Gimmick
WordNet
noun
(1) Any clever maneuver
"He would stoop to any device to win a point"
"It was a great sales gimmick"
"A cheap promotions gimmick for greedy businessmen"
(2) Something unspecified whose name is either forgotten or not known
"She eased the ball-shaped doodad back into its socket"
"There may be some great new gizmo around the corner that you will want to use"
(3) A drawback or difficulty that is not readily evident
"It sounds good but what's the catch?"
WiktionaryText
Noun
- A trick or device used to reach some end.
- The box had a gimmick to make the coin appear to vanish.
- A clever ploy or strategy.
- The contest was a gimmick to get people to sign up for their mailing list.
Verb
- To rig or set up with a trick or device.
- The magician's box was gimmicked with a wire that made it appear to open on its own.