3CS
Encyclopedia
3CS is a radio station broadcasting in the South-West Victoria region, but based in Colac
. Its format is based on Classic Hits
, talk, sports and news. Many programs are taken from 3AW
Melbourne. The station is aimed at an over 40 demographic.
radio station executive Mr. M. B. Duffy became aware, through his involvement with 3KZ
, that radio reception in the Colac-Otways area was generally very poor. Duffy took the initiative and responded to the challenge that others had only spoken of and came to Colac
in an effort to interest local businessmen in his proposal to establish a radio station in the area.
He was fortunate in finding some enthusiastic backers from within the town and in 1938 they joined forces to form the Colac
Broadcasting Company Pty Ltd.
The most vital milestone in the preparatory stages though, was the granting of the all-important licence to broadcast. When this licence was obtained on January 27 1939, all was set for the station to proceed. The need for a studio was quickly filled by enthusiastic director Mr Malcolm Wallace, who undertook to provide a suitable site. The property at 241 Murray Street (where the station still stands) was selected and construction work was soon under way.
on October 7th 1939.
A large representation of local dignitaries arrived at the new station building for the 8pm opening of 3CS. Attendance was by invitation and the guest list read like a "Who's Who" of the Colac
district. Local MLC
Mr J. P. Jones; the Colac Shire President, Cr J. Miller; councillors L. Bayer, G. Howey and A. Bilson and the Town Clerk Mr A. N. Walls were all included in the official party. Appropriately, the Mayor of Colac
at this time was Cr. Walter Selwood - Chirman of Directors of the Colac
Broadcasting Company.
In front of the auditorium gathering, Cr Selwood introduced the local Federal Member, the Hon. G. A. Street, Minister for Defence. After receiving an enthusiastic reception from the crowd, Mr Street rose and thanked the directors for their invitation to perform this happy duty, which helped him forget, at least for a short time, some of the worries that now confronted him.
Referring to 3CS
, Mr Street remarked on the efforts of those who had been behind establishing the station. "That showed there was a fine spirit of enterprise in the community, which was prepared to stand behind something new in the district.". He thought the broadcasting station would be a tremendous benefit. In officially declaring the station open, he "wished it every success and that the standard maintained, would be one of which the district would be proud.".
Radio Station 3CS was now on the air. The Revellers' orchestra struck up and an evening of varied entertainment launched the station for guests and listeners alike.
listeners seem to have quickly responded to this new medium, despite what would seem to listeners today as irregular hours of operation. Transmission commenced at 6.30am and continued until the station closed down at 9.30am each day. A further session would be held between noon and 4.00pm, with another break off-air until 5.30pm. The station closed down at 10.30pm on weeknights and continued until midnight on Saturdays. Provision was made to extend these times if necessary, to cover special functions. On Sundays, 3CS
did not commence broadcasting until 11.00am. The first session lasted to 2.00pm, with the evening program running from 5.30pm to 10.30pm.
Colac, Victoria
Colac is a small city located in the Western District of Victoria, Australia, situated approximately 150 kilometres south-west of Melbourne on the southern shore of Lake Colac and the surrounding volcanic plains, approximately 40 km inland from Bass Strait. Colac is the largest city in and...
. Its format is based on Classic Hits
Classic hits
Classic hits is a radio format which generally includes rock and pop music from 1964 to 1989. The term is sometimes erroneously used as a synonym for the adult hits format, but is more accurately characterized as a contemporary style of the oldies format...
, talk, sports and news. Many programs are taken from 3AW
3AW
3AW is a talkback radio station in Melbourne, Australia on 693 kHz AM. It began transmission on 22 February 1932 as Melbourne's fifth commercial radio station.-History:...
Melbourne. The station is aimed at an over 40 demographic.
Beginnings
There had been occasional discussion about the viability of having a locally-based radio station in the area, but nothing had ever eventuated. A MelbourneMelbourne
Melbourne is the capital and most populous city in the state of Victoria, and the second most populous city in Australia. The Melbourne City Centre is the hub of the greater metropolitan area and the Census statistical division—of which "Melbourne" is the common name. As of June 2009, the greater...
radio station executive Mr. M. B. Duffy became aware, through his involvement with 3KZ
3KZ
Gold 104.3 is a radio station broadcasting in Melbourne, Australia. Gold 104.3 is part of the Australian Radio Classic Hits Network and broadcasts on the 104.3 MHz frequency.- History :...
