YouTube Next Lab and Audience Development Group
Encyclopedia
The YouTube Next Lab and Audience Development Group, founded originally as Next New Networks is a web television
company based in New York City, New York, that was launched in March 2007 by Fred Seibert
, Herb Scannell
, Emil Rensing, Timothy Shey and Jed Simmons with $8 million in funding from investors including Spark Capital. The company is the home to online television networks Barely Political, Channel Frederator, Fast Lane Daily
, and Indy Mogul
, among others. Next New Network's first creative hire was filmmaker Justin Johnson
.
In November 2010, the company was selected to create and launch an original daily series for AOL's homepage, "The One," as part of AOL's new video strategy.
The Next New Networks approach to programming web video brands and channels (as opposed to merely producing them) have inspired a number of followers including Blip.tv
in New York, Machinima.com
in Los Angles, and ChannelFlip
in the United Kingdom. YouTube acquired the company on March 7, 2011, immediately adding this expertise to the platform giant. Tim Shey, Jed Simmons, and Lance Podell from the NNN management team have started the YouTube Next Lab. Founder and CEO Fred Seibert
resumed as an independent producer at his Frederator Studios
and was named as a new YouTube channel partner in November 2011.
Web television
Web television, also commonly referred to as web TV, not to be confused with WebTV, Internet television or catch up TV, is an emerging genre of digital entertainment that is distinct from traditional broadcast television...
company based in New York City, New York, that was launched in March 2007 by Fred Seibert
Fred Seibert
Frederick "Fred" Seibert is a television and film producer and entertainment entrepreneur who owns Frederator Studios, and who has held leading positions with MTV Networks, Hanna-Barbera, and Next New Networks; he owns Frederator Studios...
, Herb Scannell
Herb Scannell
Herb Scannell, is the president of BBC Worldwide America.-Early years:Scannell was born in Long Island, New York to an Irish father and Puerto Rican mother as the youngest of four. He received his primary and secondary education in his hometown. His mother taught him Spanish at home helping him to...
, Emil Rensing, Timothy Shey and Jed Simmons with $8 million in funding from investors including Spark Capital. The company is the home to online television networks Barely Political, Channel Frederator, Fast Lane Daily
Fast Lane Daily
Fast Lane Daily, sometimes referred to as FLD, is an Internet-based video newscast about the automotive industry. Fast Lane Daily is part of AutoStream, Inc.. Its first episode first aired on February 17, 2007....
, and Indy Mogul
Indy Mogul
Indy Mogul is an Internet-based video webcast geared towards amateur film-makers and film enthusiasts. Indy Mogul is part of Next New Networks programming.-Awards:...
, among others. Next New Network's first creative hire was filmmaker Justin Johnson
Justin Johnson (filmmaker)
Justin Johnson is a filmmaker, videographer, and video blogger based in Brooklyn, New York. Johnson began experimenting videoblogging in December, 2003 and launched Vidblogs.com in 2004....
.
In November 2010, the company was selected to create and launch an original daily series for AOL's homepage, "The One," as part of AOL's new video strategy.
The Next New Networks approach to programming web video brands and channels (as opposed to merely producing them) have inspired a number of followers including Blip.tv
Blip.tv
The website Blip.tv is a platform for web series. The company offers a for the "best in original web series" and also offers a dashboard for producers of original web series to distribute and monetize their productions....
in New York, Machinima.com
Machinima.com
Machinima.com is a gaming and media streaming website, that aims to be a hub for machinima, the art of creating animated videos in real-time virtual 3-D environments. The site features machinima-related articles, and news. Machinima productions can be submitted for possible redistribution after...
in Los Angles, and ChannelFlip
ChannelFlip
ChannelFlip is a London-based webcasting internet media company that creates and produces short form internet video content targeted at 18 to 34 year old men...
in the United Kingdom. YouTube acquired the company on March 7, 2011, immediately adding this expertise to the platform giant. Tim Shey, Jed Simmons, and Lance Podell from the NNN management team have started the YouTube Next Lab. Founder and CEO Fred Seibert
Fred Seibert
Frederick "Fred" Seibert is a television and film producer and entertainment entrepreneur who owns Frederator Studios, and who has held leading positions with MTV Networks, Hanna-Barbera, and Next New Networks; he owns Frederator Studios...
resumed as an independent producer at his Frederator Studios
Frederator Studios
Frederator Studios is an independent American production company founded by Fred Seibert in 1997, with its first series launching in 1998. The studio focuses primarily on artists who write their own shorts, series, and movies...
and was named as a new YouTube channel partner in November 2011.
See also
- List of Web television series
- Web seriesWeb seriesA web series is a series of episodes released on the Internet or also by mobile or cellular phone, and part of the newly emerging medium called web television. A single instance of a web series program is called an episode .While the popularity of web series is continuing to rise, the concept...
- Content delivery networkContent Delivery NetworkA content delivery network or content distribution network is a system of computers containing copies of data placed at various nodes of a network....
- Web televisionWeb televisionWeb television, also commonly referred to as web TV, not to be confused with WebTV, Internet television or catch up TV, is an emerging genre of digital entertainment that is distinct from traditional broadcast television...