Yummly - AbsoluteAstronomy.com

Yummly is a semantic web search engine

Web search engine

A web search engine is designed to search for information on the World Wide Web and FTP servers. The search results are generally presented in a list of results often referred to as SERPS, or "search engine results pages". The information may consist of web pages, images, information and other...

for food

Food

Food is any substance consumed to provide nutritional support for the body. It is usually of plant or animal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals...

, cooking

Cooking

Cooking is the process of preparing food by use of heat. Cooking techniques and ingredients vary widely across the world, reflecting unique environmental, economic, and cultural traditions. Cooks themselves also vary widely in skill and training...

and recipes. It ‘understands’ food on a variety of levels, allows users to search by ingredient, diet, allergy, nutrition, price, cuisine, time, taste, meal courses and sources, and ‘learns’ about users based on their likes and dislikes. Yummly uses this information to categorize food for search and make recommendations. Yummly is located in Palo Alto, California

Palo Alto, California

Palo Alto is a California charter city located in the northwest corner of Santa Clara County, in the San Francisco Bay Area of California, United States. The city shares its borders with East Palo Alto, Mountain View, Los Altos, Los Altos Hills, Stanford, Portola Valley, and Menlo Park. It is...

at 165 University Avenue

165 University Avenue

165 University Avenue is a small rented office building on University Avenue, the main commercial street in downtown Palo Alto, California. Located near Stanford University, the building has served as an incubator for several noted Silicon Valley companies, including Logitech, Google, PayPal,...

- the former home of other successful internet companies.

Yummly has a suite of proprietary technology that makes its semantic search

Semantic search

Semantic search seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the Web or within a closed system, to generate more relevant results. Author Seth Grimes lists "11 approaches that join...

possible.

The company was founded by David Feller and Vadim Geshel in early 2009. Feller was previously with Half.com

Half.com

Half.com is a subsidiary of eBay, in which sellers offer items at fixed prices, usually items that have a UPC, ISBN or other kind of SKU, rather than rare, old or collectible items...

, eBay

EBay

eBay Inc. is an American internet consumer-to-consumer corporation that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide...

and StumbleUpon

StumbleUpon

StumbleUpon is a discovery engine that finds and recommends web content to its users. Its features allow users to discover and rate Web pages, photos, and videos that are personalized to their tastes and interests using peer-sourcing and social-networking principles.Toolbar versions exist for...

. Yummly is backed by First Round Capital

First Round Capital

First Round Capital is a venture capital firm that specializes in providing seed-stage funding to technology companies. Managed by Josh Kopelman, Chris Fralic, Rob Hayes and Howard L. Morgan, the Philadelphia-based company typically provides seed-stage investment that ranges from $250,000 to $500,000...

, Harrison Metal Capital, Intel Capital, and angel investor

Angel investor

An angel investor or angel is an affluent individual who provides capital for a business start-up, usually in exchange for convertible debt or ownership equity...

External links

Further reading