Amadesa
Encyclopedia
Amadesa is a privately owned web optimization company based in Evanston, IL, with an office in in Ramat-Gan, Israel. Their SaaS products help websites test and optimize their content in an effort to raise conversion rates. Amadesa works with customers in the U.S., U.K., Canada and Israel.
Multivariate testing: Runs tests with multiple variations.
Behavioral Targeting: Serves content to website users based on their onsite behavior.
Segmentation: Enables companies to choose which traffic sees which content on their site. Also known as content targeting
Email Content Optimization Module: A/B testing for hero images in emails.
, Pfizer, STOPzilla
and others
software for websites, which has a list of pros and cons. Customers may opt-out of Amadesa’s platform through their privacy page - http://www.amadesa.com/privacy-policy.
History
The company was founded in 2005. In 2008, Amadesa received Series A funding from Carmel Ventures . At first, Amadesa provided a full service platform focusing on optimizing the checkout process for customers. As of 2008, they started offering a SaaS platform that offers optimization tools that can be used anywhere on a user’s website. In 2010, Amadesa was named a finalist for the Red Herring 100 North American Award .Products
A/B testing: Runs simple split tests or A/B/…n optionsMultivariate testing: Runs tests with multiple variations.
Behavioral Targeting: Serves content to website users based on their onsite behavior.
Segmentation: Enables companies to choose which traffic sees which content on their site. Also known as content targeting
Email Content Optimization Module: A/B testing for hero images in emails.
Customers
Amadesa’s optimization tools have been used by Petco, General Mills, Progressive, NutriSystem, AOL, 2CO, Shoebuy.com, BettyCrocker, Diapers.comDiapers.com
Diapers.com, founded in 2005 by Marc Lore and Vinit Bharara in Montclair, NJ, is the largest online specialty retailer for baby products. Initially founded as 1-800 Diapers, the company set out delivering consumables, such as diapers, wipes, and formula, to parents with free 1-2 day shipping and a...
, Pfizer, STOPzilla
Stopzilla
STOPzilla is an anti-spyware computer program for Microsoft Windows that detects and removes adware and spyware threats on personal computers. It features on-demand scanning and real-time protection....
and others
Criticisms
Amadesa is a provider of personalizationPersonalization
Personalization involves using technology to accommodate the differences between individuals. Once confined mainly to the Web, it is increasingly becoming a factor in education, health care Personalization involves using technology to accommodate the differences between individuals. Once confined...
software for websites, which has a list of pros and cons. Customers may opt-out of Amadesa’s platform through their privacy page - http://www.amadesa.com/privacy-policy.