Anything and Whatever
Encyclopedia
Anything and Whatever are the names of two soft drinks made and distributed in Singapore
, by the company Out Of The Box Pte Ltd.. The drinks are no longer available as OF Jan 2010.
, Cola with Lemon, Apple, Fizz Up, Cloudy Lemon and Root Beer
.
Whatever is non-carbonated and is made in six flavours as iced tea
: Ice Lemon Tea, Peach Tea, Jasmine Green Tea, White Grape Tea, Apple Tea and Chrysanthemum Tea
.
The drinks have a unique packaging concept such that every beverage has a generic design, with no way of telling what flavour is contained in the can. This prevents the consumers from being aware of the flavour of the purchased beverage until they drink it. (An observant drinker can, however, make an educated guess by looking at the ingredients specification on the side of the can.)
that designs and maintains these shelters.
Between the 10 and 21 May 2007, Anything & Whatever ran a 'teaser campaign' at 450 bus shelters in which empty Anything & Whatever cans were attached to the displays, framing the advertisements. The campaign, which was to have lasted a month, was cut short in the wake of widespread vandalism and concern that the many cans opened by passersby would become breeding grounds for Aedes mosquitoes
, carriers of dengue fever
.
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
, by the company Out Of The Box Pte Ltd.. The drinks are no longer available as OF Jan 2010.
Flavours
Anything is carbonated and is made in six flavours: ColaCola
Cola is a carbonated beverage that was typically flavored by the kola nut as well as vanilla and other flavorings, however, some colas are now flavored artificially. It became popular worldwide after druggist John Pemberton invented Coca-Cola in 1886...
, Cola with Lemon, Apple, Fizz Up, Cloudy Lemon and Root Beer
Root beer
Root beer is a carbonated, sweetened beverage, originally made using the root of a sassafras plant as the primary flavor. Root beer, popularized in North America, comes in two forms: alcoholic and soft drink. The historical root beer was analogous to small beer in that the process provided a drink...
.
Whatever is non-carbonated and is made in six flavours as iced tea
Iced tea
Iced tea is a form of cold tea, often served in a glass with ice. It may or may not be sweetened. Iced tea is also a popular packaged drink. It can be mixed with flavored syrup, with common flavors including lemon, peach, raspberry, lime, passion fruit, and cherry...
: Ice Lemon Tea, Peach Tea, Jasmine Green Tea, White Grape Tea, Apple Tea and Chrysanthemum Tea
Chrysanthemum tea
Chrysanthemum tea is a flower-based tisane made from chrysanthemum flowers of the species Chrysanthemum morifolium or Chrysanthemum indicum, which are most popular in East Asia...
.
The drinks have a unique packaging concept such that every beverage has a generic design, with no way of telling what flavour is contained in the can. This prevents the consumers from being aware of the flavour of the purchased beverage until they drink it. (An observant drinker can, however, make an educated guess by looking at the ingredients specification on the side of the can.)
Advertising
The drinks were marketed by Out of the Box Pte Ltd, a previously golf-focused media company. Advertising was done at bus-stops and taxi-stands by the Singapore branch of Clear ChannelClear channel
A clear-channel station is an AM band Radio station in North America that has the highest protection from interference from other stations, particularly concerning night-time skywave propagation. Usually known as class A stations since 1982, they are occasionally still referred to by their former...
that designs and maintains these shelters.
Between the 10 and 21 May 2007, Anything & Whatever ran a 'teaser campaign' at 450 bus shelters in which empty Anything & Whatever cans were attached to the displays, framing the advertisements. The campaign, which was to have lasted a month, was cut short in the wake of widespread vandalism and concern that the many cans opened by passersby would become breeding grounds for Aedes mosquitoes
Aedes
Aedes is a genus of mosquito originally found in tropical and subtropical zones, but now found on all continents excluding Antarctica. Some species have been spread by human activity. Aedes albopictus, a most invasive species was recently spread to the New World, including the U.S., by the used...
, carriers of dengue fever
Dengue fever
Dengue fever , also known as breakbone fever, is an infectious tropical disease caused by the dengue virus. Symptoms include fever, headache, muscle and joint pains, and a characteristic skin rash that is similar to measles...
.