Amma Cheppindi
Encyclopedia
Amma Cheppindi is a 2006 Tollywood drama
Drama
Drama is the specific mode of fiction represented in performance. The term comes from a Greek word meaning "action" , which is derived from "to do","to act" . The enactment of drama in theatre, performed by actors on a stage before an audience, presupposes collaborative modes of production and a...

 film
Feature film
In the film industry, a feature film is a film production made for initial distribution in theaters and being the main attraction of the screening, rather than a short film screened before it; a full length movie...

 written, screenplay
Screenplay
A screenplay or script is a written work that is made especially for a film or television program. Screenplays can be original works or adaptations from existing pieces of writing. In them, the movement, actions, expression, and dialogues of the characters are also narrated...

, dialogues and direction by Gangaraju Gunnam
Gangaraju Gunnam
Gangaraju Gunnam is a Tollywood Director and Producer, who made creative films like Aithe, Anukokunda Oka Roju and Amma Cheppindi.He established his own production banner Just Yellow.-Personal life:...

. Sharwanand, Shriya Reddy and Suhasini
Suhasini Mani Ratnam
Suhasini Maniratnam is an Indian actress. She made her film debut in 1980 with the Tamil film Nenjathai Killathe for which she won the Best Actress award. Suhasini has won a National Film Award for Best Actress for Sindhu Bhairavi in 1986...

 play important roles. Nagendra Babu
Nagendra Babu
Nagendra Babu Konidela is a Telugu film actor and producer. He acts mainly in supporting character roles and villain roles, though he has also played the hero in some films. He recently acted in 143, Anji, Shock , Sri Ramadasu , Chandamama and Orange...

, Pawan Malhotra, Tanikella Bharani
Tanikella Bharani
Tanikella Bharani is a critically acclaimed, multi-faceted actor from Tollywood and a writer. He is a playwrighter, a dialogue writer, screen writer, poet, magazine editor, an actor and a director...

, Suman
Suman (actor)
Suman is a South Indian Telugu film actor. He played action hero and romantic hero in Telugu, Tamil and Malayalam films during the 1980s. After a long while away from cinema, he returned to acting in Tamil films in 2007, starring in S. Shankar's Sivaji: The Boss with Rajinikanth. He has also...

 and L. B. Sriram played the supporting cast. While M. M. Keeravani provided the background score for the film, cinematography
Cinematography
Cinematography is the making of lighting and camera choices when recording photographic images for cinema. It is closely related to the art of still photography...

 was by Gunnam's son, Sandeep and editing
Film editing
Film editing is part of the creative post-production process of filmmaking. It involves the selection and combining of shots into sequences, and ultimately creating a finished motion picture. It is an art of storytelling...

 by Mohan Rama Rao.

The film's story revolves around Bose (Sharwanand), a mentally under-developed youngster. His family includes his father, who is a scientist in a rocket center, his mother (Suhasini), who dotes on him and his academically bright brother. Bose is considered to be dumb in the residential township and he is looked down upon. When Inter-Services Intelligence
Inter-Services Intelligence
The Directorate for Inter-Services Intelligence , is Pakistan's premier intelligence agency, responsible for providing critical national security intelligence assessment to the Government of Pakistan...

 plans to bomb the rocket center during a prominent event, Bose helps the township and the country with his heroic deed as his token of appreciation to his doting mother.

Pre-production

Gunnam's
Gangaraju Gunnam
Gangaraju Gunnam is a Tollywood Director and Producer, who made creative films like Aithe, Anukokunda Oka Roju and Amma Cheppindi.He established his own production banner Just Yellow.-Personal life:...

 previous films Little Soldiers
Little Soldiers
Little Soldiers is a Telugu children's movie released in February 1996, produced and directed by Gangaraju Gunnam, which won many awards , including Andhra Pradesh state government Nandi award. The film has some good children songs penned by Sirivennela Sitaramasastri and scored by K...

(1996), Aithe (2003) and Anukokunda Oka Roju
Anukokunda Oka Roju
Anukokunda Oka Roju is a critically acclaimed and successful Telugu film released on 30 June 2005 and was directed by Chandra Sekhar Yeleti. This film stars Charmme Kaur, Jagapati Babu, and Shashank. The movie was a critical success. This film is a heroine-oriented suspense film...

(2005) could not garner much at the box-office. In an interview, he said that he "could not connect with larger section of audiences." However, he expressed optimism that the viewership has increased for his last two movies. While he produced the last two, his last directorial venture was Little Soldiers back in the nineties. This hiatus, according to him, was neither optional nor intentional but, it was either due to lack of funds or lack of offers to direct films. It was only after his friend who began a production house, Just Yellow Productions, he ventured into production.

For Amma Cheppindi, the short story Flowers for Algernon
Flowers for Algernon
Flowers for Algernon is a science fiction short story and subsequent novel written by Daniel Keyes. The short story, written in 1958 and first published in the April 1959 issue of The Magazine of Fantasy & Science Fiction, won the Hugo Award for Best Short Story in 1960...

that Gunnam read a long time ago, provided him with the necessary ideas. However, he said that the film's final screenplay is not similar to that story. The script for the film was written six years before filmmaking
Filmmaking
Filmmaking is the process of making a film, from an initial story, idea, or commission, through scriptwriting, casting, shooting, directing, editing, and screening the finished product before an audience that may result in a theatrical release or television program...

, even before his last two production ventures were conceptualized. Despite this, the script remained the same.

Casting

Urmila Gunnam, the director's wife and producer for the film was responsible for selecting the cast for the film.

The Gunnams noticed Sharwanand in Vennela
Vennela
Vennela is a 2005 Telugu film written and directed by Deva Katta, starring Raja and Parvati Melton as well as Sharwanand and Ravi Varma.-Audience, setting, and budget:...

(2005) and called him to discuss about this project. After a screen test, he was selected for the role of Bose. After Sharwanand was selected after a long and futile search, director Gunnam said that he could not imagine any one else performing that role.

About Suhasini
Suhasini Mani Ratnam
Suhasini Maniratnam is an Indian actress. She made her film debut in 1980 with the Tamil film Nenjathai Killathe for which she won the Best Actress award. Suhasini has won a National Film Award for Best Actress for Sindhu Bhairavi in 1986...

, who plays the mother of the protagonist, Gunnam was initially hesitant about her being too young and slim to play a mother's role. However, he appreciated her performance and termed it as one of the most natural ones seen in recent times. Gunnam said that Sriya Reddy performance was one of the rarest seen by a Telugu actress in a while.

Reviews

Reviews were generally positive. One review said that Sharwanand "should feel lucky to get this role in the beginning of his career that has given him scope to come up with an award winning performance." Though the review wrote well about the music, dialogues, story and depiction of emotional scenes, the editing, screenplay and direction was hoped to have been better. Another review said that though the pace of the film was slow in the beginning, the performance by the cast and the technical departments was good.
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