Ann Taylor (retail chain)
Encyclopedia
ANN INC. is an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 group of specialty apparel retail
Retail
Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...

 chain store
Chain store
Chain stores are retail outlets that share a brand and central management, and usually have standardized business methods and practices. These characteristics also apply to chain restaurants and some service-oriented chain businesses. In retail, dining and many service categories, chain businesses...

s for women, headquartered in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

, (7 Times Square Tower, New York, NY 10036). The stores offer classic styled suits, separates, dresses, shoes and accessories. The brand is marketed under four divisions, Ann Taylor, LOFT, Ann Taylor Factory and LOFT Outlet.

History

Richard Liebeskind, the founder of Ann Taylor, opened his first store in 1954. The first Ann Taylor store (Store 0001) was opened two years later in New Haven, Connecticut
New Haven, Connecticut
New Haven is the second-largest city in Connecticut and the sixth-largest in New England. According to the 2010 Census, New Haven's population increased by 5.0% between 2000 and 2010, a rate higher than that of the State of Connecticut, and higher than that of the state's five largest cities, and...

. "Ann Taylor" was the name of a best-selling dress at the founder's father's store. Both the best-selling dress and the name "Ann Taylor" were given by the father to his son, Richard Liebeskind , for good luck. Liebeskind decided to go with the name Ann Taylor because "Ann" was considered a very New England name, and "Taylor" evoked the image of tailored clothing. The name supposedly created the ideal identity of classic women's apparel.

As of the end of fiscal 2008, Ann Taylor had 935 stores consisting of 320 Ann Taylor stores, 510 LOFT stores, 91 Ann Taylor Factory stores, and 14 LOFT Outlet stores. Total revenue was $2.4 billion, of which $1.09 billion came from the company's Ann Taylor Loft division, $689 million from Ann Taylor, and $417 million from Ann Taylor Factory Store.

Divisions

Ann Taylor, is a chain of clothing stores for women. Ann Taylor stores compete in the "better" category, with clothing targeted at more mid to plus size affluent career women. Ann Taylor was founded in 1954.

LOFT, originally Ann Taylor LOFT, was established in 1996 as an extension of the original Ann Taylor brand, offers more relaxed fashions for work and home, in the "upper moderate" priced category. The selection provided at Loft initially was a more casual replica to that of the regular Ann Taylor, however has developed into its own brand, and now carries a unique style to cater to a new and younger crowd.

Ann Taylor Factory, offers reduced prices, as well as Ann Taylor Factory merchandise. The company is now moving away from Ann Taylor Factory clearance stores and are changing their stores to carry Ann Taylor Factory merchandise.

Ann Taylor LOFT Outlet, offers a LOFT-based Outlet environment, similar to the current Ann Taylor Factory stores, with unique LOFT Outlet merchandise mirrored from popular and best-selling LOFT product. There are currently 36 LOFT Outlet stores throughout the U.S.

Special Collections

Ann Taylor Celebrations, was launched in August 2005, it is a signature collection featuring dresses, wraps, sashes, shoes, and bags. Each piece in the Collection is dyed to match. The Collection can be worn for occasions from wedding parties to black tie and special events. In 2009 this line is continued online only.

Ann Taylor Collections, was launched 2007 and consists of luxury apparel, accessories, and shoes made using Italian made fabrics and yarns. The craftsmanship is of an elevated value and the price point is higher than other pieces.

Ann Taylor Beauty, consisting of fragrance and bath and body products, that were to be available in all Ann Taylor stores beginning late 2007 or early 2008. The Possibilities fragrance was released in November 2007. The body care line consists of body mist, lotion, and body wash, and comes in 6 scents. The scents are Sugar Vanilla Orchid Bloom, Almond Vanilla Warm Fig, Peach Honey Sheer Musk, Orange Nectar Honeysuckle, Silver Tea citrus Flower, and Creamy Blackberry Sandal Wood.

LOFT Maternity was released in Summer 2007 under the motto "Because you have a lot to expect." While at first the LOFT Maternity line included only mid-range sizes, it expanded to include all LOFT sizes (00-18) in Fall 2007. As of Summer 2010, LOFT Maternity operates exclusively online, using the tag line, "Clothes so stylish and comfortable you'll wish you could wear them for more than nine months."

Flagship stores

Ann Taylor has two flagship locations:
  • Store 0362 - 645 Madison Avenue
    Madison Avenue (Manhattan)
    Madison Avenue is a north-south avenue in the borough of Manhattan in New York City, United States, that carries northbound one-way traffic. It runs from Madison Square to the Madison Avenue Bridge at 138th Street. In doing so, it passes through Midtown, the Upper East Side , Spanish Harlem, and...

     in New York City
    New York City
    New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

  • Store 0547 - 600 North Michigan Avenue
    Michigan Avenue (Chicago)
    Michigan Avenue is a major north-south street in Chicago which runs at 100 east south of the Chicago River and at 132 East north of the river from 12628 south to 950 north in the Chicago street address system...

     in Chicago, Illinois on the Magnificent Mile
    Magnificent Mile
    The Magnificent Mile, sometimes referred to as The Mag Mile, is a neighborhood in Chicago, Illinois, that runs along a portion of Michigan Avenue extending from the Chicago River to Oak Street in the Near North Side community area. The district is located adjacent to downtown; it is also one block...



The Company also has a LOFT flagship store:
  • Store 1614 - 1459 Broadway at Times Square
    Times Square
    Times Square is a major commercial intersection in the borough of Manhattan in New York City, at the junction of Broadway and Seventh Avenue and stretching from West 42nd to West 47th Streets...

     in New York City
    New York City
    New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...


External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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