Alsamarketing
Encyclopedia
Alsamarketing is a Marketing Automation
software provider located in Montreal, Quebec. The company was founded in 2010 by Alexandre Sagala and JF Buist. The company offers an online marketing platform
that allows small and medium businesses to manage, automate and measure their online marketing campaigns. Alsamarketing is AppExchange certified and integrates with salesforce.com
and SugarCRM
.
activities such as landing pages, forms and email marketing campaigns. Alsamarketing automates the execution of marketing campaign, the lead qualification process and the assignment of lead to sales. Information can also be shared in a compatible customer relationship management
(CRM) system. Website visitors are identified and tracked with web analytics. The product also contains reporting functionality to measure key marketing metrics such as return on investment
(ROI) and cost per lead
(CPL).
Marketing Automation
The name given to software platforms designed for marketing departments and organizations to automate repetitive tasks is Marketing Automation. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then...
software provider located in Montreal, Quebec. The company was founded in 2010 by Alexandre Sagala and JF Buist. The company offers an online marketing platform
Online marketing platform
Online marketing platform is an integrated web-based platform that combines the benefits of a business directory, local search engine, search engine optimisation tool, customer relationship management package and content management system .The Online Marketing now has grown to global scale but...
that allows small and medium businesses to manage, automate and measure their online marketing campaigns. Alsamarketing is AppExchange certified and integrates with salesforce.com
Salesforce.com
Salesforce.com is an enterprise cloud computing company headquartered in San Francisco that distributes business software on a subscription basis. Salesforce.com hosts the applications off-site...
and SugarCRM
SugarCRM
SugarCRM is a software company based in Cupertino, California. They produce the web application Sugar, also known as SugarCRM, which is a customer relationship management system that is available in both open source and Commercial open source applications.Sugar's functionality includes sales-force...
.
Products
Alsamarketing is an online product used by marketers to manage, automate and measure their online marketing campaigns. The product consists of various modules to create, manage, measure and activate lead generationLead generation
Lead generation, or lead gen is a marketing tool used, particularly in internet marketing, to generate consumer interest or inquiry into products or services of a business. Leads can be generated for a variety of purposes - list building, e-newsletter list acquisition or for winning customers....
activities such as landing pages, forms and email marketing campaigns. Alsamarketing automates the execution of marketing campaign, the lead qualification process and the assignment of lead to sales. Information can also be shared in a compatible customer relationship management
Customer relationship management
Customer relationship management is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing,...
(CRM) system. Website visitors are identified and tracked with web analytics. The product also contains reporting functionality to measure key marketing metrics such as return on investment
Return on investment
Return on investment is one way of considering profits in relation to capital invested. Return on assets , return on net assets , return on capital and return on invested capital are similar measures with variations on how “investment” is defined.Marketing not only influences net profits but also...
(ROI) and cost per lead
Cost per Lead
Cost Per Lead or CPL is an online advertising pricing model, where the advertiser pays for an explicit sign-up from an interested consumer interested in the advertiser offer....
(CPL).
Features
Alsamarketing published feature list includes:- Marketing AutomationMarketing AutomationThe name given to software platforms designed for marketing departments and organizations to automate repetitive tasks is Marketing Automation. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then...
- Demand GenerationDemand generationDemand Generation is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services. Commonly used in business to business, business to government, or longer business to consumer sales cycles, demand generation involves multiple areas of marketing...
- Lead scoringLead scoringLead scoring is a method of assigning points to each prospect you come across. Points are assigned based on specific criteria you set—those attributes you've identified as being most often associated with serious prospective customers...
- Lead managementLead managementLead Management is a term used in general business practice to describe methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing techniques. Lead management facilitates a business's connection between its outgoing...
- Email Marketing
- Lead generationLead generationLead generation, or lead gen is a marketing tool used, particularly in internet marketing, to generate consumer interest or inquiry into products or services of a business. Leads can be generated for a variety of purposes - list building, e-newsletter list acquisition or for winning customers....
- Lead Nurturing
- Lead Segmentation
- Website Visitor Tracking
- Web Form Mapping and Data Capture