Advertainment
Encyclopedia
Advertainment is a portmanteau of the words advertising
and entertainment
.
It was first used in 1999 by Patrizia Musso, an Italian professor of brand communication.
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
and entertainment
Entertainment
Entertainment consists of any activity which provides a diversion or permits people to amuse themselves in their leisure time. Entertainment is generally passive, such as watching opera or a movie. Active forms of amusement, such as sports, are more often considered to be recreation...
.
It was first used in 1999 by Patrizia Musso, an Italian professor of brand communication.