Anuthin Wongsunkakon
Encyclopedia
Anuthin Wongsunkakon is a Bangkok-based type designer and one of the founding partners of Cadson Demak, the first ever Thai communication design firm with typographic solution. He began studying graphic design at Rangsit University during the time when the Thai design industry made its shift from pre-computer to computer based design. After completing his bachelor degree he continued his studies in New York at Pratt Institute
, choosing it for the city it’s in rather than for its prestigiousness or distinction.
Anuthin and two of his close friends found Cadson Demak in 2002 with the initial aim to produce simple, stylish, and affordable design products, however, they eventually steered the company to communication and type design, which are their main services from then on.
Much of his work deals with print, logotype, and lettering, but he is best known for his contribution to Thai typography and for reintroducing custom font design service to the local business industry. Anuthin had provided fonts for many leading companies including Advance Info Service, Creative Technology
, Men’s Health
(Thai Edition), Arena
(Thai Edition), and Wallpaper* (Thai Edition), which he collaborated with Christian Schwartz
to design Amplitude THAI™. One of his more frequent collaborator is Ekaluck Peanpanawate, who worked closely under his direction on numerous projects such as dtac™, Nokia Sans THAI™, CAT™, and Tesco Lotus (TL Family™). Aside from his custom-made ones, his Thai and Latin typefaces has been used by various enterprises, most notably in local and international magazines such as Blue, Wired
, and Snowboarding. Some of them appear on book covers, consumer products, and record sleeves e.g. Matchbox 20, Five for Fighting
, etc. Additionally, his typefaces have been employed in identities for multinational companies such as Choice Hotel Group. His work has also been published and recognized by Type Directors Club
New York.
Besides being a designer, Anuthin is known as a writer and design educator. He frequently write for several influential Thai magazines including Wallpaper* (Thai Edition) and art4d. In education, he first started his teaching career at Rangsit University
, and later Bangkok University
and Chulalongkorn University
. Most of the articles from his controversy book on graphic design education in Thailand, Note The Norm, along with his various essays can be viewed at anuthin.org, a graphic design and typographic design archive weblog he found in 1999.
In 2010, his company organized BITS (Bangkok International Typographic Symposium), the first international typographic conference to be held in Southeast Asia. And the year after that, they officially established their partnership with Linotype.
Thai typefaces designed by Anuthin Wongsunkakon include:
Pratt Institute
Pratt Institute is a private art college in New York City located in Brooklyn, New York, with satellite campuses in Manhattan and Utica. Pratt is one of the leading undergraduate art schools in the United States and offers programs in Architecture, Graphic Design, History of Art and Design,...
, choosing it for the city it’s in rather than for its prestigiousness or distinction.
Anuthin and two of his close friends found Cadson Demak in 2002 with the initial aim to produce simple, stylish, and affordable design products, however, they eventually steered the company to communication and type design, which are their main services from then on.
Much of his work deals with print, logotype, and lettering, but he is best known for his contribution to Thai typography and for reintroducing custom font design service to the local business industry. Anuthin had provided fonts for many leading companies including Advance Info Service, Creative Technology
Creative Technology
Creative Technology Ltd. is a Singapore-based global company headquartered in Jurong East, Singapore. The principal activities of the company and its subsidiaries consist of the design, manufacture and distribution of digitized sound and video boards, computers and related multimedia, and personal...
, Men’s Health
Men's Health (magazine)
Men's Health , published by Rodale Inc. in Emmaus, Pennsylvania, United States, is the world’s largest men’s magazine brand, with 44 editions around the world. It is also the best-selling men's magazine on U.S. newsstands. It covers fitness, nutrition, sexuality, lifestyle and other aspects of...
(Thai Edition), Arena
Arena (magazine)
Arena was a British monthly men's magazine. The magazine was created in 1986 by Nick Logan, who had started The Face in 1980, to focus on trends in fashion and entertainment. British graphic designer Neville Brody, who had designed The Face, designed Arena's launch appearance.The magazine featured...
