Online marketing platform (OMP) is an integrated web-based

World Wide Web

The World Wide Web is a system of interlinked hypertext documents accessed via the Internet...

 platform that combines the benefits of a business directory

Yellow Pages

Yellow Pages refers to a telephone directory of businesses, organized by category, rather than alphabetically by business name and in which advertising is sold. As the name suggests, such directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings...

, local search

Local search

Local search may refer to:* Local search , a method for problem solving in optimization* Local search , web searching for web sites relevant to a given place...

 engine, search engine optimisation

Search engine optimization

Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results...

 (SEO) tool, customer relationship management

Customer relationship management

Customer relationship management is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing,...

 (CRM) package and content management system

Content management system

A content management system is a system providing a collection of procedures used to manage work flow in a collaborative environment. These procedures can be manual or computer-based...

(CMS).
The Online Marketing now has grown to global scale but lately, it has reversed the growth to local level. It's called local online marketing platform where the strategy is not to amass huge chunk of market but by spreading into small local groups and catering to the market locally.