, that radio reception in the Colac-Otways area was generally very poor. Duffy took the initiative and responded to the challenge that others had only spoken of and came to Colac
Colac
Colac can refer to:* Colac, Victoria, a town in Australia**City of Colac, a former local-government area in Victoria, Australia**Shire of Colac, a former local-government area in Victoria, Australia...
in an effort to interest local businessmen in his proposal to establish a radio station in the area.
He was fortunate in finding some enthusiastic backers from within the town and in 1938 they joined forces to form the Colac
Colac
Colac can refer to:* Colac, Victoria, a town in Australia**City of Colac, a former local-government area in Victoria, Australia**Shire of Colac, a former local-government area in Victoria, Australia...
Broadcasting Company Pty Ltd.
The most vital milestone in the preparatory stages though, was the granting of the all-important licence to broadcast. When this licence was obtained on January 27 1939, all was set for the station to proceed. The need for a studio was quickly filled by enthusiastic director Mr Malcolm Wallace, who undertook to provide a suitable site. The property at 241 Murray Street (where the station still stands) was selected and construction work was soon under way.
Opening night
There was an air of excitement and "considerable interest" around the town in the lead-up to the Saturday night opening of 3CS3CS
3CS is a radio station broadcasting in the South-West Victoria region, but based in Colac. Its format is based on Classic Hits, talk, sports and news. Many programs are taken from 3AW Melbourne...
on October 7th 1939.
A large representation of local dignitaries arrived at the new station building for the 8pm opening of 3CS. Attendance was by invitation and the guest list read like a "Who's Who" of the Colac
Colac
Colac can refer to:* Colac, Victoria, a town in Australia**City of Colac, a former local-government area in Victoria, Australia**Shire of Colac, a former local-government area in Victoria, Australia...
district. Local MLC
MLC
-Technology:*Multi-level cell, a type of flash memory*Multi-Platform Language for Calculators*Multileaf collimator, a tool used for shaping radiation beams in external-beam radiotherapy.*Mobile Location Center, a network element in GSM Telephony Networks...
Mr J. P. Jones; the Colac Shire President, Cr J. Miller; councillors L. Bayer, G. Howey and A. Bilson and the Town Clerk Mr A. N. Walls were all included in the official party. Appropriately, the Mayor of Colac
Colac
Colac can refer to:* Colac, Victoria, a town in Australia**City of Colac, a former local-government area in Victoria, Australia**Shire of Colac, a former local-government area in Victoria, Australia...
at this time was Cr. Walter Selwood - Chirman of Directors of the Colac
Colac
Colac can refer to:* Colac, Victoria, a town in Australia**City of Colac, a former local-government area in Victoria, Australia**Shire of Colac, a former local-government area in Victoria, Australia...
Broadcasting Company.
In front of the auditorium gathering, Cr Selwood introduced the local Federal Member, the Hon. G. A. Street, Minister for Defence. After receiving an enthusiastic reception from the crowd, Mr Street rose and thanked the directors for their invitation to perform this happy duty, which helped him forget, at least for a short time, some of the worries that now confronted him.
Referring to 3CS
3CS
3CS is a radio station broadcasting in the South-West Victoria region, but based in Colac. Its format is based on Classic Hits, talk, sports and news. Many programs are taken from 3AW Melbourne...
, Mr Street remarked on the efforts of those who had been behind establishing the station. "That showed there was a fine spirit of enterprise in the community, which was prepared to stand behind something new in the district.". He thought the broadcasting station would be a tremendous benefit. In officially declaring the station open, he "wished it every success and that the standard maintained, would be one of which the district would be proud.".
Radio Station 3CS was now on the air. The Revellers' orchestra struck up and an evening of varied entertainment launched the station for guests and listeners alike.
