AIR Users Blog
Encyclopedia
The AIR Users Blog is a Blog
which is the focal point of a community of around 50,000 users a month. All of them are joined by their interest and use of AIR (Advanced Instrument Research) software plug-ins, part of Digidesign
Pro Tools
. It was started in October 2008 by Russ Hughes, a musician based in London
, UK. It is independent and has no official links with AVID, the owners of the software.
On September 25, 2010 it was announced that a new site the Avid Pro Tools Blog would start, working in tandem to better reflect the changes at both Avid and on the blog.
These include:
Effects
Virtual Instruments
support group
which has a number of aims:
The training is composed of short HD
Videos showing the user how to use a certain aspect of the software. To date there have been 80 videos created for this purpose.
The sounds are patches for use in Structure and to date these FREE instrument patches number over 500. The sounds are created by sampling real instruments and then modified to improve the user's experience..
More recently an initiative called the Patchbay has been started which is a public ftp where users can share their own sounds and effects for use in their Pro Tools
sessions.
It is understood that Hughes spends around 40 hours a week of his spare time working on blog contributions. The influence of the blog has grown to such an extent that he is now considered to be a leading authority on the software and is invited to speak and teach on it.
“Russ has done an amazing job of creating and galvanizing a user community for AIR plug-ins through enthusiasm, hard work and a great vision. He has incredible energy and is full of amazing ideas about how to build a tribe, and also how to sustain it. He has real talent and passion for music creation and I hope he can carry on his great work for many years to come.” July 28, 2009
David Gould, Digidesign UK Product Specialist, Avid Technology
Blog
A blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...
which is the focal point of a community of around 50,000 users a month. All of them are joined by their interest and use of AIR (Advanced Instrument Research) software plug-ins, part of Digidesign
Digidesign
Avid Audio is an American digital audio technology company. It was founded in 1984 by Peter Gotcher and Evan Brooks. The company began as a project to raise money for the founders' band, selling EPROM chips for drum machines. It is a subsidiary of Avid Technology, and during 2010 the Digidesign...
Pro Tools
Pro Tools
Pro Tools is a digital audio workstation platform for Microsoft Windows and Mac OS X operating systems, developed and manufactured by Avid Technology. It is widely used by professionals throughout the audio industries for recording and editing in music production, film scoring, film, and television...
. It was started in October 2008 by Russ Hughes, a musician based in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
, UK. It is independent and has no official links with AVID, the owners of the software.
On September 25, 2010 it was announced that a new site the Avid Pro Tools Blog would start, working in tandem to better reflect the changes at both Avid and on the blog.
Background
In August 2005 Avid acquired the German company Wizoo, developers of software based virtual instruments. They further announced the creation of AIR (Advanced Instrument Research) a strategic development which meant Avid would be developing virtual instruments and plug-ins for use in Pro Tools. These plug-ins include both software based effects using the RTAS format and software based instruments (Virtual Instruments).These include:
Effects
- Chorus
- Distortion
- Dynamic Delay
- Enhancer
- Ensemble
- Filter-Gate-Sequencer
- Flanger
- Frequency Shifter
- FuzzWah
- Kill EQ
- MultiChorus
- MultiTap Delay
- Nonlinear Reverb
- Phaser
- Reverb
- Spring Reverb
- StereoWidth
- Talkbox
- Vintage Filter
Virtual Instruments
- Structure
- Structure LE
- Structure FREE
- Transfuser
- Strike
- Hybrid
- Velvet
- Xpand
- Xpand2
- Boom
- DB33
- Vacuum
- Mini Grand
Aims
The blog is a Non-profit organizationNon-profit organization
Nonprofit organization is neither a legal nor technical definition but generally refers to an organization that uses surplus revenues to achieve its goals, rather than distributing them as profit or dividends...
support group
Support group
In a support group, members provide each other with various types of help, usually nonprofessional and nonmaterial, for a particular shared, usually burdensome, characteristic...
which has a number of aims:
- To offer training to users of AIR and Pro ToolsPro ToolsPro Tools is a digital audio workstation platform for Microsoft Windows and Mac OS X operating systems, developed and manufactured by Avid Technology. It is widely used by professionals throughout the audio industries for recording and editing in music production, film scoring, film, and television...
. - To offer sounds and other resources
- To offer it all for FREE forever
The training is composed of short HD
High-definition video
High-definition video or HD video refers to any video system of higher resolution than standard-definition video, and most commonly involves display resolutions of 1,280×720 pixels or 1,920×1,080 pixels...
Videos showing the user how to use a certain aspect of the software. To date there have been 80 videos created for this purpose.
The sounds are patches for use in Structure and to date these FREE instrument patches number over 500. The sounds are created by sampling real instruments and then modified to improve the user's experience..
More recently an initiative called the Patchbay has been started which is a public ftp where users can share their own sounds and effects for use in their Pro Tools
Pro Tools
Pro Tools is a digital audio workstation platform for Microsoft Windows and Mac OS X operating systems, developed and manufactured by Avid Technology. It is widely used by professionals throughout the audio industries for recording and editing in music production, film scoring, film, and television...
sessions.
History
It is understood that the blog was born as a response to the growing dissatisfaction of AIR users who felt that they were not being supported by AVID, the software manufacturer. Hughes responded by saying he would start a blog to support users Since that time the blog has grown rapidly and now has around 120,000 hits per month with around 80,000 visitors.. The blog has visitors from around the world.The Author
Russ Hughes is a London based TV producer and musician. His daytime job is producing 3D/VFX for TV commercials and broadcasters, working for some of the biggest brands in the world. He has expertise in marketing, PR and also new media and is highly respected in the sector.It is understood that Hughes spends around 40 hours a week of his spare time working on blog contributions. The influence of the blog has grown to such an extent that he is now considered to be a leading authority on the software and is invited to speak and teach on it.
“Russ has done an amazing job of creating and galvanizing a user community for AIR plug-ins through enthusiasm, hard work and a great vision. He has incredible energy and is full of amazing ideas about how to build a tribe, and also how to sustain it. He has real talent and passion for music creation and I hope he can carry on his great work for many years to come.” July 28, 2009
David Gould, Digidesign UK Product Specialist, Avid Technology