Aflacts
Encyclopedia
Aflacts is an advertising slogan
created by Aflac
and Kaplan Thaler
and introduced in April 2009 to broaden awareness about the specific benefits of the insurance products the company offers. The campaign, "Get the Aflacts," came about as the company's Aflac Duck campaign had built widespread recognition for the brand. The goal of the campaign is to connect prospective customers, who were familiar with the brand, with how Aflac products could actually help during times of financial hardship as the result of unexpected medical events.
In conjunction with the campaign, Aflac created new policies—and revised existing policies—to expand availability to more businesses, individuals, and prospective policyholders of different age groups. According to Aflac, senior vice president and chief marketing officer Jeff Charney, "We are making room for more people under our wing."
To help define the main advantages of Aflac policies, the initial set of "Aflacts" included statements such as:
Advertising slogan
Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. A strapline is a British term used as a secondary sentence attached to a brand name...
created by Aflac
Aflac
Aflac Incorporated is the largest provider of supplemental insurance in the United States, founded in 1955 and based in Columbus, Georgia. In the United States, Aflac underwrites a wide range of insurance policies, but is perhaps more known for its payroll deduction insurance coverage, which pays...
and Kaplan Thaler
Kaplan Thaler Group
Founded in 1997 , The Kaplan Thaler Group is an integrated marketing and advertising agency based in New York City. Its capabilities include: digital marketing, such as web development, social media, mobile, and online advertising; direct response, television, print, radio, out of home, and...
and introduced in April 2009 to broaden awareness about the specific benefits of the insurance products the company offers. The campaign, "Get the Aflacts," came about as the company's Aflac Duck campaign had built widespread recognition for the brand. The goal of the campaign is to connect prospective customers, who were familiar with the brand, with how Aflac products could actually help during times of financial hardship as the result of unexpected medical events.
In conjunction with the campaign, Aflac created new policies—and revised existing policies—to expand availability to more businesses, individuals, and prospective policyholders of different age groups. According to Aflac, senior vice president and chief marketing officer Jeff Charney, "We are making room for more people under our wing."
Campaign
An article in The New York Times said the Aflacts campaign gave the Aflac Duck "a more prominent role," designed to "help potential customers learn the [...] facts about policies and other products."To help define the main advantages of Aflac policies, the initial set of "Aflacts" included statements such as:
- "Aflac is different from health insurance; it's insurance for daily living. Major medical pays for doctors, hospitals and prescriptions. Aflac is insurance for daily living. It pays cash benefits directly to you, unless otherwise assigned, to help with daily expenses due to an illness or accident.
- "Aflac belongs to you, not your company. When you have an Aflac policy, it's yours. You own it. Even if you change jobs or retire, you can take your Aflac policy with you with no increase in premiums."