1saleaday
Encyclopedia
1SaleADay is an Internet retailer with a deal-a-day
format. The site was founded in 2007 by Ben Federman
. 1SaleADay's main site offers one discounted item a day, the product can vary from a computer-related product to a magazine subscription. Products are listed at up to 80-90% off retail. 1SaleADay also has four spinoff sites specializing in wireless, watches, family and jewelry. Each site offers one item per 24-hour period beginning at 12:00 A.M. Eastern Time. In 2010, the company's CEO donated more than half of the sites net earnings to charities.
the product is changed. Occasionally a product will sellout and nothing will be available in that category until the next product is available. To keep prices low and create excitement about the site, prices are sometimes cheaper than the cost to the site. 1SaleADay does not seem to offer product support, as of December 2010. 1SaleADay.com is an Elite Member on the independent review site Reseller Ratings.
marketing strategy of rewarding its consumers was featured in the PBS Nightly Business Report
and Entrepreneur Magazine
.
according Alexa's traffic rankings. A Huffington Post article about the best lesser-known websites for finding deals asked readers to recommend their favorites—1SaleADay.com came in number one. In the January 2011 issue of Woman's Day
, 1SaleADay was listed as one of the best ways to get a deal that year. On January 17, 2011 Nate Berkus
featured 1SaleADay.com on The Nate Berkus Show
. In 2011 Lifehacker listed 1SaleADay as one of the five top daily deal sites along with Groupon
, Living Social and others.
1SaleADay's CEO Ben Federman
was featured on Fox Business in 2011 with David Asman
.
.
(WIPO) panelist, Andrew F. Christie, ruled that domain names onesaleaday.com.au and 1saleaday.com.au be transferred to Mr. Federman. As of Dec. 2010, 1SaleADay.com.au states: "The former holders of the 1SaleADay.au domain names were found to be infringing on the intellectual property rights of the 1SaleADay U.S. website... Please be advised that 1SaleADay.com.au may be out of service for a while as a result of this transition. We will keep you posted. Sorry for any inconvenience this may have caused. Sincerely, 1SaleADay." 1SaleADay is considering opening a franchise in Australia, according to Vice President Eli Federman.
There has been some commentary on the legal significance of this particular UDRP case. The World Trademark Review
reported that even though there was a verbal preexisting business arrangement between the Australian and U.S. companies the initial bad faith registration of the 1SaleADay.com.au and OneSaleADay.com.au domain names trumped the subsequent business agreement between the parties.
One deal a day
Deal of the day is a type of ecommerce in which a website offers a single product for sale for a period of 24 to 36 hours...
format. The site was founded in 2007 by Ben Federman
Ben Federman
Ben Federman , an American entrepreneur, is the founder and CEO of 1SaleADay, a large deal website. He has subsequently founded other online deal sites, including Ben's Outlet, Dynamite Time, and Shadora. He donates half of his companies' earnings to charity.-Early life:Federman was born in 1983 in...
. 1SaleADay's main site offers one discounted item a day, the product can vary from a computer-related product to a magazine subscription. Products are listed at up to 80-90% off retail. 1SaleADay also has four spinoff sites specializing in wireless, watches, family and jewelry. Each site offers one item per 24-hour period beginning at 12:00 A.M. Eastern Time. In 2010, the company's CEO donated more than half of the sites net earnings to charities.
Business Model
U.S News & World Report described 1SaleADay as a product daily deal site which buys products in bulk at large discounts and passes the savings on to consumers. 1SaleADay has one product for sale in each of its five categories - Main, Wireless, Watch, Family and Jewelry. At midnight Eastern TimeEastern Time Zone
The Eastern Time Zone of the United States and Canada is a time zone that falls mostly along the east coast of North America. Its UTC time offset is −5 hrs during standard time and −4 hrs during daylight saving time...
the product is changed. Occasionally a product will sellout and nothing will be available in that category until the next product is available. To keep prices low and create excitement about the site, prices are sometimes cheaper than the cost to the site. 1SaleADay does not seem to offer product support, as of December 2010. 1SaleADay.com is an Elite Member on the independent review site Reseller Ratings.
Marketing
1SaleADay.com's loss leaderLoss leader
A loss leader or leader is a product sold at a low price to stimulate other profitable sales. It is a kind of sales promotion, in other words marketing concentrating on a pricing strategy. A loss leader is often a popular article...
marketing strategy of rewarding its consumers was featured in the PBS Nightly Business Report
Nightly Business Report
Nightly Business Report is a Business news television magazine broadcast live Monday to Friday evenings on most public television stations in the United States. Every weeknight, Nightly Business Report distills the essence of what matters in the business world, and provides analysis and reflection...
and Entrepreneur Magazine
Entrepreneur Magazine
Entrepreneur is a publication that carries news stories about entrepreneurialism, small business management, and business opportunities. It is published by Entrepreneur Media Inc., headquartered in Irvine, California....