Early Broadcasts
ColacColac
Colac can refer to:* Colac, Victoria, a town in Australia**City of Colac, a former local-government area in Victoria, Australia**Shire of Colac, a former local-government area in Victoria, Australia...
listeners seem to have quickly responded to this new medium, despite what would seem to listeners today as irregular hours of operation. Transmission commenced at 6.30am and continued until the station closed down at 9.30am each day. A further session would be held between noon and 4.00pm, with another break off-air until 5.30pm. The station closed down at 10.30pm on weeknights and continued until midnight on Saturdays. Provision was made to extend these times if necessary, to cover special functions. On Sundays, 3CS
3CS
3CS is a radio station broadcasting in the South-West Victoria region, but based in Colac. Its format is based on Classic Hits, talk, sports and news. Many programs are taken from 3AW Melbourne...
did not commence broadcasting until 11.00am. The first session lasted to 2.00pm, with the evening program running from 5.30pm to 10.30pm.
Monday - Thursday schedule
| Time | Show Name | DJs | Local/Networked | Ad Freq | News Freq |
|---|---|---|---|---|---|
| 5:00am-6:30am | Ross Kay For Breakfast | Ross Kay | Local | 15 Minutes | 30 Minutes |
| 6:30am-7:00am | Country Today | Sandra Moon | Networked | 15 Minutes | 30 Minutes |
| 7:00am-8:30am | Ross Kay For Breakfast | Ross Kay | Local | 15 Minutes | 30 Minutes |
| 8:30am-12:00pm | Mornings with Neil Mitchell Neil Mitchell Neil Mitchell AO is an Australian radio announcer on Melbourne AM talk-back station 3AW. The son of a school teacher, he entered journalism at an early age straight after completing high school... |
Neil Mitchell Neil Mitchell Neil Mitchell AO is an Australian radio announcer on Melbourne AM talk-back station 3AW. The son of a school teacher, he entered journalism at an early age straight after completing high school... |
Networked (from Melbourne) | 20 Minutes | 60 Minutes |
| 12:00pm-1:00pm | Country Today | Sandra Moon | Networked | 20 Minutes | 60 Minutes |
| 1:00pm-4:00pm | Afternoons | Andrea Waycott | Local | 20 Minutes | 60 minutes |
| 4:00pm-6:00pm | Drive | Derryn Hinch Derryn Hinch Derryn Nigel Hinch is an Australian media personality best known for his work on Melbourne radio. He is currently the host of 3AW's drive time radio show... |
Networked (From Melbourne) | 20 Minutes | 60 minutes |
| 6:00pm-8:00pm | Sports Today | Gerard Healy Gerard Healy Gerard Healy is a former Australian rules footballer and commentator.Healy attended St Bede's College in Mentone, where he was the Senior Football Captain.-Melbourne Demons:... & Dwayne Russell Dwayne Russell Dwayne John Russell is a former Australian rules footballer and currently a commentator of the sport. He played for the Port Adelaide Football Club in the SANFL, before crossing over to VFL club Geelong in 1987... |
Networked (From Melbourne) | 20 Minutes | 60 minutes |
| 8:00pm-12:00am | Nightline | Mark Watson Mark Watson Mark Stewart Watson is a professional soccer player who has earned the second most caps in the history of the Canadian national team.-Playing career:... |
Networked | 20 Minutes | 60 minutes |
| 12:00pm-5:00am | New Day Victoria | N/A | Networked | 20 Minutes | 60 minutes |
Friday schedule
| Time | Show Name | DJs | Local/Networked | Ad Freq | News Freq |
|---|---|---|---|---|---|
| 5:00am-6:30am | Ross Kay For Breakfast | Ross Kay | Local | 15 Minutes | 30 Minutes |
| 6:30am-7:00am | Country Today | Sandra Moon | Networked | 15 Minutes | 30 Minutes |
| 7:00am-8:30am | Ross Kay For Breakfast | Ross Kay | Local | 15 Minutes | 30 Minutes |
| 8:30am-12:00pm | Mornings with Neil Mitchell Neil Mitchell Neil Mitchell AO is an Australian radio announcer on Melbourne AM talk-back station 3AW. The son of a school teacher, he entered journalism at an early age straight after completing high school... |
Neil Mitchell Neil Mitchell Neil Mitchell AO is an Australian radio announcer on Melbourne AM talk-back station 3AW. The son of a school teacher, he entered journalism at an early age straight after completing high school... |
Networked (from Melbourne) | 20 Minutes | 60 Minutes |
