Adjective

1. having the ability to create
2. original, expressive and imaginative

Noun

1. A person directly involved in a creative marketing process.

   He is a visionary creative.

2. The product or products of a designer directly involved in a creative marketing process.

   Have you finished the creative for next week's email campaign?

   The design team has completed the creative for next month's multi-part ad campaign.

   I've included in my portfolio all the creative I've completed in my five year design career.

Related terms

• creationism
• creationist
• creatively
• creativeness
• creativity