Absolute Taste
Encyclopedia
Absolute Taste, is a British catering company based in London, it is part of the McLaren Group
. Lyndy Redding is its managing director. It's a business with a £10m annual turnover and projects with Gordon Ramsay Holdings (GRH)
, McLaren Group
and fleets of private jets. It also runs three cafés and caters for countless private parties..
and Lyndy Redding. Lyndy just graduated from Tante Marie
with a diploma and hired a computer to produce a 3 page business proposal to Ron Dennis to start a catering company. Ron Dennis owns a 55% interest. Initially centred around providing the finest hospitality for the VIP guests of the Team McLaren around the world, and for the employees at the McLaren headquarters, the company has quickly become leaders in their field with a world-wide reputation for excellent food, chic styling, exciting party design and professional staff.
Absolute Taste provided the catering for David Beckham
and Victoria Beckham
's 2006 FIFA World Cup
send-off party, based on Gordon Ramsay
's menu.
Absolute Taste also catered for Nelson Mandela
’s 90th Birthday party and Chelsea FC footballer John Terry
's wedding.
In 2003, Absolute Taste Inflight was formed. It is a 24-hour, 365-day operation catering for private jets. It began at the suggestion of some McLaren employees and was vetted for a year on a shareholder's own plane. Six vans now deliver pre-prepared gourmet meals to airports all over the South of England.
2008 marks the beginning of the second decade of Absolute Taste, when it announced a partnership with Gordon Ramsay Holdings
. Gordon Ramsay by Absolute Taste, an entirely bespoke service which sees Absolute Taste working with Gordon and his team to produce the food of his restaurants for outside events. Gordon and Lyndy had met previously at Aubergine, Ramsay's restaurant, when a pastry chef had left the clear paper on Lyndy's chocolate fondant and Ramsay apologized to Lyndy. They met again at a F1 event when Gordon Ramsay was McLaren's guest.
Design Centre. DetoxRetox at Harvey Nichols
. There is also the Apron Café at TAG Farnborough Airport.
McLaren Group
The McLaren Group, based at the McLaren Technology Centre in Woking, Surrey, England, is a group of companies created by Ron Dennis, described by the International Herald Tribune as "a small conglomerate"...
. Lyndy Redding is its managing director. It's a business with a £10m annual turnover and projects with Gordon Ramsay Holdings (GRH)
Gordon Ramsay
Gordon James Ramsay, OBE is a Scottish chef, television personality and restaurateur. He has been awarded 13 Michelin stars....
, McLaren Group
McLaren Group
The McLaren Group, based at the McLaren Technology Centre in Woking, Surrey, England, is a group of companies created by Ron Dennis, described by the International Herald Tribune as "a small conglomerate"...
and fleets of private jets. It also runs three cafés and caters for countless private parties..
History
Absolute Taste was formed in 1997 by Ron DennisRon Dennis
Ronald "Ron" Dennis CBE is the executive chairman of McLaren Automotive and McLaren Group, and is also a significant shareholder in both companies...
and Lyndy Redding. Lyndy just graduated from Tante Marie
Tante Marie
Tante Marie School of Cookery is a cookery school in Woking, Surrey, England. It is the United Kingdom's oldest independent cookery school, established in 1954 by the cookery writer Iris Syrett. It was the first school in the UK to offer a Cordon Bleu Diploma, which continues to be the backbone of...
with a diploma and hired a computer to produce a 3 page business proposal to Ron Dennis to start a catering company. Ron Dennis owns a 55% interest. Initially centred around providing the finest hospitality for the VIP guests of the Team McLaren around the world, and for the employees at the McLaren headquarters, the company has quickly become leaders in their field with a world-wide reputation for excellent food, chic styling, exciting party design and professional staff.
Absolute Taste provided the catering for David Beckham
David
David was the second king of the united Kingdom of Israel according to the Hebrew Bible and, according to the Gospels of Matthew and Luke, an ancestor of Jesus Christ through both Saint Joseph and Mary...
and Victoria Beckham
Victoria Beckham
Victoria Caroline Beckham is an English singer-songwriter, dancer, model, actress, fashion designer and businesswoman. In the late 1990s, Beckham rose to fame with the all-female pop group Spice Girls and was dubbed Posh Spice by the July 1996 issue of the British pop music magazine Top of the Pops...
's 2006 FIFA World Cup
2006 FIFA World Cup
The 2006 FIFA World Cup was the 18th FIFA World Cup, the quadrennial international football world championship tournament. It was held from 9 June to 9 July 2006 in Germany, which won the right to host the event in July 2000. Teams representing 198 national football associations from all six...
send-off party, based on Gordon Ramsay
Gordon Ramsay
Gordon James Ramsay, OBE is a Scottish chef, television personality and restaurateur. He has been awarded 13 Michelin stars....
's menu.
Absolute Taste also catered for Nelson Mandela
Nelson Mandela
Nelson Rolihlahla Mandela served as President of South Africa from 1994 to 1999, and was the first South African president to be elected in a fully representative democratic election. Before his presidency, Mandela was an anti-apartheid activist, and the leader of Umkhonto we Sizwe, the armed wing...
’s 90th Birthday party and Chelsea FC footballer John Terry
John Terry
John George Terry is an English professional footballer. Terry plays in a centre back position and is the captain of Chelsea in the Premier League...
's wedding.
In 2003, Absolute Taste Inflight was formed. It is a 24-hour, 365-day operation catering for private jets. It began at the suggestion of some McLaren employees and was vetted for a year on a shareholder's own plane. Six vans now deliver pre-prepared gourmet meals to airports all over the South of England.
2008 marks the beginning of the second decade of Absolute Taste, when it announced a partnership with Gordon Ramsay Holdings
Gordon Ramsay
Gordon James Ramsay, OBE is a Scottish chef, television personality and restaurateur. He has been awarded 13 Michelin stars....
. Gordon Ramsay by Absolute Taste, an entirely bespoke service which sees Absolute Taste working with Gordon and his team to produce the food of his restaurants for outside events. Gordon and Lyndy had met previously at Aubergine, Ramsay's restaurant, when a pastry chef had left the clear paper on Lyndy's chocolate fondant and Ramsay apologized to Lyndy. They met again at a F1 event when Gordon Ramsay was McLaren's guest.
Cafés
Absolute Taste operates 3 cafés. The Design Café and Dome Café are situated in Chelsea HarbourChelsea Harbour
Chelsea Harbour is a mixed-use development in Central London, situated on the north bank of the River Thames, in the Sands End area. It lies within the eastern boundary of the London Borough of Hammersmith and Fulham and on the southwestern boundary of the Royal Borough of Kensington and...
Design Centre. DetoxRetox at Harvey Nichols
Harvey Nichols
Harvey Nichols, founded in 1813, is an upmarket department store chain. Its original store is in London. Founded in 1813 as a linen shop, it sells many international brands of clothing for women and men, fashion accessories, beauty products, wine and food...
. There is also the Apron Café at TAG Farnborough Airport.