(Thai Edition), and Wallpaper* (Thai Edition), which he collaborated with Christian Schwartz
Christian Schwartz
Christian Schwartz is an American type designer. He has been awarded the German Design Award and the Prix Charles Peignot.-Life :...
to design Amplitude THAI™. One of his more frequent collaborator is Ekaluck Peanpanawate, who worked closely under his direction on numerous projects such as dtac™, Nokia Sans THAI™, CAT™, and Tesco Lotus (TL Family™). Aside from his custom-made ones, his Thai and Latin typefaces has been used by various enterprises, most notably in local and international magazines such as Blue, Wired
Wired (magazine)
Wired is a full-color monthly American magazine and on-line periodical, published since January 1993, that reports on how new and developing technology affects culture, the economy, and politics...
, and Snowboarding. Some of them appear on book covers, consumer products, and record sleeves e.g. Matchbox 20, Five for Fighting
Five for Fighting
Five for Fighting is the stage name of American singer-songwriter John Ondrasik. He is best known for his piano-based rock, such as the Top 40 songs "Superman " , "100 Years" , and "The Riddle" .-Early years:...
, etc. Additionally, his typefaces have been employed in identities for multinational companies such as Choice Hotel Group. His work has also been published and recognized by Type Directors Club
Type Directors Club
The Type Directors Club is an international organization for those devoted to excellence in typography in all its forms. Created in 1946, the organization’s mission is to raise the standards of typography and related fields within the graphic arts. The TDC supports research and education, and...
New York.
Besides being a designer, Anuthin is known as a writer and design educator. He frequently write for several influential Thai magazines including Wallpaper* (Thai Edition) and art4d. In education, he first started his teaching career at Rangsit University
Rangsit University
Rangsit University is a private institution of higher education with the primary aim of creating graduates in the area of study meeting the requirements of national development by focusing mainly on science , technology, design and management including independent professions which are requisites...
, and later Bangkok University
Bangkok University
Bangkok University is the oldest and largest private university in Thailand, established 1962. Located in the central business district of Bangkok, the university expanded its operation to Rangsit campus in Pathumthani province to accommodate its rapid growth....
and Chulalongkorn University
Chulalongkorn University
Chulalongkorn University is the oldest university in Thailand and is the country's highest ranked university. It now has nineteen faculties and institutes. Regarded as the best and most selective university in Thailand, it consistently attracts top students from around the country...
. Most of the articles from his controversy book on graphic design education in Thailand, Note The Norm, along with his various essays can be viewed at anuthin.org, a graphic design and typographic design archive weblog he found in 1999.
In 2010, his company organized BITS (Bangkok International Typographic Symposium), the first international typographic conference to be held in Southeast Asia. And the year after that, they officially established their partnership with Linotype.
Typefaces
Latin typefaces designed by Anuthin Wongsunkakon include:- Aspirin, 1999
- Metamorphosis, 1999
- Son Gothic, 1999
- Reform Set, 2001 (with Italic version by Chrstian Schwartz)
- Hydrous Set, 2002
- Aspirin Advance, 2005
- Do Gothic, 2006
- Penn Station, 2006
- Automate, 2008
- Carbon, 2008
- Bangkokean, 2009
- Carbon Plus, 2009
- Option Sans, 2009
- Amino, 2010
- Enzyme, 2010
Thai typefaces designed by Anuthin Wongsunkakon include:
- SMB Advance, 2000
- WongJonPidd, 2000
- Anuparp, 2004
- Amplitude THAI, 2005 (with Chrstian Schwartz)
- Ut Sa Ha Gumm, 2005
- dtac, 2007 (with Ekaluck Peanpanawate)
- TL Family, 2007 (with Ekaluck Peanpanawate)
- CAT, 2008
- Federbräu Sans, 2008
- Anuparp Thai, 2009 (for Linotype)
- Chang Sans, 2009
- DinDan, 2009
- Manop Mai, 2009
- Sukhumvit, 2009
- Ut Sa Ha Gumm Thai, 2009 (for Linotype)
- Blend, 2010 (with Supakit Chalermlarp)
- CPAC, 2010
- Kod, 2010
- Nakorn, 2010 (with Nirut Krusuansombat)
- Nokia THAI, 2010
- S&P, 2010 (with Supakit Chalermlarp)