Advertising education
Encyclopedia
Advertising
Education has been taught around the world for over 100 years. Originating at New York University with the course "Advertising", the subject is now offered through certificate, bachelors, masters, and doctorate programs in over 150 academic institutions.
Along with advertising's role in higher education, professional advertising associations such as American Advertising Federation
, American Association of Advertising Agencies
(AAAA)provide a variety of educational programs to students and working professionals. Academic and research based organizations, such as the American Academy of Advertising and the Advertising Education Foundation work to research advertising, its functions and its future, as well as provide a variety of educational resources to students.
An emerging platform for advertising education is the student-run advertising agency
, an education-based marketing partnership between a for-profit company and a student group or classroom. This method of teaching advertising fuses academic theories with practical applications.
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
Education has been taught around the world for over 100 years. Originating at New York University with the course "Advertising", the subject is now offered through certificate, bachelors, masters, and doctorate programs in over 150 academic institutions.
Along with advertising's role in higher education, professional advertising associations such as American Advertising Federation
American Advertising Federation
The American Advertising Federation , headquartered in Washington, D.C., is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the United States...
, American Association of Advertising Agencies
American Association of Advertising Agencies
The 4A's is an American advertising agency trade association.Founded in 1917, their website states that 4A's membership "produces approximately 80 percent of the total advertising volume placed by agencies nationwide." The association issues annual awards for the best agencies, in different...
(AAAA)provide a variety of educational programs to students and working professionals. Academic and research based organizations, such as the American Academy of Advertising and the Advertising Education Foundation work to research advertising, its functions and its future, as well as provide a variety of educational resources to students.
An emerging platform for advertising education is the student-run advertising agency
Student-run advertising agency
A student-run advertising agency acts like a real advertising agency, but is owned and operated by students. Usually operating as a student club in a university, the student-run agency provides advertising services to various organizations such as school departments, small businesses, and large...
, an education-based marketing partnership between a for-profit company and a student group or classroom. This method of teaching advertising fuses academic theories with practical applications.