlesex University
Middlesex University is a university in north London, England. It is located in the historic county boundaries of Middlesex from which it takes its name. It is one of the post-1992 universities and is a member of Million+ working group...

 to provide advance entry to students doing Aptech Certified Computer Professional (ACCP) course in the final year of B.Sc. (Honors) at their London, Dubai or Mauritius Campus.

Competitors

There are many online education organizations in India. Of those, Educomp Solutions, EdServ Softsystems Limited
EdServ Softsystems Limited
EdServ Softsystems Limited is one of the online education companies in India. Founded in 2001 by Mr. S. Giridharan, EdServ is world’s first 4th generation education company which makes use of technology to meet the education and employment needs of the people. Currently, it is having over 30 lakh...

, Everonn Education and NIIT are Aptech's main competitors.

Aptech's Re-branding Campaign - Unleash Your Potential

In April 2011, Aptech took the first step towards a new beginning by starting a brand new campaign called “Unleash Your Potential” (UYP) on http://unleashyourpotential.in . It made extensive use of Facebook & the UYP website to re-brand itself in the market, create awareness about the campaign & establish a new set of audience. The campaign started off with "Vote For a Change" - The new logo initiative, which was very successful with over 70% people on Facebook & website voting for it by playing a vital role in deciding the new logo of Aptech.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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