2Point9 Records
Encyclopedia
2Point9 Records is an independent record label, a subsidiary of an all-in-one entertainment company called 2Point9, that was started in 2003 when Telstar Records A&R manager Billy Grant and Promotions manager Rob Stuart decided to leave the company to set up their own little independent runnings.
and Mis-Teeq
among others to mainstream audiences, Billy Grant and Rob Stuart gained a reputation for being able to create effective strategies for exposing so called “niche” markets to a mainstream audience.
“2Point9 have done for black and asian music in the UK what Def Jam did for hip hop in the US” - The Guardian
newspaper
After leaving Telstar Records
in 2003, they formed 2Point9 seamlessly combining management, record label, music publishing, live agency and consultancy. It quickly established itself as the No. 1 record label for contemporary South Asian-Western crossover music not only in the UK but worldwide. Signing producer Rishi Rich
and artists Jay Sean, Juggy D
, Mumzy Stranger
and Mentor, 2Point9 quickly developed a sound which was to represent the new generation of young western South Asian youth. Ricky Martin
and Britney Spears
were just two of the international artists who benefited from the 2Point9 sound.
2Point9’s first signing, Jay Sean went onto sell over 300,000 copies of his debut album Me Against Myself
, going multi-platinum in India, a territory where 2Point9 have enjoyed huge success. As a result, he became the leading icon for South Asian youth around the world.
“A very professional company with experienced management and a strong roster of artist … providing cutting edge quality material” - George Ergatoudis, Head of Music - BBC Radio 1
Getting involved in movies and commercials, 2Point9 also produced tracks for TV ads for a number of brands including McDonalds and Sharwoods
. They also were responsible for a number of Bollywood
smashes including the title track for Hum Tum
- one of the biggest Bollywood movies. Jay Sean’s track "Ride It" was featured in the western movie Fishtank which got rave reviews at the 2009 Cannes Film Festival
.
2Point9 has toured in over 100 cities across four continents including the Middle East, Australia, NZ, Hong Kong, USA, Canada, South East Asia, Kenya and all over Europe. They utilize the internet as a key promotional tool, finding innovative ways to reach new audiences across the globe.
2Point9 also placed and then produced a weekly show on Kiss FM
London for three years with Jay Sean being one of the main presenters. The 2Point9 co-ordinator for the show, Neev, going on to gain a daytime radio slot on the station.
More recently, 2Point9 decided to focus solely for a couple of years on developing the career of Jay Sean. They independently released Jay Sean's second album My Own Way
on the Jayded record label (a joint venture between 2Point9 founders Billy Grant and Rob Stuart and Jay Sean himself). The album peaked at Number 6 in the UK album chart and has sold close on 100,000 physical units and in excess of 250,000 mobile and MP3 computer downloads worldwide across all formats. It was the No. 2 album for 6 weeks in UAE behind Coldplay
and the singles "Ride It
" and "Maybe" were No. 1 airplay records in places as far afield as Russia, Poland, UAE and Japan.
“2Point9 show tenacity, creative commitment and professionalism to garner ever increasing success for their clients” - Dave Woolf, Manager - Beverly Knight
group founded by producer Rishi Rich
, and British Asian
artists formerly associated with it, particularly Jay Sean and Juggy D
.
Hailing from East London, 19 year old muslim Jernade, has been developing his craft over the past year as well as fronting up his own dance crew. His debut release 'Switch Me On' off the FREE mixtape "Double Check" (available on his website www.jernademiah.com) was his first offering on Doh Point Nau, followed by "Rejekt", "Ima Fighter" and "Hero". The signing of Jernade is testament to 2Point9's/DohPointNau's objective of developing the hottest home-grown British Asian talent for global success.
In 2011 Miah won Best Newcomer at the UK Asian Music Awards
.
Biography
Credited with breaking Jay Sean, Craig DavidCraig David
Craig Ashley David is an English singer and songwriter. He has released five studio albums: Born to Do It, Slicker Than Your Average, The Story Goes..., Trust Me, Signed Sealed Delivered and a Greatest Hits album...
and Mis-Teeq
Mis-Teeq
Mis-Teeq are a British R&B girl group, comprising singers Alesha Dixon, Su-Elise Nash and Sabrina Washington. Originally a quartet which included Zena McNally, the group was formed in 1999 and released three major studio albums and seven consecutive UK top ten singles, including international hits...
among others to mainstream audiences, Billy Grant and Rob Stuart gained a reputation for being able to create effective strategies for exposing so called “niche” markets to a mainstream audience.