| 12:00pm-1:00pm | Country Today | Sandra Moon | Networked | 20 Minutes | 60 Minutes |
| 1:00pm-4:00pm | Afternoons | Andrea Waycott | Local | 20 Minutes | 60 minutes |
| 4:00pm-6:00pm | Drive | Derryn Hinch Derryn Hinch Derryn Nigel Hinch is an Australian media personality best known for his work on Melbourne radio. He is currently the host of 3AW's drive time radio show... |
Networked (From Melbourne) | 20 Minutes | 60 minutes |
| 6:00pm-11:00pm | AFL AFL AFL may refer to:* American Federation of Labor, one of the first federations of labor unions in the United States, and now part of the AFL-CIO* American Football League AFL may refer to:* American Federation of Labor, one of the first federations of labor unions in the United States, and now part... |
Rex Hunt Rex Hunt Rex James Hunt is an Australian television and radio personality, and a former Australian rules football player. He is an Australian rules football commentator, currently on the 1116 SEN radio station with son in law Lee Raynor conducting a program called Off The Hook. He is better known around... |
Networked (From Melbourne) | During quarters | N/A |
| 11:00pm-1:00am | My Generation My Generation My Generation is the debut album by the English rock band The Who, released by Brunswick Records in the United Kingdom in December 1965. In the United States it was released by Decca Records as The Who Sings My Generation in April 1966, with a different cover and a slightly altered track... |
Jonathan Coleman | Pre-Recorded | 20 Minutes | 60 minutes |
| 1:00pm-6:00am | New Day Victoria | Aaron Chilcott | Networked | 20 Minutes | 60 minutes |
Saturday schedule
| Time | Show Name | DJs | Local/Networked | Ad Freq | News Freq |
|---|---|---|---|---|---|
| 6:00am-8:00am | Burke's Backyard Burke's Backyard Burke's Backyard is an Australian gardening and lifestyle program, broadcast on both radio and television. On television, it was a regular weekly series on the Nine Network from 1987 to 2004.- History :... |
Don Burke Don Burke Donald William "Don" Burke OAM is an Australian television personality and author. He is best known as the long time host of Burke's Backyard, a lifestyle program which ran for 17 years from 1987 to late 2004 on the Nine Network. It has returned several times over recent years with a number of... |
Networked (from Sydney) | 20 Minutes | 60 Minutes |
| 8:30am-10:00am | Saturday Morning Sports Show | Local | 20 Minutes | 60 Minutes | |
| 10:00am-12:00pm | Off The Bench | Ross Kay | Networked | 15 Minutes | 30 Minutes |
| 12:00pm-12:00am | AFL AFL AFL may refer to:* American Federation of Labor, one of the first federations of labor unions in the United States, and now part of the AFL-CIO* American Football League AFL may refer to:* American Federation of Labor, one of the first federations of labor unions in the United States, and now part... |
Rex Hunt Rex Hunt Rex James Hunt is an Australian television and radio personality, and a former Australian rules football player. He is an Australian rules football commentator, currently on the 1116 SEN radio station with son in law Lee Raynor conducting a program called Off The Hook. He is better known around... |
Networked (from Melbourne) | During quarters | N/A |
| 12:00am-6:00am | Jukebox Saturday Night | N/A | Local | 20 Minutes | 60 Minutes |
Sunday schedule
| Time | Show Name | DJs | Local/Networked | Ad Freq | News Freq |
|---|---|---|---|---|---|
| 6:00am-9:00am | Truckin' With Tim | Networked | 20 Minutes | 60 Minutes | |
| 9:00am-12:00am | American Top 40 | Casey Casem | Pre-Recorded | 20 Minutes | 60 Minutes |
| 12:00pm-6:00pm | AFL | Rex Hunt Rex Hunt Rex James Hunt is an Australian television and radio personality, and a former Australian rules football player. He is an Australian rules football commentator, currently on the 1116 SEN radio station with son in law Lee Raynor conducting a program called Off The Hook. He is better known around... |
Networked | During quarters | N/A |
| 6:00pm-7:00pm | Classic Vinyl | Trevor Smith | Pre-Recorded | 20 minutes | 60 minutes |
| 7:00pm-9:00pm | My Generation | Jonathan Coleman | Pre-Recorded | 20 Minutes | 60 Minutes |
| 9:00pm-12:00am | Classic Hits | Cathy Jubb | Local | 20 Minutes | 60 Minutes |