.
Popularity
As of December 2010 the site gets approximately 350,000 daily visitors. 1SaleADay.com is in the top 500 most visited websites in the United StatesUnited States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
according Alexa's traffic rankings. A Huffington Post article about the best lesser-known websites for finding deals asked readers to recommend their favorites—1SaleADay.com came in number one. In the January 2011 issue of Woman's Day
Woman's Day
Woman's Day is aimed at a female readership, covering such subjects as food, nutrition, fitness, beauty and fashion. The magazine edition is one of the "Seven Sisters", a group of women's service magazines....
, 1SaleADay was listed as one of the best ways to get a deal that year. On January 17, 2011 Nate Berkus
Nate Berkus
Nathan Jay "Nate" Berkus is an American interior designer and daytime television host. He runs the Chicago interior design firm Nate Berkus Associates and has been a regular guest on The Oprah Winfrey Show, offering design advice to viewers. May 25, 2010, was his last day on The Oprah Winfrey Show...
featured 1SaleADay.com on The Nate Berkus Show
The Nate Berkus Show
The Nate Berkus Show, commonly referred to as The Nate Show, is a syndicated talk show hosted by interior designer Nate Berkus, which premiered on September 13, 2010....
. In 2011 Lifehacker listed 1SaleADay as one of the five top daily deal sites along with Groupon
Groupon
Groupon is a deal-of-the-day website that features discounted gift certificates usable at local or national companies. Groupon was launched in November 2008, the first market for Groupon was Chicago, followed soon thereafter by Boston, New York City, and Toronto...
, Living Social and others.
1SaleADay's CEO Ben Federman
Ben Federman
Ben Federman , an American entrepreneur, is the founder and CEO of 1SaleADay, a large deal website. He has subsequently founded other online deal sites, including Ben's Outlet, Dynamite Time, and Shadora. He donates half of his companies' earnings to charity.-Early life:Federman was born in 1983 in...
was featured on Fox Business in 2011 with David Asman
David Asman
David Asman is an American television news anchor for the Fox Business Network and the Fox News Channel.Joining Fox News in 1997, Asman presently hosts Forbes on Fox and other numerous Fox News Specials...
.
Investment
On March 1, 2011 the New York Times reported that 1SaleADay raised tens of millions of dollars (exact figure was undisclosed) from Optima Ventures to form Octagon Commerce, an e-Commerce conglomerate consisting of 1SaleaDay, Shadora for jewelry, Ben’s Outlet for electronics, Dynamite Time for watches, and Glasses Unlimited for glasses. 1SaleADay described the investment as a "massive capital injection," according to a press release on CNBCCNBC
CNBC is a satellite and cable television business news channel in the U.S., owned and operated by NBCUniversal. The network and its international spinoffs cover business headlines and provide live coverage of financial markets. The combined reach of CNBC and its siblings is 390 million viewers...
.
Trademark Dispute
On September 27, 2010, 1SaleADay.com and its CEO, Ben Federman, won an extended, international legal dispute with the owners of One Sale A Day Australia. World Intellectual Property OrganizationWorld Intellectual Property Organization
The World Intellectual Property Organization is one of the 17 specialized agencies of the United Nations. WIPO was created in 1967 "to encourage creative activity, to promote the protection of intellectual property throughout the world"....
(WIPO) panelist, Andrew F. Christie, ruled that domain names onesaleaday.com.au and 1saleaday.com.au be transferred to Mr. Federman. As of Dec. 2010, 1SaleADay.com.au states: "The former holders of the 1SaleADay.au domain names were found to be infringing on the intellectual property rights of the 1SaleADay U.S. website... Please be advised that 1SaleADay.com.au may be out of service for a while as a result of this transition. We will keep you posted. Sorry for any inconvenience this may have caused. Sincerely, 1SaleADay." 1SaleADay is considering opening a franchise in Australia, according to Vice President Eli Federman.
There has been some commentary on the legal significance of this particular UDRP case. The World Trademark Review
World Trademark Review
World Trademark Review is a website and magazine covering the commercial and international practice of trademark law. Subscribers receive a print magazine once every other month and a daily email newsletter featuring news stories, feature articles and legal updates from a panel of trademark...
reported that even though there was a verbal preexisting business arrangement between the Australian and U.S. companies the initial bad faith registration of the 1SaleADay.com.au and OneSaleADay.com.au domain names trumped the subsequent business agreement between the parties.