A Magazine
Encyclopedia
A Magazine was founded in 1989 by Jeff Yang
Jeff Yang
Jeff Yang is an American writer and business/media consultant who writes the "Tao Jones" column for the Wall Street Journal. Previously, he was the "Asian Pop" columnist at the San Francisco Chronicle. Yang lives in New York City...

, Amy Chu, Sandi Kim and Bill Yao to cover Asian American
Asian American
Asian Americans are Americans of Asian descent. The U.S. Census Bureau definition of Asians as "Asian” refers to a person having origins in any of the original peoples of the Far East, Southeast Asia, or the Indian subcontinent, including, for example, Cambodia, China, India, Indonesia, Japan,...

 issues and culture, and grew out of a campus magazine Yang edited while an undergraduate at Harvard University
Harvard University
Harvard University is a private Ivy League university located in Cambridge, Massachusetts, United States, established in 1636 by the Massachusetts legislature. Harvard is the oldest institution of higher learning in the United States and the first corporation chartered in the country...

.

Until it ceased on February 20, 2002, it was the largest publication for English-speaking Asian Americans in the United States, with bimonthly readership exceeding 200,000 in North America.

Though well known and influential in the Asian American community, it was never profitable in its 13 year existence.

In November 1999, it obtained US $4.5 million in venture capital funding, and the company was renamed aMedia, reflecting a branching out into Web publishing. Unfortunately, this change came right as the dot-com boom
Dot-com bubble
The dot-com bubble was a speculative bubble covering roughly 1995–2000 during which stock markets in industrialized nations saw their equity value rise rapidly from growth in the more...

 was turning to bust. In early 2000, right after announcing their move to a 20000 square feet (1,858.1 m²) office in San Francisco, the stock market nosedived. In a desperate attempt to recover, they merged with Click2Asia in November 2000. After a tough shareholder fight, the merged company was shut down in 2002.
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