Accountancy Age
Encyclopedia
Accountancy Age is a trade magazine
Trade journal
A trade magazine, also called a professional magazine, is a magazine published with the intention of target marketing to a specific industry or type of trade. The collective term for this area of publishing is the trade press....

 for accountant
Accountant
An accountant is a practitioner of accountancy or accounting , which is the measurement, disclosure or provision of assurance about financial information that helps managers, investors, tax authorities and others make decisions about allocating resources.The Big Four auditors are the largest...

s and financial staff in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

. After running from 1969 to 2011 with a circulation of over 60,000 in print, it changed with effect from May 2011 to an online-only publication
Electronic publishing
Electronic publishing or ePublishing includes the digital publication of e-books and electronic articles, and the development of digital libraries and catalogues. Electronic publishing has become common in scientific publishing where it has been argued that peer-reviewed scientific journals are in...

.

History

Accountancy Age was first published on 5 December 1969, by Michael Heseltine
Michael Heseltine
Michael Ray Dibdin Heseltine, Baron Heseltine, CH, PC is a British businessman, Conservative politician and patron of the Tory Reform Group. He was a Member of Parliament from 1966 to 2001 and was a prominent figure in the governments of Margaret Thatcher and John Major...

's company Haymarket Publishing. Haymarket later sold Accountancy Age and Computing magazine
Computing (magazine)
Computing is a weekly newspaper/magazine published by Incisive Media for IT managers and professionals in the United Kingdom., Computings circulation was verified by BPA Worldwide as 115,431.-History:...

 to become the mainstay journals of VNU Business Publications Ltd, which formed in 1980. The parent company, Dutch media group VNU
VNU
Nielsen is a global marketing and advertising research company headquartered in Lower Manhattan, New York City. Nielsen is active in over 100 countries, and employs some 32,000 people worldwide...

, was acquired by a group of private equity firms in 2006, and renamed as The Nielsen Company. They then sold the business publications division to venture capital group 3i
3i
3i Group plc is a multinational private equity and venture capital company headquartered in London, United Kingdom. It has offices in 13 countries across Asia, Europe and the Americas and had total assets under management of £12.7 billion as at 31 March 2011...

, which in February 2007 sold the UK company to its current owner, Incisive Media
Incisive Media
Incisive Media is a publisher of business media. It is based in London, United Kingdom, with offices in New York, Hong Kong, Singapore and Beijing.-History and management:...

.

Incisive announced in April 2011 that the last print edition would be dated 21 April 2011.

Awards

From 1995 to 2010 the magazine organised and hosted The Accountancy Age Awards for accountancy firms, individuals, teams, initiatives and software packages. In 2011 these were succeeded by the British Accountancy Awards, hosted by Accountancy Age in partnership with ACCA
Association of Chartered Certified Accountants
Founded in 1904, the Association of Chartered Certified Accountants is the global body for professional accountants offering the Chartered Certified Accountant qualification . it is one of the largest and fastest-growing global accountancy bodies with 147,000 members and 424,000 students in 170...

.

The magazine has itself won various awards including
a top 500 UK "Business Superbrand" in 2007 and the 2008 Award for "Editorial Team of the Year" from the Association of Online Publishers. Liam Saunders' weekly cartoon "Colin" won the Workworld Media Award for "Cartoonist of the Year" in 2003.

Readership

The magazine's target audience is British qualified accountants
British qualified accountants
British qualified accountants are full voting members of United Kingdom professional bodies that evaluate individual experience and test competencies for accountants....

, to whom it is sent on request without charge. It claims 65,000 readers in this group, up a little from the 62,000 stated in the first issue. The AOP's editorial award case study refers to "senior figures at big four firms and in government swearing by the team’s newswires, live blogs, and multimedia industry coverage", and the magazine claims that it is considered the "independent voice of the profession".

Products

Accountancy Age also offers professional services including web-based tools for software selection and financial analysis
Financial analysis
Financial analysis refers to an assessment of the viability, stability and profitability of a business, sub-business or project....

.
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