Animahenasyon is the annual animation festival and competition held in the Philippines

Philippines

The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...

 that began in 2007. Sponsored by the Animation Council of the Philippines, Inc.

Animation Council of the Philippines, Inc.

The Animation Council of the Philippines, Inc. is a non-profit and non-stock organization in the Philippines that specializes in 2D and 3D animation...

 (ACPI), the festival features the animated works of veteran and novice Filipino animators. Apart from the competition, the festival holds classes, seminars, workshops, and exhibits related to the animation profession. It has the aim of harvesting the talent and creativity of Filipino cartoonists and animators. It is considered as an annual celebration of the animation industry in the Philippines.

Etymology

The name "Animahenasyon" is the product after combining the Filipino-language words for "animation

Animation

Animation is the rapid display of a sequence of images of 2-D or 3-D artwork or model positions in order to create an illusion of movement. The effect is an optical illusion of motion due to the phenomenon of persistence of vision, and can be created and demonstrated in several ways...

" and "imagination

Imagination

Imagination, also called the faculty of imagining, is the ability of forming mental images, sensations and concepts, in a moment when they are not perceived through sight, hearing or other senses...

", namely animasyon and imahenasyon (also spelled as imahinasyon) respectively. In English, the wordplay

Wordplay

Wordplay is a musician/actor, of mixed British and Black African descent. Gaining worldwide exposure as an actor in 1998 through the Austrian Obscuro Gothic science fiction film "Dandy dust" directed by Hans Schierl...

 would result to "animagination". The message of the term Animahenasyon indicated the goal of the Animation Council of the Philippines, Inc. to portray the image of the Philippines as a "nation of animators" internationally.

Purpose

In general, the aim of the Animahenasyon as a flagship project of the Animation Council of the Philippines, Inc. is for the Philippine animation festival to serve as a venue for Filipino animators in showcasing their ideas, and to be able to meet established animators in the industry and become inspired by them. Another goal is to create a larger window of exposure of and awareness about the Filipino animation industry, including the industry’s contribution to the international entertainment field. Animahenasyon taps on locally produced animation materials and content that can be promoted and marketed both within the Philippines and internationally.
In an effort to build an audience, awareness and development of original contents, ACPI organizes its flagship project Animahenasyon with the following additional objectives: to encourage potential animators to explore the opportunities available in the industry; to provide a location for exchanging ideas and possible business opportunities among animators, producers, and supporters of the industry; and to hold forums that will discuss and set the direction for the development of the industry.

Composition

The major parts of the Animahenasyon is the granting of the Lifetime Achievement Award and the Outstanding Emerging Artist in Animation Award. The screening of animated works for both amateur and professional divisions included different running time categories, namely the 1 to 5 minutes run, the 6 to 20 minutes run, the 21 to 60 minutes run, and finally the 60 minutes run – also known as full-animated feature. Other categories included the presentation of music videos, title sequences, public information, demonstration reels, and television series. For the exhibitions, the categories are full-length animation, special citation, and the presentation of past Animahenasyon winners.

Calendar of events

The chosen venue for Animahenasyon in 2011 is the City of Naga in Camarines Sur

Camarines Sur

Camarines Sur is a province of the Philippines located in the Bicol Region in Luzon. Its capital is Pili and the province borders Camarines Norte and Quezon to the north, and Albay to the south...

, Philippines. Scheduled to be held from 23 to 26 November 2011, it will be hosted and copresented by the Ateneo de Naga University

Ateneo de Naga University

The Ateneo de Naga University is a private university run by the Society of Jesus in Naga City in the province of Camarines Sur, Philippines. It was established in 1940.-Academic philosophy:...

, one of the first educational institutions in the Philippines to offer an undergraduate course majoring in digital illustration and animation. The presentation of Animahenasyon in Naga City

Naga City

The City of Naga is a first class independent component city in the Philippines...

 is the first time that the animation festival will be held outside the vicinity of Metro Manila

Metro Manila

Metropolitan Manila , the National Capital Region , or simply Metro Manila, is the metropolitan region encompassing the City of Manila and its surrounding areas in the Philippines...

.

Lifetime achievement awardees

In 2007, the Lifetime Achievement award was given to Filipino cartoonist, Larry Alcala

Larry Alcala

Lauro Zarate Alcala , also known as Larry Alcala, was a well-known editorial cartoonist and illustrator in the Philippines.He was born on August 18, 1926 to Ernesto Alcala and Elpidia Zarate in Daraga, Albay...

. For the Animation 2011, the Lifetime Achievement award is for Roxlee

Roxlee

Roque Federizon Lee, a.k.a. ROXLEE is a Filipino animator, filmmaker, cartoonist, painter, rock star, and many considered as the God Father of the Filipino young filmmakers. The man who created “Cesar Asar” together with his brother Mon Lee. Rox is also the older brother of Romeo Lee, a fellow...

, a cartoonist and filmmaker from Naga City.