Alberto-Culver
Encyclopedia
Alberto-Culver is an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 corporation
Corporation
A corporation is created under the laws of a state as a separate legal entity that has privileges and liabilities that are distinct from those of its members. There are many different forms of corporations, most of which are used to conduct business. Early corporations were established by charter...

 with international sales whose principal business is manufacturing hair and skin beauty care products under such brands as Alberto VO5, Andrew Collinge, St. Ives (skin care products), TRESemmé
TRESemmé
TRESemmé is a brand of haircare products first manufactured by Godefroy Manufacturing Company in St. Louis, Missouri starting in 1947.  The brand name is a word play and reference to Edna L...

, FDS, Consort, and Nexxus
Nexxus
NeXXus is an American salon hair care company dually founded in 1979 by American haircare entrepreneur Jheri Redding, founder of three other companies, and son Stephen. The company's name derived from the word "nexus" which means "bond" or "connecting"....

. It is a manufacturer in the multicultural beauty care market with such brands as Soft & Beautiful, Just For Me, Motions, and TCB. It also makes popular household items such as Sugar Twin, Mrs. Dash
Mrs. Dash
Mrs. Dash is a brand name of seasoning marketed by the American company Alberto-Culver. The best known varieties of Mrs. Dash are granulated mixtures of dried herbs and spices which are sold in small plastic shaker bottles....

, Static Guard, Molly McButter and Baker's Joy.

The company was purchased and founded in 1955 by Leonard H. Lavin
Leonard H. Lavin
Leonard H. Lavin is an American businessman, racehorse owner/breeder and philanthropist who in 1955 founded the Alberto-Culver Company. He serves as chairman emeritus of the company and is a director of the international manufacturer/distributor of personal care and household/grocery products...

 who was an entrepreneur and manufacturer's representative for various other companies. The newly created company was then moved to Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...

 and a hundred other products were dropped and the company focused on Alberto VO5 shampoo and hairdressing. In 1958, Alberto VO5 Hairdressing became the number one brand in its category and it still holds that position today. Lavin and his wife Bernice guided the company's growth until 1994 when they turned it over to a second family generation. Lavin remains a director of today's Alberto-Culver and his daughter Carol Lavin Bernick is the company's executive chairman.

In 2006 the company sought to sell its salon distribution business, which includes Sally Beauty Supply
Sally Beauty Supply
Sally Beauty Holdings, Inc. is an international speciality retailer and distributor of professional beauty supplies with revenues of more than $2.6 billion annually....

 stores and Beauty Systems Group, to Regis Corporation
Regis Corporation
Regis Corporation is the largest hair salon chain in the world, with over 11,000 salons , it is ranked 712 on the Fortune 1000...

. It later terminated the agreement and on November 10, 2006, shareholders voted to spin off Sally Beauty.

The company's 2007 sales were reported at $US1.54 billion.

In October 2008, Alberto Culver announced it had closed the transaction to acquire the worldwide rights and trademarks to the Noxzema
Noxzema
Noxzema is a skin cleanser marketed by Alberto-Culver. Alberto-Culver bought the rights to the brand in 2008 from Procter & Gamble and now owns and operates the line of skin-care products...

 skin care brand from Procter & Gamble
Procter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....

, which includes the existing business in the United States, Canada and parts of Latin America. Procter & Gamble will continue to operate its existing Noxzema shave care, antiperspirant/deodorant, body wash and body soap business in portions of Western Europe.

The UK head office is in Leatherhead, Unilever House and used to be in Chineham
Chineham
Chineham is a civil parish in the Basingstoke and Deane district of Hampshire, England. It lies about northeast of central Basingstoke, just north of the A33 road between Basingstoke and Reading.-Demography:...

, Basingstoke, and the company has a manufacturing plant in Swansea, Wales, where all UK products are produced and also those for some European countries.

The company was bought by the Anglo-Dutch consumer goods company Unilever
Unilever
Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....

on September 27, 2010 for $US3.7 billion.

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