Adio
Encyclopedia
Adio Footwear is a skateboarding
footwear and clothing company, founded by skater Chris Miller in 1999. It was later acquired by K2, based in Carlsbad, California
. K2 was acquired by the Jarden
Corporation in 2007.
Its name is pronounced "audio" or "ad-e-o". In its early years the company sponsored the Adio Footwear professional skateboarding
and snowboarding
team. Team members as of 2004 included Shaun White
, Jeremy Wray, Tony Hawk, Ed Selego, Danny Montoya, Bam Margera, Brian Sumner, Kenny Anderson, Alex Chalmers and Steve Nesser.
Industry veteran Jim Stroesser was named President of Adio in December, 2009. He moved the world headquarters from Vista, California
to Solana Beach, California
in January, 2010.
In November 2010, Adio Footwear announced the disbanding of their skateboard team and moved their office to New York City
.
The company released the "Going Forward" video series produced by Mike Metcalf featuring athletes Joey Brezenski, Jordan Hoffart, Ronnie Creager, Chris Troy, Anthony Schultz, Nick Tucker, Luis "Moose" De Los Reyes, Aldrin Garcia and Elliot Sloan. In 2010 Adio released a new technology series of shoes featuring the SST (Specific Skate Technology) technology designed by industry veteran Marty Shadoan.
A major part of the company's success has been the endorsement of pop-punk bands such as Blink-182
.
As of 2011, they have dropped their team riders.
Skateboarding
Skateboarding is an action sport which involves riding and performing tricks using a skateboard.Skateboarding can be a recreational activity, an art form, a job, or a method of transportation. Skateboarding has been shaped and influenced by many skateboarders throughout the years. A 2002 report...
footwear and clothing company, founded by skater Chris Miller in 1999. It was later acquired by K2, based in Carlsbad, California
Carlsbad, California
-2010:The 2010 United States Census reported that Carlsbad had a population of 105,328. The population density was 2,693.1 people per square mile . The racial makeup of Carlsbad was 87,205 White, 1,379 African American, 514 Native American, 7,460 Asian, 198 Pacific Islander, 4,189 from other...
. K2 was acquired by the Jarden
Jarden
Jarden Corporation, is an America conglomerate of many well-known consumer product brands in the areas of kitchen electronics, kitchen cookware, kitchen tools, gaming, arts & crafts, home storage, and clothing. In 2006, it was ranked #585 on the Fortune 1000...
Corporation in 2007.
Its name is pronounced "audio" or "ad-e-o". In its early years the company sponsored the Adio Footwear professional skateboarding
Skateboard
A skateboard is typically a specially designed plywood board combined with a polyurethane coating used for making smoother slides and stronger durability, used primarily for the activity of skateboarding. The first skateboards to reach public notice came out of the surfing craze of the early 1960s,...
and snowboarding
Snowboard
Snowboards are boards, usually with a width the length of one's foot, with the ability to glide on snow. Snowboards are differentiated from monoskis by the stance of the user...
team. Team members as of 2004 included Shaun White
Shaun White
Shaun Roger White is an American professional snowboarder and skateboarder. He is a two-time Olympic gold medalist. He rides regular stance, twelve and negative three degrees on his board.-Early life:Shaun White is an Irish American...
, Jeremy Wray, Tony Hawk, Ed Selego, Danny Montoya, Bam Margera, Brian Sumner, Kenny Anderson, Alex Chalmers and Steve Nesser.
Industry veteran Jim Stroesser was named President of Adio in December, 2009. He moved the world headquarters from Vista, California
Vista, California
Vista is a city in north San Diego County, California. It was incorporated January 28, 1963 and became a charter city on June 13, 2007. Located just seven miles inland from the Pacific Ocean in northern San Diego County, the City of Vista has a Mediterranean climate...
to Solana Beach, California
Solana Beach, California
Solana Beach is a city in San Diego County, California. The population was 12,867 at the 2010 census.-Geography:Solana Beach is located at ....
in January, 2010.
In November 2010, Adio Footwear announced the disbanding of their skateboard team and moved their office to New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
.
The company released the "Going Forward" video series produced by Mike Metcalf featuring athletes Joey Brezenski, Jordan Hoffart, Ronnie Creager, Chris Troy, Anthony Schultz, Nick Tucker, Luis "Moose" De Los Reyes, Aldrin Garcia and Elliot Sloan. In 2010 Adio released a new technology series of shoes featuring the SST (Specific Skate Technology) technology designed by industry veteran Marty Shadoan.
A major part of the company's success has been the endorsement of pop-punk bands such as Blink-182
Blink-182
Blink-182 is an American rock band consisting of vocalist and bass guitarist Mark Hoppus, vocalist and guitarist Tom DeLonge, and drummer Travis Barker. They have sold over 27 million albums worldwide since forming in Poway, California in 1992...
.
As of 2011, they have dropped their team riders.