15 Broad Street
Encyclopedia
15 Broad Street is a former office building now containing luxury apartments, and located on the northeast corner of Exchange Place with entrances at 51 Exchange Place and 37 Wall Street
Wall Street
Wall Street refers to the financial district of New York City, named after and centered on the eight-block-long street running from Broadway to South Street on the East River in Lower Manhattan. Over time, the term has become a metonym for the financial markets of the United States as a whole, or...

 in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

. In 1931 it was one of the 20 largest office buildings in the world.

Construction: 1928

The building was built for the Equitable Trust Company and was therefore called the Equitable Trust Building. Replacing two older buildings on the previous site, it was completed in 1928. The Equitable Trust Co. was one of the units of the Chase National Bank organizations, back then one of the largest and most powerful banking institutions in the world. The law firm Davis Polk & Wardwell
Davis Polk & Wardwell
Davis Polk & Wardwell LLP is an international law firm. The firm employs more than 800 attorneys worldwide and is headquartered in New York City. The firm represents many of the world's largest companies and leading financial institutions, and is best known for its corporate and litigation...

 used to be located in the predecessor building from around 1889 and moved out when it was demolished, but returned to the address into the newly completed building and stayed there until 1959.

The architects were Trowbridge & Livingston
Trowbridge & Livingston
Trowbridge & Livingston was an architectural practice based in New York City in the early 20th century. The firm's partners were Samuel Beck Parkman Trowbridge and Goodhue Livingston ....

, who also drew plans for the Bankers Trust
Bankers Trust
Bankers Trust was an historic American banking organization. The bank merged with Alex. Brown & Sons before being acquired by Deutsche Bank in 1998.-History:A consortium of banks created Bankers Trust to perform trust company services for their clients....

 Co., New York Stock Exchange
New York Stock Exchange
The New York Stock Exchange is a stock exchange located at 11 Wall Street in Lower Manhattan, New York City, USA. It is by far the world's largest stock exchange by market capitalization of its listed companies at 13.39 trillion as of Dec 2010...

, Bank of America
Bank of America
Bank of America Corporation, an American multinational banking and financial services corporation, is the second largest bank holding company in the United States by assets, and the fourth largest bank in the U.S. by market capitalization. The bank is headquartered in Charlotte, North Carolina...

, J. P. Morgan Bank at 23 Wall Street
23 Wall Street
23 Wall Street or "The Corner" is an office building formerly owned by J.P. Morgan & Co. located at the southeast corner of Wall Street and Broad Street, in the heart of New York City's Financial District....

 and other famous Wall Street buildings. The builder was the Thompson Starrett Co., the agent Douglas Cruikshank.

First remodeling

The structure was later bought and remodeled as the headquarters of the Morgan Guaranty Trust Company, a forerunner of J. P. Morgan Chase & Company. In 1957 the building was linked to neighboring 23 Wall Street.

2003 remodeling by Philippe Starck

15 Broad Street along with 23 Wall Street were bought by A. I. & Boymelgreen of Brooklyn in 2003 for $100 million, after plans to have the building ripped down to make way for a new stock exchange building were dropped. The building became a luxury condominium
Condominium
A condominium, or condo, is the form of housing tenure and other real property where a specified part of a piece of real estate is individually owned while use of and access to common facilities in the piece such as hallways, heating system, elevators, exterior areas is executed under legal rights...

 development called Downtown, designed by the French Philippe Starck
Philippe Starck
Philippe Patrick Starck is a French product designer and probably the best known designer in the New Design style...

 along with project architect Ismael Leyva and developer A.I. & Boymelgreen, making it one of a growing number of residential buildings in the Financial District
Financial District, Manhattan
The Financial District of New York City is a neighborhood on the southernmost section of the borough of Manhattan which comprises the offices and headquarters of many of the city's major financial institutions, including the New York Stock Exchange and the Federal Reserve Bank of New York...

. Remodeling was largely completed at the end of May 2007.

According to Real Estate Weekly, by November 2006, 98% of the apartments had been sold. Prices for the 326 units ranged from about $335,000 for a studio to $4.6 million for a two-bedroom apartment with a terrace. The building is fitted with many amenities such as a gym
Gym
The word γυμνάσιον was used in Ancient Greece, that mean a locality for both physical and intellectual education of young men...

, swimming pool
Swimming pool
A swimming pool, swimming bath, wading pool, or simply a pool, is a container filled with water intended for swimming or water-based recreation. There are many standard sizes; the largest is the Olympic-size swimming pool...

, dance and yoga studio
Studio
A studio is an artist's or worker's workroom, or the catchall term for an artist and his or her employees who work within that studio. This can be for the purpose of architecture, painting, pottery , sculpture, scrapbooking, photography, graphic design, filmmaking, animation, radio or television...

, squash court, bowling alley, business centre, movie theatre, lounge and an in-house dry cleaning
Dry cleaning
Dry cleaning is any cleaning process for clothing and textiles using a chemical solvent other than water. The solvent used is typically tetrachloroethylene , abbreviated "perc" in the industry and "dry-cleaning fluid" by the public...

 service amongst other things.

The original 1,900-piece Louis Quinze
Louis Quinze
The Louis XV style or Louis Quinze was a French Rococo style in the decorative arts, and, to a lesser degree, architecture.Datable to the personal reign of Louis XV , the style was characterised by supreme craftsmanship and the integration of the arts of cabinetmaking, painting, and...

 chandelier
Chandelier
A chandelier is a branched decorative ceiling-mounted light fixture with two or more arms bearing lights. Chandeliers are often ornate, containing dozens of lamps and complex arrays of glass or crystal prisms to illuminate a room with refracted light...

 that used to hang in the main hall of J. P. Morgan's 23 Wall Street was given by Morgan to be displayed in the lobby of 15 Broad Street. According to the architect Phlippe Starck, many pieces had come from Austria-Hungary
Austria-Hungary
Austria-Hungary , more formally known as the Kingdoms and Lands Represented in the Imperial Council and the Lands of the Holy Hungarian Crown of Saint Stephen, was a constitutional monarchic union between the crowns of the Austrian Empire and the Kingdom of Hungary in...

 before World War I
World War I
World War I , which was predominantly called the World War or the Great War from its occurrence until 1939, and the First World War or World War I thereafter, was a major war centred in Europe that began on 28 July 1914 and lasted until 11 November 1918...

 and have been identified by him as Swarovski
Swarovski
Swarovski is the brand name for a range of precisely-cut crystal and related luxury products produced by Swarovski AG of Wattens, Austria...

 crystal.

Starck made the roof of 23 Wall into a 5000 square feet (464.5 m²) garden with children's pool and dining area, accessible to the residents of the development.

Layout

The layout of the building is L-shaped, wrapped around 23 Wall Street
23 Wall Street
23 Wall Street or "The Corner" is an office building formerly owned by J.P. Morgan & Co. located at the southeast corner of Wall Street and Broad Street, in the heart of New York City's Financial District....

. The building is 540 feet high and has 43 floors. The assumed value in 1931 was $17,250,000. The facade is made out of grey brick stone, while the limestone base echoes the facade of neighbouring 23 Wall Street.

The rent area was 750000 square feet (69,677.3 m²); the interior was originally luxuriously fitted out.

Further reading


External links

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