Alan Goodman
Encyclopedia
Alan Goodman has played a key role in creating and launching many media brands since 1981, first in cable television and now for the internet and other platforms.
He began his career as part of the team that built MTV
, and with his partner at the time, Fred Seibert
, Goodman developed and popularized the world-famous MTV logo. He also produced the channel’s animated IDs and often the music that played behind them, forming the look and sound of the network. Later, the team re-launched Nickelodeon
and turned it into the home base for kids, laying the foundation that has made it the #1 Network For Kids for more than eleven straight years. They also served as the company’s advertising agency for nine years, and during that time, launched VH-1 and created and launched Nick-at-Nite.
Goodman’s relationship with MTV Networks
, the parent company of both MTV
and Nickelodeon
, continues to this day. In just the past two years he consulted with the Nicktoons Network
; Neopets
(a recently-acquired internet community site); Noggin (the commercial-free service of Nickelodeon); Spike TV
(MTV’s network for men); and the company’s movie division. He was at the core of a development team that created four new broadband networks for the company; and consulted on two brands for demos beyond MTV’s traditional targets. He continues to work closely with the company’s top executives on assignments affecting overall image, on-air promotion, feature films, daypart programming, and consumer product development. Increasingly he is devoting his time to the area where content creation, promotion, and distribution blur – taking the brands into the world of social networking.
Outside of MTV, Goodman has worked with a major cable MSO to launch a new pay-per-view and broadband network; advised independent production companies; and works with an internet start-up company.
Earlier, Goodman consulted, created marketing campaigns, or developed identity programs for such companies as Virgin
, The Movie Channel
, Showtime, A&E
, TBS, Fox
, VH1
, HBO, Headline News, Comedy Central
, UPN
, and others.
Goodman is also an independent producer, and consults with BBC America
.
He began his career as part of the team that built MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....
, and with his partner at the time, Fred Seibert
Fred Seibert
Frederick "Fred" Seibert is a television and film producer and entertainment entrepreneur who owns Frederator Studios, and who has held leading positions with MTV Networks, Hanna-Barbera, and Next New Networks; he owns Frederator Studios...
, Goodman developed and popularized the world-famous MTV logo. He also produced the channel’s animated IDs and often the music that played behind them, forming the look and sound of the network. Later, the team re-launched Nickelodeon
Nickelodeon (TV channel)
Nickelodeon, often simply called Nick and originally named Pinwheel, is an American children's channel owned by MTV Networks, a subsidiary of Viacom International. The channel is primarily aimed at children ages 7–17, with the exception of their weekday morning program block aimed at preschoolers...
and turned it into the home base for kids, laying the foundation that has made it the #1 Network For Kids for more than eleven straight years. They also served as the company’s advertising agency for nine years, and during that time, launched VH-1 and created and launched Nick-at-Nite.
Goodman’s relationship with MTV Networks
MTV Networks
MTV Networks is a division of media conglomerate Viacom that oversees the operations of many television channels and Internet brands, including the original MTV channel in the United States...
, the parent company of both MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....
and Nickelodeon
Nickelodeon (TV channel)
Nickelodeon, often simply called Nick and originally named Pinwheel, is an American children's channel owned by MTV Networks, a subsidiary of Viacom International. The channel is primarily aimed at children ages 7–17, with the exception of their weekday morning program block aimed at preschoolers...
, continues to this day. In just the past two years he consulted with the Nicktoons Network
NickToons Network
Nicktoons is an American digital cable and satellite television network owned by Viacom. It is a sister service of the Nickelodeon cable channel...
; Neopets
Neopets
Neopets is a virtual pet website that was launched by Adam Powell and Donna Williams on November 15, 1999. Two years after the web site was launched, Adam Powell and Donna Williams sold a majority share to a consortium of investors led by Doug Dohring. On June 20, 2005, Viacom bought Neopets, Inc...
(a recently-acquired internet community site); Noggin (the commercial-free service of Nickelodeon); Spike TV
Spike TV
Spike is an American cable television channel. It launched on March 7, 1983 as The Nashville Network , a joint venture of WSM, Inc...
(MTV’s network for men); and the company’s movie division. He was at the core of a development team that created four new broadband networks for the company; and consulted on two brands for demos beyond MTV’s traditional targets. He continues to work closely with the company’s top executives on assignments affecting overall image, on-air promotion, feature films, daypart programming, and consumer product development. Increasingly he is devoting his time to the area where content creation, promotion, and distribution blur – taking the brands into the world of social networking.
Outside of MTV, Goodman has worked with a major cable MSO to launch a new pay-per-view and broadband network; advised independent production companies; and works with an internet start-up company.
Earlier, Goodman consulted, created marketing campaigns, or developed identity programs for such companies as Virgin
Virgin Group
Virgin Group Limited is a British branded venture capital conglomerate organisation founded by business tycoon Richard Branson. The core business areas are travel, entertainment and lifestyle. Virgin Group's date of incorporation is listed as 1989 by Companies House, who class it as a holding...
, The Movie Channel
The Movie Channel
The Movie Channel is an American premium channel owned by Showtime Networks, Inc., a subsidiary of CBS Corporation, which shows mostly movies, as well as special behind-the-scenes features, softcore adult erotica and movie trivia....
, Showtime, A&E
A&E Network
The A&E Network is a United States-based cable and satellite television network with headquarters in New York City and offices in Atlanta, Chicago, Detroit, London, Los Angeles and Stamford. A&E also airs in Canada and Latin America. Initially named the Arts & Entertainment Network, A&E launched...
, TBS, Fox
Fox Broadcasting Company
Fox Broadcasting Company, commonly referred to as Fox Network or simply Fox , is an American commercial broadcasting television network owned by Fox Entertainment Group, part of Rupert Murdoch's News Corporation. Launched on October 9, 1986, Fox was the highest-rated broadcast network in the...
, VH1
VH1
VH1 or Vh1 is an American cable television network based in New York City. Launched on January 1, 1985 in the old space of Turner Broadcasting's short-lived Cable Music Channel, the original purpose of the channel was to build on the success of MTV by playing music videos, but targeting a slightly...
, HBO, Headline News, Comedy Central
Comedy Central
Comedy Central is an American cable television and satellite television channel that carries comedy programming, both original and syndicated....
, UPN
UPN
United Paramount Network was a television network that was broadcast in over 200 markets in the United States from 1995 to 2006. UPN was originally owned by Viacom/Paramount and Chris-Craft Industries, the former of which, through the Paramount Television Group, produced most of the network's...
, and others.
Goodman is also an independent producer, and consults with BBC America
BBC America
BBC America is an American television network, owned and operated by BBC Worldwide, and available on both cable and satellite.-History:The channel launched on March 29, 1998, broadcasting comedy, drama and lifestyle programs from BBC Television and other British television broadcasters like ITV and...
.