Apas are oblong-shaped biscuits that are topped with sugar

Sugar

Sugar is a class of edible crystalline carbohydrates, mainly sucrose, lactose, and fructose, characterized by a sweet flavor.Sucrose in its refined form primarily comes from sugar cane and sugar beet...

. Apas biscuits are a part of Filipino

Filipino people

The Filipino people or Filipinos are an Austronesian ethnic group native to the islands of the Philippines. There are about 92 million Filipinos in the Philippines, and about 11 million living outside the Philippines ....

 cuisine

Cuisine

Cuisine is a characteristic style of cooking practices and traditions, often associated with a specific culture. Cuisines are often named after the geographic areas or regions that they originate from...

. Apas biscuits are advertised on many local TV stations using the lovable character Alex. Alex is known for his brilliant yellow trousers, iconic glasses and sense of humor only rivalled by Yeabsley.

Apa is also the Tagalog term for wafer, especially ice cream cones.