“2Point9 have done for black and asian music in the UK what Def Jam did for hip hop in the US” - The Guardian
The Guardian
The Guardian, formerly known as The Manchester Guardian , is a British national daily newspaper in the Berliner format...
newspaper
After leaving Telstar Records
Telstar Records
Telstar Records was a record label founded in 1982 by Sean O'Brien and Neil Palmer with a government loan of £120,000. It was founded as a specialist compilation marketing label and had hits with a range of compilation franchises such as the Deep Heat, Kaos Theory and 100% ranges...
in 2003, they formed 2Point9 seamlessly combining management, record label, music publishing, live agency and consultancy. It quickly established itself as the No. 1 record label for contemporary South Asian-Western crossover music not only in the UK but worldwide. Signing producer Rishi Rich
Rishi Rich
Rishpal Singh Rekhi better known by his stage name Rishi Rich is a British Indian music producer born in Croydon, England and based in London...
and artists Jay Sean, Juggy D
Juggy D
Jagwinder Singh Dhaliwal, better known by his stage name, Juggy D, is a British Indian singer from Southall, London, England.-Music:...
, Mumzy Stranger
Mumzy Stranger
Muhammad Mumith Ahmed , better known by his stage name Mumzy Stranger, is a British MC, singer-songwriter and record producer. He made his mainstream recording debut in the summer of 2009 with his debut single "One More Dance," which topped the UK Asian Charts, as did the follow-up singles,...
and Mentor, 2Point9 quickly developed a sound which was to represent the new generation of young western South Asian youth. Ricky Martin
Ricky Martin
Enrique "Ricky" Martín Morales , better known as Ricky Martin, is a Puerto Rican and Spanish pop singer and actor who achieved prominence, first as a member of the Latin boy band Menudo, then as a solo artist since 1991.During his career he has sold more than 60 million album copies worldwide...
and Britney Spears
Britney Spears
Britney Jean Spears is an American recording artist and entertainer. Born in McComb, Mississippi, and raised in Kentwood, Louisiana, Spears began performing as a child, landing acting roles in stage productions and television shows. She signed with Jive Records in 1997 and released her debut album...
were just two of the international artists who benefited from the 2Point9 sound.
2Point9’s first signing, Jay Sean went onto sell over 300,000 copies of his debut album Me Against Myself
Me Against Myself
Me Against Myself was universally acclaimed by critics across the world, particularly for its experimental, creative fusion of contemporary R&B, hip hop music and Indian music , as well as its social commentary...
, going multi-platinum in India, a territory where 2Point9 have enjoyed huge success. As a result, he became the leading icon for South Asian youth around the world.
“A very professional company with experienced management and a strong roster of artist … providing cutting edge quality material” - George Ergatoudis, Head of Music - BBC Radio 1
Getting involved in movies and commercials, 2Point9 also produced tracks for TV ads for a number of brands including McDonalds and Sharwoods
Sharwoods
Sharwood's is a British food company established in 1889 and acquired by RHM in 1963, which was then merged in to Premier Foods in March 2007.The company produces Indian, Chinese and South East Asian food and ingredients...
. They also were responsible for a number of Bollywood
Bollywood
Bollywood is the informal term popularly used for the Hindi-language film industry based in Mumbai , Maharashtra, India. The term is often incorrectly used to refer to the whole of Indian cinema; it is only a part of the total Indian film industry, which includes other production centers producing...
smashes including the title track for Hum Tum
Hum Tum
Hum Tum is a Bollywood movie, released in India on 28 May 2004, directed by Kunal Kohli and produced by Aditya Chopra and Yash Chopra. The movie stars Saif Ali Khan and Rani Mukerji in the lead roles....
- one of the biggest Bollywood movies. Jay Sean’s track "Ride It" was featured in the western movie Fishtank which got rave reviews at the 2009 Cannes Film Festival
Cannes Film Festival
The Cannes International Film Festival , is an annual film festival held in Cannes, France, which previews new films of all genres including documentaries from around the world. Founded in 1946, it is among the world's most prestigious and publicized film festivals...
.
2Point9 has toured in over 100 cities across four continents including the Middle East, Australia, NZ, Hong Kong, USA, Canada, South East Asia, Kenya and all over Europe. They utilize the internet as a key promotional tool, finding innovative ways to reach new audiences across the globe.
2Point9 also placed and then produced a weekly show on Kiss FM
Kiss 100 London
Kiss is a UK radio station broadcasting on FM and Digital Radio, specialising in hip hop, R&B, urban and electronic dance music. It also broadcasts on DAB Digital Radio around the UK & nationally on Freeview, Sky and TalkTalk TV...
London for three years with Jay Sean being one of the main presenters. The 2Point9 co-ordinator for the show, Neev, going on to gain a daytime radio slot on the station.
