Diapers.com
Encyclopedia
Diapers.com, founded in 2005 by Marc Lore and Vinit Bharara in Montclair, NJ
, is the largest online specialty retailer for baby products. Initially founded as 1-800 Diapers, the company set out delivering consumables, such as diaper
s, wipes, and formula, to parents with free 1-2 day shipping and a focus on customer service
. In late 2008, Diapers.com expanded its selection into far-reaching baby categories, including clothes, car seats
, stroller
s, and toy
s. Today, Diapers.com is the largest pure play retailer online for everything baby.
Diapers.com was ranked #35 overall, #1 for Retail, #3 in NY-NJ-PA, and #5 Top Indian Run Companies by INC Magazine
in 2009.
In 2010, Diapers.com was ranked #2 by STELLAService for outstanding customer service.
Sister site Soap.com was started in July 2010; BeautyBar.com in October 2010; Wag.com in July 2011; Yoyo.com in September 2011. Amazon.com
acquired Quidsi, Inc., which operates Diapers.com and Soap.com for $550 million on November 8, 2010. It will continue to operate independently.
Montclair, New Jersey
-Demographics:As of the census of 2000, there were 38,977 people, 15,020 households, and 9,687 families residing in the township. The population density was 6,183.6 people per square mile . There were 15,531 housing units at an average density of 2,464.0 per square mile...
, is the largest online specialty retailer for baby products. Initially founded as 1-800 Diapers, the company set out delivering consumables, such as diaper
Diaper
A nappy or a diaper is a kind of pant that allows one to defecate or urinate on oneself discreetly. When diapers become soiled, they require changing; this process is often performed by a second person such as a parent or caregiver...
s, wipes, and formula, to parents with free 1-2 day shipping and a focus on customer service
Customer service
Customer service is the provision of service to customers before, during and after a purchase.According to Turban et al. , “Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer...
. In late 2008, Diapers.com expanded its selection into far-reaching baby categories, including clothes, car seats
Child safety seat
Child safety seats are seats designed specifically to protect children from injury or death during collisions. Automobile manufacturers may integrate child safety seats directly into their vehicle's design...
, stroller
Stroller
Stroller may refer to:*A form of baby transport*Stroller , men's daytime semiformal wear*Stroller , showjumping champion...
s, and toy
Toy
A toy is any object that can be used for play. Toys are associated commonly with children and pets. Playing with toys is often thought to be an enjoyable means of training the young for life in human society. Different materials are used to make toys enjoyable and cuddly to both young and old...
s. Today, Diapers.com is the largest pure play retailer online for everything baby.
Diapers.com was ranked #35 overall, #1 for Retail, #3 in NY-NJ-PA, and #5 Top Indian Run Companies by INC Magazine
Inc. (magazine)
Inc. magazine, founded in 1979 and based in New York City, is a monthly publication focused on growing companies. The magazine publishes an annual list of the 500 fastest-growing private companies in the U.S., the "Inc...
in 2009.
In 2010, Diapers.com was ranked #2 by STELLAService for outstanding customer service.
Sister site Soap.com was started in July 2010; BeautyBar.com in October 2010; Wag.com in July 2011; Yoyo.com in September 2011. Amazon.com
Amazon.com
Amazon.com, Inc. is a multinational electronic commerce company headquartered in Seattle, Washington, United States. It is the world's largest online retailer. Amazon has separate websites for the following countries: United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and...
acquired Quidsi, Inc., which operates Diapers.com and Soap.com for $550 million on November 8, 2010. It will continue to operate independently.