Allied Master Chemists of Australia Limited (Amcal) was founded by Major General C. H. Simpson on 13 July 1937, starting a movement that was to greatly influence pharmacy in Australia. The founding group consisted of 11 pharmacists who saw the value in joining together to maximise buying so as to offer competitive prices and better product ranges to their customers.

The launch of Amcal to consumers was included personal letters to each household, window posters, a giveaway of a tablet of soap and a brochure entitled "Why this is an Amcal Pharmacy".

New Zealand

In New Zealand

New Zealand

New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...

, Amcal is a pharmacy franchise

Chain store

Chain stores are retail outlets that share a brand and central management, and usually have standardized business methods and practices. These characteristics also apply to chain restaurants and some service-oriented chain businesses. In retail, dining and many service categories, chain businesses...

. Amcal's marketing

Marketing

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

 is managed by the owner of Amcal New Zealand, Pharmacybrands

Pharmacybrands

PharmacyBrands Ltd is a pharmacy retail group in New Zealand with around 215 PBL branded pharmacies. The group is majority owned by Australian Pharmaceutical Industries , with pharmacist shareholders also owning some of the company....

, a division of Australian Pharmaceutical Industries.

External links

• Australian Amcal website
• New Zealand Amcal website