More recently, 2Point9 decided to focus solely for a couple of years on developing the career of Jay Sean. They independently released Jay Sean's second album My Own Way
My Own Way (album)
My Own Way is the second studio album by British Contemporary R&B singer Jay Sean, released May 12, 2008 on Jayded Records and 2Point9 Records. Recording sessions took place from 2006 to 2009. Production was handled by Jay Sean and several other recording producers, including Jared Cotter, J remy,...
on the Jayded record label (a joint venture between 2Point9 founders Billy Grant and Rob Stuart and Jay Sean himself). The album peaked at Number 6 in the UK album chart and has sold close on 100,000 physical units and in excess of 250,000 mobile and MP3 computer downloads worldwide across all formats. It was the No. 2 album for 6 weeks in UAE behind Coldplay
Coldplay
Coldplay are a British alternative rock band formed in 1996 by lead vocalist Chris Martin and lead guitarist Jonny Buckland at University College London. After they formed Pectoralz, Guy Berryman joined the group as a bassist and they changed their name to Starfish. Will Champion joined as a...
and the singles "Ride It
Ride It
"Ride It" was the first single to be released from Geri Halliwell's third album, Passion. Released on 22 November 2004, this single was Geri's first single release in three years. It is included in Now That's What I Call Music! 60.-Chart performance:...
" and "Maybe" were No. 1 airplay records in places as far afield as Russia, Poland, UAE and Japan.
“2Point9 show tenacity, creative commitment and professionalism to garner ever increasing success for their clients” - Dave Woolf, Manager - Beverly Knight
2Point9 Publishing Ltd
"2Point9" also runs a publishing company (TwoPointNine Publishing Ltd) and an artist booking agency which sources gigs for 2Point9 artists and other artists worldwide. The label is best known for the Rishi Rich Project, an Asian UndergroundAsian Underground
Asian Underground is a term associated with various British Asian musicians who blend elements of western underground dance music and the traditional Asian music of their home countries in South Asia...
group founded by producer Rishi Rich
Rishi Rich
Rishpal Singh Rekhi better known by his stage name Rishi Rich is a British Indian music producer born in Croydon, England and based in London...
, and British Asian
British Asian
British Asian is a term used to describe British citizens who descended from mainly South Asia, also known as South Asians in the United Kingdom...
artists formerly associated with it, particularly Jay Sean and Juggy D
Juggy D
Jagwinder Singh Dhaliwal, better known by his stage name, Juggy D, is a British Indian singer from Southall, London, England.-Music:...
.
Jernade Miah
In April 2010 2Point9 Records (Doh Point Nau) have revealed newcomer Jernade Miah as their latest addition. Singer, songwriter Jernade becomes Doh Point Nau's newest signing, joining the likes of Jay Sean, Rishi Rich, Mumzy Stranger and Veronica, who have all been products of the Independent Label over the last decade.Hailing from East London, 19 year old muslim Jernade, has been developing his craft over the past year as well as fronting up his own dance crew. His debut release 'Switch Me On' off the FREE mixtape "Double Check" (available on his website www.jernademiah.com) was his first offering on Doh Point Nau, followed by "Rejekt", "Ima Fighter" and "Hero". The signing of Jernade is testament to 2Point9's/DohPointNau's objective of developing the hottest home-grown British Asian talent for global success.
In 2011 Miah won Best Newcomer at the UK Asian Music Awards
UK Asian Music Awards
The UK Asian Music Awards, also known by the abbreviation UK AMA, is an award show that is held annually in the United Kingdom since 2002. It is presented by B4U Music since 2008...
.
Artists
2Point9's includes:- Jay Sean
- Juggy DJuggy DJagwinder Singh Dhaliwal, better known by his stage name, Juggy D, is a British Indian singer from Southall, London, England.-Music:...
- Mentor KolektivMentor KolektivMentor Kolektiv are a British Asian, Bhangra group. The Mentor Kolektiv, headed by Mentor consists of Punjabi vocalist Des-C, rapper MC A.C.,and DJ Mr Mak....
- Rishi RichRishi RichRishpal Singh Rekhi better known by his stage name Rishi Rich is a British Indian music producer born in Croydon, England and based in London...
- Veronica MehtaVeronica MehtaVeronica is an Indian R&B singer based in London, UK, who sings in Hindi, Urdu, English and Punjabi.-Biography:Aged 16, Mehta successfully auditioned for the part of female vocalist for the 2Kool album 2Kool Flavor...
- Mumzy StrangerMumzy StrangerMuhammad Mumith Ahmed , better known by his stage name Mumzy Stranger, is a British MC, singer-songwriter and record producer. He made his mainstream recording debut in the summer of 2009 with his debut single "One More Dance," which topped the UK Asian Charts, as did the follow-up singles,...
- Jernade Miah